연세대학교 경영전문대학원

교수진

교수진
  • 방영석
    부교수
  • 전공   Information Systems (IS)
    Ph.D. McGill University
  • 연구실   경영관 655
  • 연락처   02-2123-2515
  • 이메일   yb@yonsei.ac.kr

학력

경영학 박사 (정보시스템 전공), Desautels Faculty of Management, McGill University
경영공학 박사, KAIST 경영대학
경영공학 석사, KAIST 경영대학
경영공학 학사, KAIST 경영대학

주요경력

부교수, 연세대학교 경영대학
조교수, 연세대학교 경영대학
조교수, 홍콩중문대학교 경영대학

주임교수, 연세대학교 경영전문대학원 Advanced MBA 과정

방문연구원, Desautels Faculty of Management, McGill University

경영과학대상 차동완젊은경영과학자상 수상
유민이상문 신진학자상 수상

참여교수, 연세대학교 경영대학 BK21 FOUR 교육연구단, 한국연구재단

편집위원, 경영학연구
편집위원, 아태비즈니스연구
편집위원, 지능정보연구
편집위원, 한국IT서비스학회지
편집위원, Asia Pacific Journal of Information Systems
편집위원, Information Systems Review
편집위원, Journal of China Studies

부회장(연구), 한국지능정보시스템학회

이사, 한국경영학회
이사, 한국경영과학회
이사, 한국경영정보학회
이사, 한국지능정보시스템학회
이사, 한국IT서비스학회

사외이사, 한국정보공학(주)

산학 협력 (강연 및 기업 데이터 분석)
11번가(커머스), 유안타증권(금융), 이랜드(커머스), 써모피셔사이언티픽코리아(생명과학), 포스코ICT(통신), 한국철도공사(철도), ETRI(연구소), IGAWorks(모바일), KT(통신), LG전자(제조업), Remerge(모바일), WeLab(핀텍) 

외부 심사 및 자문
강원지방조달청, 경기도 경제과학진흥원, 경기도 남부경찰청, 경남지방조달청, 경상남도 진주시, 경찰청, 과학기술정보통신부 중앙전파관리소, 과학기술정책연구원, 광주지방조달청, 교육부 국립특수교육원, 국립공원공단, 국방부 국군지휘통신사령부, 국세청, 농협은행, 대구지방조달청, 대전지방조달청, 부산지방조달청, 서울지방조달청, 여성가족부, 인사혁신처 국가공무원인재개발원, 인천지방조달청, 전라남도 광양시, 전라북도 순창군, 제주특별자치도, (주)중소기업유통센터, 충북지방조달청, 청주시 도서관평생학습본부, 통계청 통계교육원, 한국보건의료정보원, 한국사회복지협의회, 한국산업안전보건공단, 한국성장금융, 한국소방안전원, 한국원자력안전기술원, 한국전력거래소, 한국지능정보사회진흥원, 행정자치부 국가기록원, 화성시 문화재단

강의관심분야

비즈니스 애널리틱스
데이터 관리
웹 & 텍스트 애널리틱스
경영정보시스템
의사결정분석

연구관심분야

전자상거래
핀텍 
헬스케어 정보시스템
디지털 불법복제 
정보 프라이버시

주요 연구 논문 및 저서

Zhang, Y., Bang, Y., and Kim, S. "E-market consumer responses to platform promotions: A case of Korean e-marketplace," Asia Pacific Journal of Information Systems, 33(1), 2023, 22-38.

Cheng, N., Li, H., and Bang, Y. "Pay-for-performance schemes and hospital HIT adoption," Decision Support Systems, 164, 2023, Article 113868, 1-10. 

Lee, D-J., Bang, Y., and Kim, M-S., "A conceptualization of social media fatigue and its dimensions," Asia-Pacific Journal of Business, 13(3), 2022, 35-57. 

Kim, D., Park, K., and Bang, Y. “A dynamic analysis of digital piracy, ratings, and online buzz for Korean TV dramas,” Journal of Intelligence and Information Systems, 28(3), 2022, 1-22. 

Park, Y., Bang, Y., and Kwon, J. “Clinical decision support system and hospital readmission reduction: Evidence from U.S. panel data,” Decision Support Systems, 159, 2022, Article 113816, 1-11. 

Liu, Z. and Bang, Y. “Emergence of curbside pickup: Consumers' usage intention amid COVID-19 pandemic,” Asia Pacific Journal of Information Systems, 32(1), 2022, 51-69. 

Kim, D., Park, K., and Bang, Y. “The effect of TV drama piracy: An analysis of digital piracy users, Internet buzz, and TV drama viewership,” Information & Management, 59(2), 2022, Article 103599, 1-29. 

Lee, S. and Bang, Y. “Effects of comment history disclosure on portal news comments,” Information Systems Review, 23(4), 2021, 149-166. 

Cheng, N. and Bang, Y. “A comment on the practice of the Arellano-Bond/Blundell-Bond generalized method of moments estimator in IS research,” Communications of the Association for Information Systems, 48, 2021, 423–442. 

Bang, Y. “Theoretical perspectives of IT outcome in IS research,” Information Systems Review, 23(2), 2021, 37-47. 

Park, Y., Bang, Y., and Ahn, J-H. “How does the mobile channel reshape the sales distribution in e-commerce?” Information Systems Research, 31(4), 2020, 1164-1182. 

Ju, J., Kim, D., Ryu, I., Ahn, J-H., and Bang, Y. “Hey host, do communicate with guests: Empirical evidence from Airbnb,”  Asia-Pacific Journal of Business, 9(3), 2018, 1-9. 

Bang, Y. and Lee, D-J. “The role of application rank in the extended mobile application download,” Asia Pacific Journal of Information Systems, 25(3), 2015, 548-562. 

Bang, Y., Lee, D-J., Han, K., Hwang, M., and Ahn, J-H. “Channel capabilities, product characteristics, and impact of mobile channel introduction,” Journal of Management Information Systems, 30(2), 2013, 101-125. 

Bang, Y. and Lee, D-J. “Impact of price discount rate in social commerce on non-social commerce users: The role of distributive justice and negative emotion,” Telecommunications Review, 23(3), 2013, 366-380. 

Bang, Y. and Lee, D-J. “Effects of transaction characteristics on distributive justice and purchase intention in the social commerce,” Asia Pacific Journal of Information Systems, 23(2), 2013, 1-20. 

Bang, Y., Lee, D-J., Bae, Y-S., and Ahn, J-H. “Improving information security management: An analysis of ID-password usage and a new login vulnerability measure,” International Journal of Information Management, 32(5), 2012, 409-418. 

Lee, D-J., Ahn, J-H., and Bang, Y. “Managing consumer privacy concerns in personalization: A strategic analysis of privacy protection,” Management Information Systems Quarterly, 35(2), 2011, 423-444. 

Bang, Y., Lee, D-J., and Bae, Y-S. “The role of perceived personalization and understanding in the adoption of personalization service” Korean Management Review, 40(2), 2011, 355-382. 

Lee, D-J., Bang, Y., and Bae, Y-S. “Privacy calculus and the role of information transparency in personal information disclosure,” Informatization Policy, 17(2), 2010, 68-85. 

Bang, Y., Lee, D-J., and Ahn, J-H. “Exploratory research on privacy issues and concerns in the digital convergence environment,” Information Systems Review, 11(2), 2009, 91-111.

Ahn, J-H., Bang, Y., and Han, S-P. “Measuring consumer preferences using multi-attribute utility theory,” Asia Pacific Journal of Information Systems, 18(3), 2008, 1-20. 

주요 학술활동 및 수상

국내 학술활동
학회 회원:
한국경영과학회 종신회원
한국경영정보학회 종신회원
한국경영학회 종신회원
한국지능정보시스템학회 종신회원
한국IT서비스학회 종신회원

학술대회 조직위원:
2023년 한국지능정보시스템학회 춘계학술대회 조직위원장
2023년 한국IT서비스학회 춘계학술대회 학술위원장
2022년 한국IT서비스학회 춘계학술대회 운영위원장
2021년 한국경영정보학회 추계학술대회 공동운영위원장
2021년 한국항공경영학회 춘계학술대회 운영위원장
2021년 한국지능정보시스템학회 춘계학술대회 학술위원장
2020년 한국경영정보학회 추계학술대회 공동운영위원장

학술지 편집위원:
경영학연구 편집위원, 2023 - 현재
아태비즈니스연구 편집위원, 2021 - 현재
지능정보연구 편집위원, 2022 - 현재
한국IT서비스학회지 편집위원, 2022 - 현재
Information Systems Review 편집위원, 2021 - 현재
Journal of China Studies 편집위원, 2016 - 현재

연구과제 심사위원:
한국연구재단, 2022 - 현재

국제 학술활동
Associate Editor:
Asia Pacific Journal of Information Systems, 2021 - Present
International Conference on Information Systems, 2019 - 2021, 2023
Pacific Asia Conference on Information Systems, 2019 - 2020

Leadership:
KrAIS Communications, 2021 - 2022

Program Committee: 
KrAIS Workshop, 2016 - 2019
International Conference on E-Business and Applications, 2018
International Conference on Electronic Commerce, 2016

Ad-hoc Reviewer: 
[Journal] Asia Pacific Journal of Information Systems, Communications of the Association for Information Systems, Computers in Human Behavior, Cyberpsychology, Behavior, and Social Networking, Electronic Commerce Research and Applications, Information & Management, Information Systems Research, Information Technology & Management, International Journal of Electronic Commerce, Journal of the Association for Information Systems, Journal of Management Information Systems, Management Information Systems Quarterly, Production and Operations Management

[Conference] Administrative Sciences Association of Canada, Conference on Information Systems and Technology, European Conference on Information Systems, Hawaii International Conference on System Sciences, International Conference on Electronic Business, International Conference on Electronic Commerce, International Conference on Information Systems, Pacific Asia Conference on Information Systems

[Grant] Research Grants Council (RGC) (in Hong Kong)

국제학술대회 프로시딩 및 발표:

Cheng, N., Li, H., and Bang, Y. “Pay for performance schemes and hospital HIT adoption in the US,” 2022 INFORMS Annual Meeting, IndianapolisIndiana, USA, October 16-19, 2022.

Cheng, N., Li, H., and Bang, Y. “Pay for performance schemes and hospital HIT adoption in the US,” 2021 INFORMS Conference on Service Science (ICSS 2021), Online, August 10-12, 2021

Cheng, N. and Bang, Y. “A comment on GMM estimation in IS research,” 2019 International Conference on Information Systems (ICIS 2019), Munich, Germany, December 15-18, 2019. 

Ju, J., Bang, Y., Lee, D-J., and Ahn, J-H. “Benefit ambiguity and asymmetric herding in privacy decision: A mobile field experiment,” 2019 International Conference on Information Systems (ICIS 2019), Munich, Germany, December 15-18, 2019. 

Zhang, Y., Bang, Y., and Kim, S. “Competitive promotion strategies of e-market sellers under platform promotions,” 2019 INFORMS Marketing Science Conference (ISMS 2019), Rome, Italy, June 20-22, 2019. 

Bang, Y., Lee, D-J., Kunsoo, H., and Kim, S. “A diffusion model of mobile application,” 2019 INFORMS Marketing Science Conference (ISMS 2019), Rome, Italy, June 20-22, 2019. 

Park, Y., Bang, Y., and Kwon, J. “The effects of health IT adoption on hospital readmission reduction: Evidence from U.S. Panel data” The 52nd Hawaii International Conference on System Sciences (HICSS-52), Maui, Hawaii, USA, January 8-11, 2019. 

Ju, J., Bang, Y., Lee, D-J., and Ahn, J-H. “Benefit ambiguity and asymmetric herding in privacy decision: A mobile field experiment,” 2018 INFORMS Annual Meeting, Phoenix, Arizona, USA, November 4-7, 2018.

Park, K., Kim, D., and Bang, Y. “Rethinking digital piracy: An analysis of BitTorrent users, internet buzz, and TV viewership,” 2018 Conference on Information Systems and Technology (CIST 2018), Phoenix, Arizona, November 3-4, 2018. 

Bang, Y., Lee, D., Kunsoo, H., and Kim, S. “A net diffusion model of mobile application: Considering self-referencing, within-category dependency, and drop-out process,” The 22nd Pacific Asia Conference on Information Systems (PACIS 2018), Yokohama, Japan, June 26-30, 2018. 

Park, Y., Bang, Y., and Ahn, J-H. “Search affordances and constraints of mobile channel in e-marketplace: An empirical investigation on sales distribution,” 2017 International Conference on Information Systems (ICIS 2017), Seoul, South Korea, December 10-13, 2017. 

Bang, Y., Lee, D-J., Kunsoo, H., and Kim, S. “A net diffusion model of mobile application: Considering self-referencing, within-category dependency, and drop-out process,” 2017 INFORMS Annual Meeting, Houston, Texas, USA, October 22-25, 2017.

Bang, Y., Lee, D-J., and Kim, K. “Predicting post-adoption usage of information technology: A large-scale data analysis of mobile app download and usage behavior,” The 21st Pacific Asia Conference on Information Systems (PACIS 2017), Langkawi, Malaysia, July 16-20, 2017. 

Park, Y., Bang, Y., and Ahn, J-H. “An explorative study on sales distribution in m-commerce,” The 50th Hawaii International Conference on System Sciences (HICSS-50), Maui, Hawaii, USA, January 4-7, 2017. 

Zhang, Y., Bang, Y., and Kim, S.W. “Effects of certificates on buyers’ order cancellation in the e-marketplace,” The 16th International Conference on Electronic Business (ICEB 2016), Xiamen, China, December 4-8, 2016. 

Lee, D-J., Bang, Y., and Han, K. “Search constraint of mobile technology and channel choice in e-commerce,” The 15th International Conference on Electronic Business (ICEB 2015), Shatin, Hong Kong, December 6-10, 2015. 

Kang, J., Park, S., Han, K., and Bang, Y. “Relationship between audience engagement on social media and broadcast media ratings,” The 15th International Conference on Electronic Business (ICEB 2015), Shatin, Hong Kong, December 6-10, 2015. 

Lee, D-J., and Bang, Y. “The role of contextual factors in online privacy decision,” The 15th International Conference on Electronic Business (ICEB 2015), Shatin, Hong Kong, December 6-10, 2015. 

Chung, S., Lee, K-Y., and Bang, Y. “Mobile enterprise systems, agility, and job performance: A perspective of information science,” The 15th International Conference on Electronic Business (ICEB 2015), Shatin, Hong Kong, December 6-10, 2015. 

Bang, Y., Lee, D-J., and Han, K. “The impact of mobile channel adoption on purchase time dispersion in e-commerce,” The 17th International Conference on Electronic Commerce (ICEC 2015), Seoul, Korea, August 3-5, 2015. 

Bang, Y., Lee, D-J., and Han, K. “Access affordance of mobile technology in e-commerce: Change of purchase time dispersion,” 2014 International Conference on Information Systems (ICIS 2014), Auckland, New Zealand, December 14-17, 2014. 

Bang, Y., Lee, D-J., and Han, K. “Access affordance of mobile technology in e-commerce: Change of purchase time dispersion,” 2014 Conference on Information Systems and Technology (CIST 2014), San Francisco, California, November 8-9, 2014. 

Bang, Y., Han, K., Animesh, A., and Hwang, M. “Predicting mobile-commerce adoption from past browsing and shopping behaviors at e-commerce,” 2014 INFORMS Marketing Science Conference (ISMS 2014), Emory University, Atlanta, Georgia, USA, June 11-14, 2014. 

Bang, Y., Han, K., Animesh, A., and Hwang, M. “From online to mobile: The impact of consumers’ online purchase behavior on mobile commerce adoption,” The 17th Pacific Asia Conference on Information Systems (PACIS 2013), Jeju Island, South Korea, June 18-22, 2013.

Bang, Y., Lee, D-J., Han, K., Hwang, M., and Ahn, J-H. “Does the mobile channel cannibalize the online channel?” The 47th Hawaii International Conference on System Sciences (HICSS-47), Maui, Hawaii, USA, January 7-9, 2013. 

Ahn, J-H., Bang, Y., and Skudlark, A. “A behavioral study on internet users vulnerability to identify theft,” The 18th Biennial Conference of the International Telecommunications Society Conference, Tokyo, Japan, June 27-30, 2010. 

Skudlark, A., Bang, Y., Lee, D-J., and Ahn, J-H. “Privacy issues in digital media and their implications for new business models,” The 19th European Regional International Telecommunications Society Conference, Rome, Italy, September 18-20, 2008.

Ahn, J-H. and Bang, Y. “How can we measure decision quality?” 2007 INFORMS Annual Meeting, Seattle, Washington, USA, November 4-7, 2007. 

Bang, Y., Ahn, J-H., and Lee, D-J. “Bundling horizontally differentiated products with complementarity and substitutability,” 2006 INFORMS Annual Meeting, Pittsburgh, Pennsylvania, USA, November 5-8, 2006.

국제워크샵 프로시딩 및 발표:
Liu, J. and Bang, Y. “Your movement in a city reveals your credit: A new credit default model based on geolocation information,” The 2021 KrAIS Workshop, Austin, Texas, USA, December 15, 2021.

Cheng, N., Li, H., and Bang, Y. "P4P Programs and Hospital HIT Adoption in the U.S." Statistical Challenges in Electronic Commerce Research 2021 (SCECR 2021), Online, June 17-18, 2021.

Cheng, N. and Bang, Y. “A comment on GMM estimation in IS research,” The 2019 KrAIS Workshop, Gyeongju, Korea, May 24-25, 2019. 

Zhang, Y., Bang, Y., and Kim, S. “How do platform promotions change the price competition among sellers in e-markets?” The 13th China Summer Workshop on Information Management (CSWIM 2019), Shenzhen, China, June 29-30, 2019.

Park, K., Kim, D., and Bang, Y. “Rethinking digital piracy: An analysis of BitTorrent users, internet buzz, and TV viewership,”  The 2018 KrAIS Workshop, San Francisco, USA, December 16, 2018.

Park, Y., Bang, Y., and Kwon, J. “The effects of health IT adoption on hospital readmission reduction: Evidence from U.S. panel data,” The 2018 KrAIS Workshop, San Francisco, USA, December 16, 2018.

Bang, Y. “A net diffusion model of mobile application: Considering the dual market and drop-out process,” The CUHK-NUS Joint Department Workshop, Singapore, May 15-17, 2016.

Bang, Y., Lee, D-J., and Han, K. “Access affordance of mobile technology in e-commerce: Change of purchase time dispersion,” The 2014 KrAIS Workshop, Auckland, New Zealand, December 17, 2014.

Bang, Y., Han, K., Animesh, A., and Hwang, M. “From online to mobile: Impact of consumers’ online purchase behaviors on mobile commerce adoption,” Workshop on Analytics for Business, Consumer and Social Insights 2014 (BCSI 2014), Singapore Management University, Singapore, August 4-5, 2014.

Bang, Y., Han, K., Animesh, A., and Hwang, M. “From PC to mobile: Drivers of mobile commerce adoption,” The 2012 KrAIS Workshop, Orlando, FL, USA, December 19, 2012.

Bang, Y., Lee, D-J., Han, K., and Hwang, M. “Does the mobile channel cannibalize the online channel?” The 2012 KrAIS Workshop, Orlando, FL, USA, December 19, 2012.

Lee, D-J. and Bang, Y. “Facilitating disclosure of sensitive personal information: The role of contextual factors,” The 2011 KrAIS Workshop, Shanghai, China, December 7, 2011.

Ahn, J-H., Bang, Y., and Han, S-P. “How can we support and provide value to the legal decision-making? Application in patent infringement case,” The 9th Decision Analysis Affinity Group (DAAG) Meeting, Palo Alto, CA, USA, March 28-29, 2007.

수상
KrAIS Best Student Paper Runner-up Award, 2022
한국IT서비스학회 추계학술대회 최우수논문상, 2022
유민이상문 신진학자상, 2022
경영과학대상 차동완젊은경영과학자상, 2022
KrAIS Best Student Paper Award, 2021
한국지능정보시스템학회 추계학술대회 최우수논문상, 2021
2020학년도 연세대학교 우수강의교수상, 2021
KrAIS Best Paper Award, 2019
HICSS Best Paper Award Nominee, 2019
한국경영정보학회 추계학술대회 최우수논문상, 2018
KrAIS Best Student Paper Award, 2014
한국품질경영학회 춘계학술대회 최우수논문발표상, 2013
한국경영정보학회 추계학술대회 최우수논문상, 2011
한국IT서비스산업협회 최우수논문상, 2009

외부 학술과제
Principal Investigator, “A new credit default model based on geolocation information,” Research Grants Council (RGC), Hong Kong, 2019 - 2020, HK$449,423. (Received but withdrawn due to departure from Hong Kong)

Principal Investigator, “A net diffusion model of mobile application: Considering self-referencing, within-category dependency, and drop-out process,” Research Grants Council (RGC), Hong Kong, 2018 - 2019, HK$411,568.

Principal Investigator, “Predicting post-adoption usage of information technology: A large-scale data analysis of mobile app download and usage behavior,” Research Grants Council (RGC), Hong Kong, 2017 - 2018, HK$445,500 (including ECS Teaching Grant, HK$50,000).

연구책임자, “정보 기술의 지속 사용 예측: 모바일 애플리케이션 다운로드 및 사용 행태를 중심으로,” 한국연구재단, 2013 - 2014, \12,000,000

연구책임자, “웹 기반 공동구매 모형에서 거래의 특징이 분배적 정의와 거래의도에 미치는 영향,” 한국연구재단, 2011 - 2012, \10,000,000

기타

석박사 학생지도 및 연구원
연세대학교:
[석박통합이자동 (재학 중)
[석사] 심은조 (재학 중), 배수언 (재학 중), 허하 (재학 중), 한혜영 (재학 중), 이세한 (2021 졸업모라비안앤코), Zihsyan Liu (2021 졸업, EY컨설팅), 장문염 (2021 졸업, 아모레퍼시픽)

홍콩중문대학교:
[박사(석사)후연구원] 김동연 (가톨릭대학교 조교수), 안용길 (서울과학기술대학교 부교수), 주재현 (McGill University 박사후연구원), Xi Wu (Temple University 박사과정)
[박사] Jialu Liu (Shanghai Jiaotong University 조교수), Yiying Zhang (Hunan University 조교수)

목록

페이지 로딩 이미지 표시

x
x