연세대학교 경영전문대학원

교수진

교수진
  • 전유정
    조교수
  • 전공   마케팅
    Ph.D. Columbia University
  • 연구실   경영관 522
  • 연락처   02-2123-5477
  • 이메일   youjungjun@yonsei.ac.kr

학력

Ph.D., Marketing, Columbia Business School, Columbia University
M. Phil., Marketing,Columbia Business School, Columbia University 
B.A., Psychology (Concentration in Business Management), Columbia College, Columbia University  

연구관심분야

Digital Media
Consumer Technology
Virtual/Augmented Reality
Social Media
Combatting Fake News
Social Influence 

주요 연구 논문 및 저서

Jun, Youjung, Rachel Meng, and Gita V. Johar (2017), “Perceived social presence reduces fact-checking,” Proceedings of the National Academy of Sciences, 114(23), 5976 – 5981.

Meng, Rachel, Youjung Jun and Gita V. Johar, “Being in a Group Makes us Less Likely to Fact Check,” Harvard Business Review, August 2017.

Jun, Youjung, and Gita V. Johar (2020), “Social Marginalization Motivates Indiscriminate Sharing of COVID-19 News on Social Media,” Journal of the Association for Consumer Research, doi: https://doi.org/10.1086/711932.

Higgins, E. Tory, Emily Nakkawita, Maya Rossignac-Milon, Federica Pinelli, and Youjung Jun (2020), “Making the Right Decision: Intensifying the Worth of a Chosen Option,” Journal of Consumer Psychology, 30, 712 – 732. 

 

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