Graduate School of Business

EDUCATION

Ph.D. Virginia Tech
MIBS University of South Carolina
MBA Yonsei University
B.B.A. Yonsei University

ACADEMIC AND PROFESSIONAL EXPERIENCE

Professor, School of Business, Yonsei University (2003-present)
State University of New York, Binghamton/ University of Western Australia: 1996-2003

TEACHING INTERESTS

Relationship Marketing
Service Marketing
Consumer Behavior

RESEARCH INTERESTS

Relationship Marketing
Consumer Happiness/Quality of Life Studies

SELECTED PUBLICATION

Research Publications

Click  : https://scholar.google.co.kr/citations user=GZJM5wIAAAAJ&hl=en

PROFESSIONAL ACTIVITIES AND AWARDS

Outstanding Teaching Award, Yonsei University. 2010, 2011
Outstanding Research Award, Yonsei University. 2007
Outstanding Teaching Award, School of Business, Yonsei University. 2004,2007, 2011, 2017
The W. Bradford Wiley Memorial Research Award. 2001
Vice President, International Society for Quality of Life Studies. 2008-2010
Director of Academic Affairs, Academy of Marketing Science. 2001-2003
Advisor Professor for Shinhan Bank and Kyobo Life. 2008-2015