연세대학교 경영전문대학원

교수진

교수진
  • 방영석
    조교수
  • 전공   Information Systems (IS)
    Ph.D. McGill University
  • 연구실   경영관 655
  • 연락처   02-2123-2515
  • 이메일   yb@yonsei.ac.kr

학력

경영학 박사 (정보시스템 전공), Desautels Faculty of Management, McGill University, 2015
경영공학 박사, KAIST 경영대학, 2011
경영공학 석사, KAIST 경영대학, 2005
경영공학 학사, KAIST 경영대학, 2003

주요경력

연세대학교 경영대학 조교수, 2019. 9 – 현재
홍콩중문대학교 경영대학 조교수, 2015. 8 – 2019. 8

강의관심분야

비즈니스 애널리틱스
데이터 관리
웹 애널리틱스
경영정보시스템

연구관심분야

정보시스템 경제학
모바일 기술의 효과
핀텍 이슈
정보 프라이버시 및 인터넷 보안

주요 연구 논문 및 저서

“A comment on the practice of the Arellano-Bond/Blundell-Bond generalized method of moments estimator in IS research,” Communications of the Association for Information Systems, forthcoming. 

“How does the mobile channel reshape the sales distribution in e-commerce?” Information Systems Research, forthcoming.

“Hey host, do communicate with guests: Empirical evidence from Airbnb,”  Asia-Pacific Journal of Business, 9(3), 2018, 1-9.

“The role of application rank in the extended mobile application download,” Asia Pacific Journal of Information Systems, 25(3), 2015, 548-562.

“Channel capabilities, product characteristics, and impact of mobile channel introduction,” Journal of Management Information Systems, 30(2), 2013, 101-125.

“Impact of price discount rate in social commerce on non-social commerce users: The role of distributive justice and negative emotion,” Telecommunications Review, 23(3), 2013, 366-380.

“Effects of transaction characteristics on distributive justice and purchase intention in the social commerce,” Asia Pacific Journal of Information Systems, 23(2), 2013, 1-20.

“Improving information security management: An analysis of ID-password usage and a new login vulnerability measure,” International Journal of Information Management, 32(5), 2012, 409-418.

“Managing consumer privacy concerns in personalization: A strategic analysis of privacy protection,” Management Information Systems Quarterly, 35(2), 2011, 423-444.

“The role of perceived personalization and understanding in the adoption of personalization service” Korean Management Review, 40(2), 2011, 355-382.

“Privacy calculus and the role of information transparency in personal information disclosure,” Informatization Policy, 17(2), 2010, 68-85.

“Exploratory research on privacy issues and concerns in the digital convergence environment,” Information Systems Review, 11(2), 2009, 91-111.

“Measuring consumer preferences using multi-attribute utility theory,” Asia Pacific Journal of Information Systems, 18(3), 2008, 1-20.

주요 학술활동 및 수상

국내 학술활동
한국경영과학회 이사, 2020 - 현재
한국경영정보학회 이사, 2020 - 현재
한국지능정보시스템학회 이사, 2020 - 현재
Journal of China Studies 편집위원, 2016 - 현재
2020년 한국경영정보학회 추계학술대회 공동운영위원장

국제 학술활동
Program Committee Member: International Conference on Electronic Business (2015), International Conference on Electronic Commerce (2016), Post-International Conference on Information Systems KrAIS Workshop (2016-2019)

Associate Editor: International Conference on Information Systems (2019, 2020), Pacific Asia Conference on Information Systems (2019, 2020)

Technical Committee Member: International Conference on E-Business and Applications (2018)

Ad-hoc Reviewer: Asia Pacific Journal of Information Systems, Cyberpsychology, Behavior, and Social Networking, Electronic Commerce Research and Applications, Information & Management, Information Systems Research, Information Technology & Management, International Journal of Electronic Commerce, Journal of AIS, Journal of MIS, MIS Quarterly, Production and Operations Management, Administrative Sciences Association of Canada, Conference on Information Systems and Technology, European Conference on Information Systems, Hawaii International Conference on System Sciences, International Conference on Electronic Business, International Conference on Electronic Commerce, International Conference on Information Systems, Pacific Asia Conference on Information Systems

수상
KrAIS Best Paper Award, 2019
한국경영정보학회 추계학술대회 최우수 논문상, 2018
KrAIS Best Student Paper Award, 2014
한국품질경영학회 춘계학술대회 최우수 논문 발표상, 2013
한국경영정보학회 추계학술대회 최우수 논문상, 2011
한국 IT 서비스 산업협회 최우수 논문상, 2009

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