연세대학교 경영전문대학원

교수진

교수진
  • 방영석
    조교수
  • 전공   Information Systems (IS)
    Ph.D. McGill University
  • 연구실   경영관 655
  • 연락처   02-2123-2515
  • 이메일   yb@yonsei.ac.kr

학력

경영학 박사 (정보시스템 전공), Desautels Faculty of Management, McGill University, 2015
경영공학 박사, KAIST 경영대학, 2011
경영공학 석사, KAIST 경영대학, 2005
경영공학 학사, KAIST 경영대학, 2003

주요경력

조교수, 연세대학교 경영대학, 2019. 9 – 현재
조교수, 홍콩중문대학교 경영대학, 2015. 8 – 2019. 8

방문연구원, Desautels Faculty of Management, McGill University, 2011. 8 - 2012. 8

참여교수, 연세대학교 경영대학 BK21 FOUR 교육연구단, 한국연구재단, 2022. 6 - 현재

이사, 한국경영과학회, 2020 - 현재
이사, 한국경영정보학회, 2020 - 현재
이사, 한국지능정보시스템학회, 2020 - 현재
이사, 한국IT서비스학회, 2022 - 현재

사외이사, 한국정보공학(주), 2022 - 현재

산학 협력 (강연 및 기업 데이터 분석)
11번가(커머스), 유안타증권(금융), 이랜드(커머스), 써모피셔사이언티픽코리아(생명과학), 포스코ICT(통신), 한국철도공사(철도), ETRI(연구소), IGAWorks(모바일), KT(통신), LG전자(제조업), Remerge(모바일), WeLab(핀텍) 

외부 심사 및 자문
강원지방조달청, 경기도 경제과학진흥원, 경남지방조달청, 과학기술정보통신부 중앙전파관리소, 과학기술정책연구원, 광주지방조달청, 교육부 국립특수교육원, 국립공원공단, 국방부 국군지휘통신사령부, 농협은행, 대구지방조달청, 대전지방조달청, 부산지방조달청, 서울지방조달청, 여성가족부, 인사혁신처 국가공무원인재개발원, 인천지방조달청, (주)중소기업유통센터, 전라남도 광양시, 전라북도 순창군, 충북지방조달청, 청주시 도서관평생학습본부, 통계청 통계교육원, 한국산업안전보건공단, 한국성장금융, 한국소방안전원, 한국전력거래소, 행정자치부 국가기록원, 화성시 문화재단

강의관심분야

비즈니스 애널리틱스
데이터 관리
웹 & 텍스트 애널리틱스
경영정보시스템
의사결정분석

연구관심분야

정보시스템 경제학
모바일 기술의 효과
핀텍 
디지털 불법복제 
정보 프라이버시 및 인터넷 보안

주요 연구 논문 및 저서

Park, Y., Bang, Y., and Kwon, J. “Clinical decision support system and hospital readmission reduction: Evidence from U.S. panel data,” Decision Support Systems, forthcoming.

Liu, Z. and Bang, Y. “Emergence of curbside pickup: Consumers' usage intention amid COVID-19 pandemic,” Asia Pacific Journal of Information Systems, 32(1), 2022, 51-69. 

Kim, D., Park, K., and Bang, Y. “The effect of TV drama piracy: An analysis of digital piracy users, Internet buzz, and TV drama viewership,” Information & Management, 59(2), 2022, Article 103599, 1-29. 

Lee, S. and Bang, Y. “Effects of comment history disclosure on portal news comments,” Information Systems Review, 23(4), 2021, 149-166. 

Cheng, N. and Bang, Y. “A comment on the practice of the Arellano-Bond/Blundell-Bond generalized method of moments estimator in IS research,” Communications of the Association for Information Systems, 48, 2021, 423–442. 

Bang, Y. “Theoretical perspectives of IT outcome in IS research,” Information Systems Review, 23(2), 2021, 37-47.

Park, Y., Bang, Y., and Ahn, J-H. “How does the mobile channel reshape the sales distribution in e-commerce?” Information Systems Research, 31(4), 2020, 1164-1182. 

Ju, J., Kim, D., Ryu, I., Ahn, J-H., and Bang, Y. “Hey host, do communicate with guests: Empirical evidence from Airbnb,”  Asia-Pacific Journal of Business, 9(3), 2018, 1-9. 

Bang, Y. and Lee, D-J. “The role of application rank in the extended mobile application download,” Asia Pacific Journal of Information Systems, 25(3), 2015, 548-562. 

Bang, Y., Lee, D-J., Han, K., Hwang, M., and Ahn, J-H. “Channel capabilities, product characteristics, and impact of mobile channel introduction,” Journal of Management Information Systems, 30(2), 2013, 101-125. 

Bang, Y. and Lee, D-J. “Impact of price discount rate in social commerce on non-social commerce users: The role of distributive justice and negative emotion,” Telecommunications Review, 23(3), 2013, 366-380. 

Bang, Y. and Lee, D-J. “Effects of transaction characteristics on distributive justice and purchase intention in the social commerce,” Asia Pacific Journal of Information Systems, 23(2), 2013, 1-20. 

Bang, Y., Lee, D-J., Bae, Y-S., and Ahn, J-H. “Improving information security management: An analysis of ID-password usage and a new login vulnerability measure,” International Journal of Information Management, 32(5), 2012, 409-418. 

Lee, D-J., Ahn, J-H., and Bang, Y. “Managing consumer privacy concerns in personalization: A strategic analysis of privacy protection,” Management Information Systems Quarterly, 35(2), 2011, 423-444. 

Bang, Y., Lee, D-J., and Bae, Y-S. “The role of perceived personalization and understanding in the adoption of personalization service” Korean Management Review, 40(2), 2011, 355-382.

Lee, D-J., Bang, Y., and Bae, Y-S. “Privacy calculus and the role of information transparency in personal information disclosure,” Informatization Policy, 17(2), 2010, 68-85. 

Bang, Y., Lee, D-J., and Ahn, J-H. “Exploratory research on privacy issues and concerns in the digital convergence environment,” Information Systems Review, 11(2), 2009, 91-111. 

Ahn, J-H., Bang, Y., and Han, S-P. “Measuring consumer preferences using multi-attribute utility theory,” Asia Pacific Journal of Information Systems, 18(3), 2008, 1-20. 

주요 학술활동 및 수상

국내 학술활동
학회 회원:
한국경영과학회 종신회원
한국경영정보학회 종신회원
한국경영학회 종신회원
한국지능정보시스템학회 종신회원
한국IT서비스학회 종신회원

학술대회 조직위원:
2022년 한국IT서비스학회 춘계학술대회 운영위원장
2021년 한국경영정보학회 추계학술대회 공동운영위원장
2021년 한국항공경영학회 춘계학술대회 운영위원장
2021년 한국지능정보시스템학회 춘계학술대회 학술위원장
2020년 한국경영정보학회 추계학술대회 공동운영위원장

학술지 편집위원:
Information Systems Review 편집위원, 2021 - 현재
Journal of China Studies 편집위원, 2016 - 현재
아태비즈니스연구 편집위원, 2021 - 현재
지능정보연구 편집위원, 2022 - 현재
한국IT서비스학회지 편집위원, 2022 - 현재

연구과제 심사위원:
한국연구재단, 2022 - 현재

국제 학술활동
Associate Editor:
Asia Pacific Journal of Information Systems, 2021 - Present
International Conference on Information Systems, 2019 - 2021
Pacific Asia Conference on Information Systems, 2019 - 2020

Leadership:
KrAIS Communications, 2021 - Present

Program Committee: 
KrAIS Workshop, 2016 - 2019
International Conference on E-Business and Applications, 2018
International Conference on Electronic Commerce, 2016

Ad-hoc Reviewer: 
[Journal] Asia Pacific Journal of Information Systems, Communications of the Association for Information Systems, Computers in Human Behavior, Cyberpsychology, Behavior, and Social Networking, Electronic Commerce Research and Applications, Information & Management, Information Systems Research, Information Technology & Management, International Journal of Electronic Commerce, Journal of the Association for Information Systems, Journal of Management Information Systems, Management Information Systems Quarterly, Production and Operations Management

[Conference] Administrative Sciences Association of Canada, Conference on Information Systems and Technology, European Conference on Information Systems, Hawaii International Conference on System Sciences, International Conference on Electronic Business, International Conference on Electronic Commerce, International Conference on Information Systems, Pacific Asia Conference on Information Systems

[Grant] Research Grants Council (RGC) (in Hong Kong)

국제학술대회 프로시딩 및 발표:
Cheng, N., Hongfei, L., and Bang, Y. “Pay for performance schemes and hospital HIT adoption in the US,” The 2021 INFORMS Conference on Service Science (ICSS 2021), virtually on Zoom, August 10-12, 2021

Cheng, N. and Bang, Y. “A comment on GMM estimation in IS research,” The 2019 International Conference on Information Systems (ICIS 2019), Munich, Germany, December 15-18, 2019. 

Ju, J., Bang, Y., Lee, D-J., and Ahn, J-H. “Benefit ambiguity and asymmetric herding in privacy decision: A mobile field experiment,” The 2019 International Conference on Information Systems (ICIS 2019), Munich, Germany, December 15-18, 2019. 

Zhang, Y., Bang, Y., and Kim, S. “Competitive promotion strategies of e-market sellers under platform promotions,” The 41st INFORMS Marketing Science Conference (ISMS 2019), Rome, Italy, June 20-22, 2019. 

Bang, Y., Lee, D-J., Kunsoo, H., and Kim, S. “A diffusion model of mobile application,” The 41st INFORMS Marketing Science Conference (ISMS 2019), Rome, Italy, June 20-22, 2019. 

Park, Y., Bang, Y., and Kwon, J. “The effects of health IT adoption on hospital readmission reduction: Evidence from U.S. Panel data” The 52nd Hawaii International Conference on System Sciences (HICSS-52), Maui, Hawaii, USA, January 8-11, 2019. 

Ju, J., Bang, Y., Lee, D-J., and Ahn, J-H. “Benefit ambiguity and asymmetric herding in privacy decision: A mobile field experiment,” The 2018 INFORMS Annual Meeting, Phoenix, Arizona, USA, November 4-7, 2018.

Park, K., Kim, D., and Bang, Y. “Rethinking digital piracy: An analysis of BitTorrent users, internet buzz, and TV viewership,” The 2018 Conference on Information Systems and Technology (CIST 2018), Phoenix, Arizona, November 3-4, 2018. 

Bang, Y., Lee, D., Kunsoo, H., and Kim, S. “A net diffusion model of mobile application: Considering self-referencing, within-category dependency, and drop-out process,” The 21st Pacific Asia Conference on Information Systems (PACIS 2018), Yokohama, Japan, June 26-30, 2018. 

Park, Y., Bang, Y., and Ahn, J-H. “Search affordances and constraints of mobile channel in e-marketplace: An empirical investigation on sales distribution,” The 2017 International Conference on Information Systems (ICIS 2017), Seoul, South Korea, December 10-13, 2017. 

Bang, Y., Lee, D-J., Kunsoo, H., and Kim, S. “A net diffusion model of mobile application: Considering self-referencing, within-category dependency, and drop-out process,” The 2017 INFORMS Annual Meeting, Houston, Texas, USA, October 22-25, 2017.

Bang, Y., Lee, D-J., and Kim, K. “Predicting post-adoption usage of information technology: A large-scale data analysis of mobile app download and usage behavior,” The 21st Pacific Asia Conference on Information Systems (PACIS 2017), Langkawi, Malaysia, July 16-20, 2017. 

Park, Y., Bang, Y., and Ahn, J-H. “An explorative study on sales distribution in m-commerce,” The 50th Hawaii International Conference on System Sciences (HICSS-50), Maui, Hawaii, USA, January 4-7, 2017. 

Zhang, Y., Bang, Y., and Kim, S.W. “Effects of certificates on buyers’ order cancellation in the e-marketplace,” The 16th International Conference on Electronic Business (ICEB 2016), Xiamen, China, December 4-8, 2016. 

Lee, D-J., Bang, Y., and Han, K. “Search constraint of mobile technology and channel choice in e-commerce,” The 15th International Conference on Electronic Business (ICEB 2015), Shatin, Hong Kong, December 6-10, 2015. 

Kang, J., Park, S., Han, K., and Bang, Y. “Relationship between audience engagement on social media and broadcast media ratings,” The 15th International Conference on Electronic Business (ICEB 2015), Shatin, Hong Kong, December 6-10, 2015. 

Lee, D-J., and Bang, Y. “The role of contextual factors in online privacy decision,” The 15th International Conference on Electronic Business (ICEB 2015), Shatin, Hong Kong, December 6-10, 2015. 

Chung, S., Lee, K-Y., and Bang, Y. “Mobile enterprise systems, agility, and job performance: A perspective of information science,” The 15th International Conference on Electronic Business (ICEB 2015), Shatin, Hong Kong, December 6-10, 2015. 

Bang, Y., Lee, D-J., and Han, K. “The impact of mobile channel adoption on purchase time dispersion in e-commerce,” The 17th International Conference on Electronic Commerce (ICEC 2015), Seoul, Korea, August 3-5, 2015. 

Bang, Y., Lee, D-J., and Han, K. “Access affordance of mobile technology in e-commerce: Change of purchase time dispersion,” The 2014 International Conference on Information Systems (ICIS 2014), Auckland, New Zealand, December 14-17, 2014. 

Bang, Y., Lee, D-J., and Han, K. “Access affordance of mobile technology in e-commerce: Change of purchase time dispersion,” The 2014 Conference on Information Systems and Technology (CIST 2014), San Francisco, California, November 8-9, 2014. 

Bang, Y., Han, K., Animesh, A., and Hwang, M. “Predicting mobile-commerce adoption from past browsing and shopping behaviors at e-commerce,” The 36th INFORMS Marketing Science Conference (ISMS 2014), Emory University, Atlanta, Georgia, USA, June 11-14, 2014. 

Bang, Y., Han, K., Animesh, A., and Hwang, M. “From online to mobile: The impact of consumers’ online purchase behavior on mobile commerce adoption,” The 17th Pacific Asia Conference on Information Systems (PACIS 2013), Jeju Island, South Korea, June 18-22, 2013.

Bang, Y., Lee, D-J., Han, K., Hwang, M., and Ahn, J-H. “Does the mobile channel cannibalize the online channel?” The 47th Hawaii International Conference on System Sciences (HICSS-47), Maui, Hawaii, USA, January 7-9, 2013. 

Ahn, J-H., Bang, Y., and Skudlark, A. “A behavioral study on internet users vulnerability to identify theft,” The 18th Biennial Conference of the International Telecommunications Society (ITS 2010), Tokyo, Japan, June 27-30, 2010. 

Skudlark, A., Bang, Y., Lee, D-J., and Ahn, J-H. “Privacy issues in digital media and their implications for new business models,” The 19th European Regional International Telecommunications Society (ITS 2008) Conference, Rome, Italy, September 18-20, 2008.

Ahn, J-H. and Bang, Y. “How can we measure decision quality?” The 2007 INFORMS Annual Meeting, Seattle, Washington, USA, November 4-7, 2007. 

Bang, Y., Ahn, J-H., and Lee, D-J. “Bundling horizontally differentiated products with complementarity and substitutability,” The 2006 INFORMS Annual Meeting, Pittsburgh, Pennsylvania, USA, November 5-8, 2006.

국제워크샵 프로시딩 및 발표:
Liu, J. and Bang, Y. “Your movement in a city reveals your credit: A new credit default model based on geolocation information,” The 2021 KrAIS Workshop, Austin, Texas, USA, December 15, 2021.

Cheng, N. and Bang, Y. “A comment on GMM estimation in IS research,” The 2019 KrAIS Workshop in the KMIS Spring Conference, Gyeongju, Korea, May 24-25, 2019. 

Zhang, Y., Bang, Y., and Kim, S. “How do platform promotions change the price competition among sellers in e-markets?” The 13th China Summer Workshop on Information Management (CSWIM 2019), Shenzhen, China, June 29-30, 2019.

Park, K., Kim, D., and Bang, Y. “Rethinking digital piracy: An analysis of BitTorrent users, internet buzz, and TV viewership,”  The 2018 KrAIS Workshop, San Francisco, USA, December 16, 2018.

Park, Y., Bang, Y., and Kwon, J. “The effects of health IT adoption on hospital readmission reduction: Evidence from U.S. panel data,” The 2018 KrAIS Workshop, San Francisco, USA, December 16, 2018.

Bang, Y. “A net diffusion model of mobile application: Considering the dual market and drop-out process,” The CUHK-NUS Joint Department Workshop, Singapore, May 15-17, 2016.

Bang, Y., Lee, D-J., and Han, K. “Access affordance of mobile technology in e-commerce: Change of purchase time dispersion,” The 2014 KrAIS Workshop, Auckland, New Zealand, December 17, 2014.

Bang, Y., Han, K., Animesh, A., and Hwang, M. “From online to mobile: Impact of consumers’ online purchase behaviors on mobile commerce adoption,” Workshop on Analytics for Business, Consumer and Social Insights 2014 (BCSI 2014), Singapore Management University, Singapore, August 4-5, 2014.

Bang, Y., Han, K., Animesh, A., and Hwang, M. “From PC to mobile: Drivers of mobile commerce adoption,” The 2012 KrAIS Workshop, Orlando, FL, USA, December 19, 2012.

Bang, Y., Lee, D-J., Han, K., and Hwang, M. “Does the mobile channel cannibalize the online channel?” The 2012 KrAIS Workshop, Orlando, FL, USA, December 19, 2012.

Lee, D-J. and Bang, Y. “Facilitating disclosure of sensitive personal information: The role of contextual factors,” The 2011 KrAIS Workshop, Shanghai, China, December 7, 2011.

Ahn, J-H., Bang, Y., and Han, S-P. “How can we support and provide value to the legal decision-making? Application in patent infringement case,” The 9th Decision Analysis Affinity Group (DAAG) Meeting, Palo Alto, CA, USA, March 28-29, 2007.

수상
KrAIS Best Student Paper Award, 2021
한국지능정보시스템학회 추계학술대회 최우수논문상, 2021
2020학년도 연세대학교 우수강의교수상, 2021
KrAIS Best Paper Award, 2019
HICSS Best Paper Award Nominee, 2019
한국경영정보학회 추계학술대회 최우수논문상, 2018
KrAIS Best Student Paper Award, 2014
한국품질경영학회 춘계학술대회 최우수논문발표상, 2013
한국경영정보학회 추계학술대회 최우수논문상, 2011
한국IT서비스산업협회 최우수논문상, 2009

외부 학술과제
Principal Investigator, “A new credit default model based on geolocation information,” Research Grants Council (RGC), Hong Kong, 2019 - 2020, HK$449,423. (Received but withdrawn due to departure from Hong Kong)

Principal Investigator, “A net diffusion model of mobile application: Considering self-referencing, within-category dependency, and drop-out process,” Research Grants Council (RGC), Hong Kong, 2018 - 2019, HK$411,568.

Principal Investigator, “Predicting post-adoption usage of information technology: A large-scale data analysis of mobile app download and usage behavior,” Research Grants Council (RGC), Hong Kong, 2017 - 2018, HK$445,500 (including ECS Teaching Grant, HK$50,000).

연구책임자, “정보 기술의 지속 사용 예측: 모바일 애플리케이션 다운로드 및 사용 행태를 중심으로,” 한국연구재단, 2013 - 2014, \12,000,000

연구책임자, “웹 기반 공동구매 모형에서 거래의 특징이 분배적 정의와 거래의도에 미치는 영향,” 한국연구재단, 2011 - 2012, \10,000,000

기타

석박사 학생지도 및 연구원
연세대학교:
[석사] 배수언 (재학 중), 허하 (재학 중), 이자동 (재학 중), 한혜영 (재학 중), 이세한 (2021 졸업, BASP컨설팅), Zihsyan Liu (2021 졸업, EY컨설팅), 장문염 (2021 졸업, 아모레퍼시픽)

홍콩중문대학교:
[박사(석사)후연구원] 김동연 (2018 - 2019, 가톨릭대학교 조교수), 주재현 (2017 - 2018, McGill University 박사후연구원), Xi Wu (2017 - 2018, Temple University 박사과정), 안용길 (2016 - 2017, 서울과학기술대학교 부교수)

[박사] Jialu Liu (2016 - 2019, Shanghai Jiaotong University 조교수), Yiying Zhang (2017 - 2019, China Europe International Business School 박사후연구원)

목록

페이지 로딩 이미지 표시

x
x