연세대학교 경영전문대학원

Future Asian Business Leadership: CKJ(China, Korea & Japan) Asia Business Field Study
(Credit: 3 credits, Enrollment limit: Max 12 students)

We are pleased to announce the opening of the "Future Asian Business Leadership: CKJ (China, Korea & Japan) Asia Business Field Study" and invite interested MBA students to apply.

This unique international program aims to foster a deep understanding of the cultures, business environments, and industries of Korea, China, and Japan. Selected students from Yonsei University (Korea), Tsinghua University (China), and Keio University (Japan) will form multinational teams to explore current global business challenges. Through company visits and collaborative projects, participants will engage in field research, develop a business case report, and build valuable cross-border networks with fellow future business leaders.

📌 Program Dates

July 12(Sat.) ~ July 19(Sat.), 2025
Host Institution: Yonsei University School of Business

📌 Course Objectives

• To promote discussion and comparative analysis among MBA students from Korea, China, and Japan on selected industries in each country.
• To conduct field studies focused on a representative theme chosen by the host school.
  This year’s theme is: “K-Biz Frontline: Innovation and Experience Across Industries.”
• To gain insight into strategic issues and growth opportunities faced by visited companies.
• To examine key success factors and strategies relevant to firms in both Asian and global markets.

📌 Course Format & Key Details

• Participants will be selected from each school and assigned to multinational teams to work on a term project.
• Pre-program collaboration will take place via video conferencing and online communication.
• On-site activities, including company visits and team meetings, will be held during the one-week in-person program hosted by Yonsei University.
• Each team will complete a business case report based on a company visited during the program.
• An online portal (e.g., Linkedin Group) will be used for submitting reports and presentations. 

📌 Term Project

• Each team will be assigned a company or organization as the subject of its case or policy report.
• The project will focus on analyzing the company’s global strategy, including comparisons with firms in the CKJ region.
• The final deliverable is a team-written case project with strategic recommendations. 

📌 Grading Criteria

•  Participation & Engagement: 50%
• Team Presentation & Final Report: 50%

📌 Eligibility

• Open to students in the Corporate MBA, Finance MBA, Executive MBA, Global MBA, and Advanced MBA programs
• Applicants must have sufficient English proficiency to participate in an academic course conducted entirely in English. 

📌 Application Process

• Maximum number of participants: 12

• Deadline: June 18th, 24:00
• Please submit the following document via email to accreditation.ysb@yonsei.ac.kr:
  - Completed application form (attached)
• Final selection results will be announced by June 25th.

📌 Important Notes

• The course is not counted toward the summer semester course limit.
  (C/F MBA: 3 credits / GMBA: 6 credits)
• According to the regulations of the Graduate School of Business, students may take up to 6 credits of Leadership Development courses. Please consult with your MBA program coordinator before applying.
• The statement of purpose will be the most important criterion in the selection process.
• Due to scheduling overlap, participants cannot enroll in Module 2 courses during the summer semester.
• A tentative program schedule is attached for reference.

• The initial part of the program will be held at the International Campus in Songdo.
  Dormitory accommodation is arranged only for students from Tsinghua and Keio universities.
  Yonsei MBA students are not required to stay in the dormitory. Applicants are advised to take this into account when submitting their application.

📌 Inquiries

For questions regarding the CKJ Program, please contact:
accreditation.ysb@yonsei.ac.kr / 02-2123-3259

For credit recognition and graduation requirement inquiries, please contact your program coordinator directly.