Graduate School of Business

EDUCATION

1989 Ph.D. Indiana University
1986 MBA Indiana University
1983 BBA Yonsei University

ACADEMIC AND PROFESSIONAL EXPERIENCE

Professor, School of Business, Yonsei University, March 1990 - present

Dean, School of Business, Yonsei University, Feb. 2019 - Jan. 2021

President, The Korea Society of Management Information Systems, Jan. 2018 - Dec. 2018

Chair of University Senate, Yonsei University, May 2016 - April 2018

Chair of Faculty Senate, Yonsei University, June 2015 - May 2017

Associate Dean, Graduate School of Business, Yonsei University, March 2009 - Feb. 2012

TEACHING INTERESTS

Management Information Systems
Design thinking for innovation
Database management

RESEARCH INTERESTS

Interface design for e-business
Computer-mediated communication
Media richness theory
IT management
Design management

SELECTED PUBLICATION

JOURNAL PUBLICATIONS (ENGLISH)

With Hwang, S., Son, J.-Y., Park, S. and Suh, K.-S., “Can Coupon Holding Duration and Message Framing Increase the Effect of Push Notifications on Mobile Coupon Redemption? Evidence from A Randomized Field Experiment,” Asia Pacific Journal of Information Systems, Vol. 33, No. 3, Sep. 2023, pp. 811-829.

With Park, J. and Son, J.-Y., “Fear Appeal Cues to Motivate Users' Security Protection Behaviors: An Empirical Test of Heuristic Cues to Enhance Risk Communication,” Internet Research, Vol. 32, No. 3, May 2022, pp. 708-727.

With Lee, S., “Deliberate news consumption through the quantified self and the self-regulatory process.” Information and Management, Vol. 59, Issue 2, March 2022, pp. 1-12.

With Hong, G. and Lee, S., “Why SNS Sites Are Using Advertising Models Like You: An Explanation from Construal-Level Theory,” Asia Pacific Journal of Information Systems, Vol. 30, No. 4, Dec. 2020, pp. 695-718.

With Shin, P. and Kang, H., “Product Images Attracting Attention: Eye-tracking Analysis,” Asia Pacific Journal of Information Systems, Vol. 29, No. 4, Dec. 2019, pp. 731-751.

With Lee, S., Suh, E.-K., Lee, H. and Lee, J., “Online Comment Moderation Policies for Deliberative Discussion–Seed Comments and Identifiability,” Journal of AIS, vol. 19, No. 3, March 2018, pp. 182-208.

With Bae, S.J., Lee, H., and Suh, E.-K., “Shared Experience in Pretrip and Experience sharing in Posttrip: A Survey of Airbnb Users,” Information and Management, Vol. 54, No. 6, September 2017, pp.714-727.

With Kim, H. and Lee. U.-K., “Effects of Collaborative Online Shopping on Shopping Experience through Social and Relational Perspectives,” Information and Management, Vol. 50, No. 4, June 2013, pp. 169-180.

With Benbasat, I. and Suh, E.-K., “The Impact of Listing Location on Visits, Bids, and Final Prices in Online Auctions: A Field Experiment,” International Journal of Electronic Commerce, Vol. 17, No. 3, Spring 2013, pp. 87-108.

With Kim, H. and Suh, E.-K., “What If Your Avatar Looks Like You? Dual-Congruity Perspectives for Avatar Use,” MIS Quarterly, Vol. 35, No. 3, September 2011, pp. 711-730.

With Lee, J. and Son J.-Y., “Can Market Knowledge from Intermediaries Increase Sellers’ Performance in On-Line Marketplaces?,” International Journal of Electronic Commerce, Vol. 14, No. 4, Summer 2010, pp. 69-102.

With Chang, S., “User Interfaces and Consumer Perceptions of Online Stores: The Role of Telepresence,” Behaviour & Information Technology, Vol. 25, No. 2, March-April 2006, pp. 99-113.

With Lee, Y.E., “Effects of Virtual Reality on Consumer Learning: An Empirical Investigation,” MIS Quarterly, Vol. 29, No. 4, December 2005, pp. 673-697.

With Lee, M.B. and Whang, J., “The Impact of Situation Awareness Information on Consumer Attitudes in the Internet Shopping Mall,” EC Research & Applications, Vol. 2, No. 3, Autumn 2003, pp. 254-265.

With Yoo, W.S. and Lee, M.B., “Exploring the Factors Enhancing Member Participation in Virtual Communities,” Journal of Global Information Management, Vol. 10, N0. 3, July-Sept 2002, pp. 55-71.

With Lee, H, and Benbasat, I, “Effects of Task-Modality Fit on User Performance,” Decision Support Systems, Vol. 32, No 1, November 2001, pp. 27-40.

Suh, K. S., "Impact of Communication Medium on Task Performance and Satisfaction: An Examination of Media Richness Theory," Information and Management, May 1999, pp. 295-312.

With Jenkins, A. M. "A Comparison of Linear Keyword and Restricted Natural Language Data Base Interfaces for Novice Users," Information Systems Research, Vol. 3, No. 3., September 1992, pp. 252-272.

JOURNAL PUBLICATIONS (KOREAN)

Kim, Lee, and Suh, "How do people verify identity in the Metaverse: Through exploring the user’s avatar," Journal of Intelligence and Information Systems (지능정보연구), Vol. 29, No. 2, June 2023, pp. 189~217.

Lee, H.-S., Suh, K.-S., and Kang, H., “The effects of sales promotion and message framing on purchase intentions: Moderating effect of time pressure,” The Journal of Information Systems (정보시스템연구), Vol. 28, No. 4, Dec. 2019, pp. 251-270.

Suh, K.-S. and Kang, H., “The Differential Effect of PC vs. Mobile on User Behavior: An Empirical Study based on Construal Level Theory(CLT),” Journal of Information Technology Services (한국IT서비스학회지), Vol. 18, No. 5, Dec. 2019, pp. 31-51.

With Lee, S. and Suh, E.-K., “Applying Design Thinking and Design Science to Information System Interface Research,” The Journal of internet electronic commerce research, Vol. 17, No. 3, June 2017, pp.19-35.

With Kang, H. and Lee, S., “Effects of Self- and Social-Reference Point Diagnosticity Interfaces on Unbalanced Information Consumption in the Mobile News Context,” Information Systems Review, Vol. 17, No. 2, August 2015, pp.219-238.

With Lee, S., Suh, E.-K., Kang, H., Lee, S., and Lee, U.-K., “Comparisons of Popularity- and Expert-based News Recommendations: Similarities and Importance,” Asia Pacific Journal of Information Systems, Vol. 24, No. 2, June 2014, pp. 191-210.

With Kim, H. and Son, J.-Y., “Following Firms on Twitter: Determinants of Continuance and Word-of-Mouth Intentions,” Asia Pacific Journal of Information Systems, Vol. 22, No. 3, Sept. 2012, pp. 1-27.

With Shim, S.M. and Im, K.S., “The Impacts of Media Symbol Variety on Performance in Virtual Teams,” Journal of Information Technology Applications & Management, Vol.17, No.3, Sept. 2010, pp.83-97.

With Im, K.S., Shim, S.M., and Suh, E.-K., “Revisiting Group Polarization and Computer-Mediated Communication: Effects of Anonymity,” Yonsei Business Review, Vol. 46, No. 2, Fall 2009, pp.195-215.

With Kim, J.-Y. and Suh, E.-K., “Effects of Perceived Similarity between Consumers and Product Reviewers on Consumer Behaviors,” Journal of MIS Research, Vol. 18, No. 3, Sept. 2008, pp. 67-90.

With Suh, E.-K. and Kim, H.-K., “Web Cross Browsing of Korean Enterprises and Public Institutions According to International Guidelines,” Information Systems Review, Vol. 10, No. 1, April 2008, pp. 47-69.

With Lee, J.R., “A Study on Determinants of Participants’ Satisfaction in IS Development Project: Focused on Outsourcing Project Participants’ Satisfaction,” Information Systems Review, Vol. 8, No. 1, April 2006, pp. 203-222.

With Lee, Y.E., “The Effect of 3 Dimensional Graphics on Consumer Information Processing in Online Shopping Malls,” The Journal of MIS Research, Vol. 13, No. 3, Sept. 2003, pp.151-172.

With Park, H.J., Lee, M.B. and Lee, S., “A Comparison of User Perception Between Text-Based and Avatar-Based Chatting,” The Journal of MIS Research, Vol. 12, No. 4, Dec. 2002, pp 77-99.

With Bae, S.H., Lee, M.B., and Lee, S., “Impacts of the Users’ Participatory Incentives on the Sense of Virtual Community and Loyalty,” Yonsei Business Review, Vol. 38, No. 2, Autumn, 2001, pp. 207-231.

With Kim, D. and Joe, J.S., “The Effect of Product Characteristics, Marketing Functions, and Information Technology on Internet Shopping Mall Choice,” Korean Management Review, Vol. 30, No.3, Aug. 2001, pp. 905-928.

With Jang, K.S. and Lee, M.B., “Exploratory Study on Key Success Factors for ERP Systems Implementation,” Information Systems Review, Vol.2, No.2, Dec. 2000, pp. 255-281.

With Won, Y. and Lee, M. “An Empirical Study on the Determinants of Information Systems Sourcing: Focus on Korean Financial Institutions,” The Journal of MIS Research, Vol. 10, No. 3, Sept. 2000, pp 1-16.

With Kim, J.S., Lee, H., and Kim. J., “Critical Success Factors for Korean Internet Shopping Malls: Environment, Business, and Systems,” Information Systems Review, Vol. 1, No. 2, December 1999, pp. 107-121.

With Yang, J. and Lee, H., “Effects of Medium Experience on Medium Perception and Communication Process,” The Journal of MIS Research, Vol. 9, No. 3, Sept. 1999, pp 1-23.

With Lee, C. and Kim, J. “The Effects of Microcomputer Networking on the Perception of Threats to Security : the Military User’s Case,” The Journal of Information Technology and Database, Vol. 6, Sept. 1999, pp. 1-18.

With Perkins, W.C., “Can Structured Feedback in a Restricted Natural Language Database Interface Improve Casual User Performance?,” The Journal of MIS Research, Vol. 9, No. 2, June 1999, pp. 1-17.

CONFERENCE PROCEDEEINGS
With Lee, M.B. and Whang, J., “The Impact of Situation Awareness Information on Consumer Attitudes in the Internet Shopping Mall,” in Proceedings of the 6th Pacific Asia Conference on Information Systems, Sept. 2002, pp. 799-812.

With Yoo, W.S. and Lee, M.B., “Exploring the Factors Enhancing Member Participation in Virtual Communities,” in Proceedings of the 5th Pacific Asia Conference on Information Systems, June 2001, pp. 551-570.

With Lee, H. and Benbasat, I, “Effects of Task-Modality Fit on User Performance,” in Proceedings of the 4th Pacific Asia Conference on Information Systems, June 2000, pp.126-142.

Suh, K. S., "Effects of Communication Media on Intellective and Negotiation Task Performance," in Proceedings of the 17th International Conference on Information Systems, December 1996, pp. 99-111.

With Perkins, W. C. "The Effects of a System Echo in a Restricted Natural Language Database Interface for Novice Users," in Proceedings of Twenty-Seventh Hawaii International Conference on System Sciences, IEEE Computer Society Press, Los Alamitos, California, January 1994, pp. 594-599.

Suh, K. S. "A Study of Grading Schemes for Comparisons of Database User Interface Languages," in Proceedings of Second International DSI, Sungrim Press, Seoul, Korea, June 1993, pp.840-843.

PROFESSIONAL ACTIVITIES AND AWARDS

HONORS

Excellent Researcher Award, Alumni of College of Business and Administration, Yonsei University.

Best Paper Award by Accenture, Annual Conference of Korea Society of Management Information Systems.

Best Paper Award by KB Kookmin Bank, Annual Conference of Korea Society of Management Information Systems.

Teaching Award, Yonsei University.

Teaching Award, School of Business, Yonsei University.

ACADEMIC EXPERIENCES
President, Korea Society of MIS.
Editorial Board, Information and Management, 2002-present.
President, Korean Chapter of AIS, 2006-2007.
Vice President, Korea Society of MIS, 2007.
Association for Information Systems (AIS) Nominating Committee, 2005.
Associate Editor for HCI Track International Conference on Information Systems (ICIS) 2004.
Special Issue Guest Editor, Journal of Global Information Management, Vol 10, No. 3, 2002.
Organizing Chair and Editor of Pacific Asia Conference of Information Systems (PACIS) 2001.
Secretary of KASBA, 2000.
Chair of Database SIG, KMIS, 1998.
Editorial Board of Journal of MIS Research (Korean), 1994-1995.
Reviewer for MIS Quarterly, Information Systems Research, and several Korean IS journals.
MEMBERSHIP Member of Association for Information Systems (AIS).
The Institute for Management Science (Informs) Member of Korea Society of Management Information Systems (KMIS).
Member of Korea Academy Society of Business Administration (KASBA).