연세대학교 경영대학_MBA

연세대학교경영전문대학원

 

YONSEI UNIVERSITY GRADUATE SCHOOL OF BUSINESS
YONSEI UNIVERSITY GRADUATE SCHOOL OF BUSINESS

연세대학교GRADUATE SCHOOL OF BUSINESS

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전임교수(전체)

김영찬
김영찬 교수
학력
  • 1995 박사 University of Michigan
  • 1990 석사 University of Michigan, Biostatistics
  • 1988 석사 연세대학교, 응용통계학
  • 1986 학사 연세대학교, 경영학
주요경력
  • 원장, 연세대학교, 상남경영원, 2015-현재
  • 원장, 연세대학교, 글로벌교육원, 2014-2015
  • 교수, 연세대학교, 2003-현재 
  • 조교수, 이화여자대학교, 2001-2003 
  • 조교수, University of Groningen, 1996-1998
강의관심분야
  • 계량마케팅의사결정
  • 마케팅관리
  • 마케팅의사결정모형
  • 신제품 마케팅
연구관심분야
  • 계량마케팅
  • 베이지안 고객가치 및 만족모형 고객자산모형
  • 하이테크 마케팅
  • B2B 마케팅
  • 서비스 마케팅
  • Salesforce management 마케팅전략
주요 연구 논문 및 저서
  • “The Effect of Customer Dysfunctional Behaviors on the Employee"s Willingness to Report Customer Complaints”, Journal of the Korea Service Management Society, 17, 2016.
  • “The Effect of Firms' Responses to Other Customers' Dysfunctional Behaviors on Customers' Attitude toward Firms”, Journal of Consumer Studies, 27, 2016.
  • "A Study on the Positive Effect of Emotional Labor: The Structural Relationship among Goal Orientation, Emotional Labor, and Adaptive Selling Behavior”, Journal of the Korea Service Management Society, 17, 2016.
  • “The Elaboration and Validation of a Scale to Measure Service providers` Customer-Response Ability”, Journal of the Korea Service Management Society, 16, 2015.
  • “The Review of Quantitative Marketing: 2001-2014”, Journal of Korean Marketing Association, 30, 2015.
  • “The Effects of Criteria Attractiveness of Partner Selection on Alliance Performance: Focusing on the Differences of Alliance Type”, Journal of Marketing Management Research, 19, 2014.
  • “Successful Marketing Strategies in Emerging Markets: Focusing on the Shoutheast Asian Market”. Asia Marketing Journal, 2014.
  • “An Exploratory Study of the Structural Antecedents of Attitude toward the Mobile Rich Media Advertising”, The Korean Journal of Advertising, 25, 2014.
  • “Effects of the Fit between Psychological Distance and Emotion for Online Word-of-Mouth on Shift of Preference and Recommendation Intention", Journal of Korean Marketing Association, 30, 2014.
  • “Problems in Application of Ethnography for Analyzing Consumer Behavior and Recommendation for Improvement”, Survey Research, 13, 2012.
  • “The Effects of Model Gender and Message Types in Advertising Based on Women's Gender Role Identity”, The Korean Journal of Advertising, 23, 2012.
  • “Caffe Bene: Creating Values for Customers”, Asia Marketing Journal, 14, 2012.
  • “Driving Factors of Post Adoption Behavior in Mobile Data Services” (co-authored with Hun Choi, and Jinwoo Kim), Journal of Business Research, 64, 2011.
  •  “Individual Differences and Sales Performance: A Distal-Proximal Mediation Model of Self-Efficacy, Conscientiousness, and Extraversion” (co-authored with Byungwha Yang, and Richard McFarland),  Journal of Personal Selling and Sales Management,31, 2011.
  •  “Developing an Effective Strategic Mix of Corporate Philanthropy” (co-authored with Namin Kim, Euisik Cho, and Moonkyu Lee), Service Industries Journal, 31, 2011.
  •  “Salespeople's Knowledge-Sharing Behaviors with Coworkers Outside the Sales Unit” (co-authored with Bulent Menguc, and Seigyoung Auh), Journal of Personal Selling and Sales Management, 31, 2011.
  •  “An Acceptance Model For An Internet Protocol Television Service in Korea with Prior Experience as a Moderator” (co-authored with Hun Choi, and Jinwoo Kim), Service Industries Journal, 30, 2010.
  •  “A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling” (co-authored with Heungsun Hwang, Naresh K. Malhotra, Mark A. Tomiuk, and Sungjin Hong), Journal of Marketing Research, 47, 2010.
  •  “The Effect of Consumer Involvement on the Relationship between Brand Equity and Customer Satisfaction”,  Journal of Small Business Innovation, 12, 2009.
  •  “The Effects of a Consistent Ad Series on Consumer Evaluations a Test of the Repetition-Variation Hypothesis in a South Korean Context” (co-authored with Changjo Yoo, and  Haekyong Bang), International Journal of Advertising, 28, 2009.
  • “A Study on MISSHA`s Market Development and Marketing Strategy in Thailand”, Journal of Small Business Innovation, 11, 2008.
  •  “A Model of Reciprocal Causation on Mobile Advertising: Integrating Mobile Technology into the Communication Effect of Ad ”, The Korean Journal of Advertising, 19, 2008.
  • “Corporate Sustainability Management of Samsung Tesco through Corporate Responsibility Activities”, Asia Marketing Journal, 10, 2008.
  • “The Effect of Salesperson`s Personality and Perceived Customer Relationship on Sales Performance”, Journal of Consumer Studies, 18, 2007.
  • “The Effect of Trust for Website on Attitude and Behavioral Loyalty for Website: Focusing on the Moderating Variable of On-line Word of Mouth Feature”, Journal of Consumer Studies, 18, 2007.
  • "Product Differentiation Strategy of DONGWON F&B through Brand Management”, Asia Marketing Journal, 9, 2007.
  • “The Relationship Analysis among Influential Factors to the Effectiveness of On-line WOM at Service Industry”, The Korean Journal of Advertising, 18, 2007.
  •  “SHOW`s Brand Introduction Strategy and IMC Strategy”, The Korean Journal of Advertising, 18, 2007.
  • “A Longitudinal Study of the Effect of the Korean Customer Satisfaction Index on Company Profit”, The Academy of Customer Satisfaction Management, 8, 2006.
  • “Latent growth curve modeling for the relationship among revenue, loyalty, and customer satisfaction”, Korean Management Review, 35, 2006.
  • “A Market Development Strategy for WiBro Service”, Asia Marketing Journal, 7, 2005.
  • “Marketing Strategy of New Product for Market Leader: Binggrae Yoplait Case”, Asia Marketing Journal, 7, 2005.
  • “Customer Value and Market Segmentation: New Approaches in Developing Marketing Strategy Analysis”, Korean Management Review, 33, 2004.
  • “Study of the Consumer Behavior in Internet Shopping Mall”, The Korean Journal of Advertising, 15, 2004.
  • “Customer Satisfaction Measurement Tool and Its Strategic Application”, Journal of Korean Marketing Association, 18, 2003.
  •  “Who are the Internet Shoppers?”, Journal of Consumer Studies, 13, 2002.           
  •  “A Comparative Analysis of Conjoint Analysis Models for the Prediction of Product Choice”, Korean Management Review, 31, 2002.
  •  "Bayesian Prediction in Hybrid Conjoint Analysis” (co-authored with Frenkel ter Hofstede, and Michel  Wedel ), Journal of Marketing Research, 39, 2002.
  • “Multidimensional Scaling: Applications and Developments in Marketing”, Journal of Consumer Studies, 12, 2000.
  • “A Bayesian MDS Model for the Analysis of Competitive Market Structure ", Journal of Korean Marketing Association, 14, 1999. 
  • “A Bayesian Multidimensional Scaling Procedure for the Spatial Analysis of Revealed Choice Data” (co-authored with Wayne DeSarbo, and Duncan Fong), Journal of Econometrics ,89, 1999.
  •  “A Bayesian Approach to the Spatial Representation of Market Structure from Choice Data” (co-authored with Wayne DeSarbo, Michel Wedel, and Duncan Fong),  European Journal of Operational Research, 111, 1998.
주요 학술활동 및 수상
  • 학회장, (사)한국소비자학회, 2015-2016
  • 편집위원장, 소비자학연구, 2012-2014
  • 편집위원장, 한국마케팅저널, 2010-2012
  • 우수논문상,(사)서비스경영학회, 2015
  • 우수논문상,(사)서비스마케팅학회, 2014
  • 우수논문상, 한국경영학회, 2011
  • 우수강의상, 연세대학교, 2006 
  • 우수논문상, 한국마케팅학회, 2005