박선주 | 연세대학교 경영대학

학력

1999 박사 University of Michigan
1991 석사 서울대학교, 컴퓨터공학
1989 학사 서울대학교, 컴퓨터공학

Education

1999 Ph.D. University of Michigan, Computer Science & Engineering
1991 M.S. Seoul National University, Computer Engineering
1989 B.S. Seoul National University, Computer Engineering

주요경력

교수, 연세대학교 경영대학, 2013-현재
부교수, 연세대학교 경영대학, 2008-2013
조교수, 연세대학교 경영대학 2005-2008
Assistant Professor, Rutgers University, 1999-2005

Career

Professor, School of Business, Yonsei University, 2013-present
Associate Professor, School of Business, Yonsei University, 2008-2013
Assistant Professor, School of Business, Yonsei University, 2005-2008
Assistant Professor, Rutgers The State University of New Jersey, 1999 - 2005

강의관심분야

경영과학
경영시뮬레이션
의사결정론
창의적 문제해결 (Creative Problem Solving)

Teaching Interests

Management Science
Business Simulation
Decision Making Workshop
Creative Problem Solving

연구관심분야

온라인 사회연결망 (Online Social Networks)
스마트그리드 (Smartgrid)
멀티에이전트 시스템 (Multi-Agent Systems)
경매 (Auctions)
OR 응용 (OR Applications)

Research Interests

Electronic Commerce, Auctions, Multi-Agent Systems, Artificial Intelligence, Network Pricing, Online Communities

주요 연구 논문 및 저서

1. Seok-Ho Yoon, Jung-Hwan Shin, Sang-Wook Kim, and Sunju Park, Jae Bum Lee, “Subject-Based Extraction of a Latent Blog Community,” (Accepted), Information Sciences, 2011.
2. Seung-Hwan Lim, Sang-Wook Kim, Sunju Park, and Joon Ho Lee, “Determining Content Power Users in a Blog Network: An Approach and Its Applications,” (Accepted), IEEE Transactions on System, Man and Cybernetics: Part A, 2011.
3. Seung-Hwan Lim, Sang-Wook Kim. Sunju Park, and Seok-Ho Yoon, “Determining Diffusion Power Users in a Blogosphere,” (Accepted), Journal of Information, 2010.
4. Dong-Joo Kang and Sunju Park, “A Conceptual Approach to Data Visualization for User Interface Design of Smart Grid Operation Tools,” International Journal of Energy, Information, and Communications, Vol. 1. No. 1, pages 64-76, November 2010.
5. Sunju Park, Seungjae Han, and Sungwoo Cho, “User Utility Discovery for Priority-Based Network Resource Pricing,” Computers & Industrial Engineering, Vol. 4, No. 56, pages 1357-1368, May 2009.
6. Seungwha Chung and Sunju Park, “Acquisition and Restructuring of Kia Motors by Hyundai Motors,” Ivey Publishing, 9B09M015, February 2009.
7. Phillip G. Bradford, Sunju Park, Michael H. Rothkopf, and Heejin Park, “Protocol Completion Incentive Problems in Cryptographic Vickrey Auctions,” Electronic Commerce Research, Vol. 8, No. 1-2, pages 57-77, June 2008.
8. Shuguang Liu, Lei Lei, and Sunju Park. On the Multi-Product Packing-Delivery Problem With A Fixed Route. Transportation Research Part E: Logistics and Transportation Review, 44(2). 2008.
9. Lei Lei, Shuguang Liu, Andrzej Ruszczynski, and Sunju Park. 2006.On the Integrated Production, Inventory, and Distribution Routing Problem. IIE Transactions, 38(11): 955-970.
10. Sunju Park and Michael H. Rothkopf. 2005. Auctions with Bidder-Determined Allowable Combinations. European Journal of Operational Research, 161(2): 399-415.
11. Sunju Park, Edmund H. Durfee, and William P. Birmingham. 2004. Use of Markov Chains to Design an Agent Bidding Strategy for Continuous Double Auctions. Journal of Artificial Intelligence Research, 22: 175-214.
12. Michael H. Rothkopf and Sunju Park. 2001. An Elementary Introduction to Auctions. Interfaces, 31(6): 83-97.
13. 김동관, 박선주, “조직의 패러독스 해결 방안 ? 트리즈(TRIZ) 활용을 중심으로,” 한국경영공학회, Vol. 15, No. 2, 83-100, July 2010.
14. 류성일, 박선주, “사회통계학적, 장르적 분류에 따른 온라인 게임의 이용 특성에 관한 연구,” 한국게임학회, Vol. 16, No. 3, 61-72, June 2010.
15. 임승환, 김상욱, 박선주, “블로그 연결망에서 파급력을 가진 파워 유저의 파악 기법,” 정보과학회논문지: 컴퓨팅의 실제 및 레터, Vol. 16, No. 4, 377-382, April 2010.
16. 신정환, 윤석호, 김상욱, 박선주, “블로그 월드에서 주제 중심의 잠재적 커뮤니티 추출 방안,” 정보과학회논문지: 데이터베이스, Vol. 37, No. 1, 56-69, February 2010.
17. 임승환, 김상욱, 박선주, 이준호, “블로그 연결망 활성화를 위한 컨텐츠 파워 유저의 파악 방안,” 정보과학회논문지: 데이터베이스, Vol. 36, No. 6, 411-421, December 2009.
18. 이건택, 박선주, 김학진, 한승재, “무선 센서 네트워크의 목표 수명을 만족시키기 위한 에너지 효율적 라우팅,” 정보과학회논문지: 정보통신, Vol. 36, No. 6, 505-513, December 2009.
19. 홍진영, 박선주, 정승화, “파워 블로거들의 충성도를 결정하는 기술수용 및 경제적 요인에 관한 연구,” 경영과학, Vol. 26, No. 3, 185-204, November 2009.
20. 박선주, 정승화, 최영근, “㈜네오플럭스의 벤처캐피털 사업 다각화,” 벤처경영연구, Vol. 12, No. 2, 135-152, May 2009.
21. 권용석, 임승환, 김상욱, 박선주, “블로그 월드에서 비명시적 관계를 고려한 정보 파급 모델,” 정보과학회논문지: 컴퓨팅의 실제 및 레터, Vol. 15, No. 5, 360-364, May 2009.
22. 윤석호, 박선주, 김상욱, “블로그 연결망의 성향 판정 방안,” 정보과학회논문지: 컴퓨팅의 실제 및 레터, Vol. 15, No. 3, 178-188, March 2009.
23. 이건택, 한승재, 박선주, “다중-홉 무선 네트워크 환경에서 수명 최대화를 위한 라우팅 알고리즘,” 정보과학회논문지: 정보통신, Vol. 35, No. 4, 292-300, August 2008.
24. 정승화, 표나성, 박선주, “이랜드 그룹의 성장 전략,” 벤처경영연구, Vol. 11, No. 3, 103-116, August 2008.
25. 김상현, 김성문, 박선주, “R&D 인력의 직무특성과 개인-직무 적합성이 직무만족, 조직몰입, 이직의지에 미치는 영향에 관한 연구,” 연세경영연구, Vol. 45, No. 1, 95-122, August 2008.
26. 김현진, 박선주, “블루투스 이어셋 사례로 본 혁신기술제품의 소비자 구매결정 지연에 관한 연구,” 벤처경영연구, Vol. 10, No. 1, 101-126, April 2007.
27. 한승재, 박선주, “QoS 멀티캐스트 라우팅을 위한 계획된 트리 재구성 방법,” 정보과학회논문지: 정보통신, Vol. 34, No. 2, 120-133, April 2007.
28. 류성일, 박선주, “온라인 게임 경영에 대한 경제 문제 - 큐플레이의 사례를 중심으로,” 벤처경영연구, Vol. 9, No. 3, 27-60, November 2006.
29. 박선주, “우선순위방식 스케쥴링에서의 가격선택 문제에 관한 연구,” 정보과학회논문지: 정보통신, Vol. 33, No. 2, 267-276, April 2006.
30. 박선주, “네트워크 자원 가격정책을 위한 사용자 유틸리티 함수 추정법,” 정보과학회논문지: 정보통신, Vol. 33, No. 1, 103-112, February 2006.
31. 박선주, “탐색과 이용의 상반관계의 균형에 관한 연구,”정보과학회논문지: 소프트웨어 및 응용, Vol. 32, No. 11, 1099-1110, November 2005.
32. 박선주, “Making Procurement, Production, Sales and Delivery Decisions Simultaneously in Supply Chain,” 연세경영연구, Vol. 42, No. 2, October 2005.

Publications

1. Kyeongkyu Yeo, Sunju Park, "A Study on the Impact of Electric Vehicle Penetration on Greenhouse Gas Emission and Power System" Yonsei Business Review Vol. 53, No. 1, pages 117-146, June, 2016

2. HyunKyo Oh, Yoohan Noh, SangWook Kim, and Sunju Park, "A Method of Seller Reputation Computation Based on Rating Separation in e-Marketplace" Journal of KIISE, Vol. 42, No. 10, pp. 1286-1293, October, 2015.

3. Hyun Kwak, Sunju Park, Seungwha Chung, Chung Yerim, "Research trends in social media: A meta-analysis of business-related literature," The Knowledge Management Society of Korea, Vol. 16, No. 2, pages 29-45. June, 2015.

4. SungPil Kim, SunJu Park, YeRim Chung, KiIl Choi, "A Study on the Cost Analysis of the South Korean Military’s Weapons System Total Life Cycle Management System through a Performance-based Logistics (PBL) Optimization Model - With Focus on the ROK Navy Ship Hongsanger," Journal of the Korean Association of Defense Industry Studies, Vol. 21, No. 4, pages 138-163, December, 2014.

5. Yerim Chung, Sunju Park, Seungwha Chung, "The Challenge of Managing Customer Networks under Change: Proving the Complexity of the Inverse Dominating Set Problem. Journal of the Korean Operations Research and Management Science Society, Vol. 39, No. 2, pages 131-140, June, 2014

6. KyungMin Park, HeeJin Mun, Sunju Park, Seungwha Chung, and Jeonghye Choi, "How does Dependence on Portals Help Online Retailers’ Growth?: The Moderating Effects of Firm Age and Niche Width Strategy," Journal of the Korean Operations Research and Management Science Society, Vol. 39, No. 2, pages 141-154, June, 2014.

7. Seungwha Chung, JiSun Lim, Sunju Park, Yerim Chung, KyungMin Park, and Jeonghye Choi, "Research Trends in Social Media: An Analysis of Social Science Studies from 2006 to 2013,". International Telecommunications Policy Review, Vol. 21, No. 2, pages 87-124, June, 2014.

8. SangChul Lee, SangWook Kim, Sunju Park, "A Recommendation Method Based on Analysis of Item Groups in Price-Comparison Services," KIISE Transactions on Computing Practices, Vol. 19, No. 11, pages 541-546. November, 2013.

9. Jeonghye Choi, Jungmin Son, KyungMin Park, Sunju Park, and Seungwha Chung, "The Distinct Effects of Producers’ Participation on Consumers’ Choice and Engagement on the User-Generated Contents Platform Site," Korea Business Review, Vol. 42, No. 2, pages 529-551, April, 2013.

10. Jiwoon Ha, SoonHyoung Kwon, SangWook Kim, Sunju Park, "A Method for the Top-N Recommendation via Belief Propagation" The Korean Institute of Information Scientists and Engineers Database Society, Vol. 29, pages 119-130, April, 2013.

11. Sungpil Kim, Sunju Park, Yerim Chung, "A Simulation Analysis of R.O.K Navy’s Inventory Management Model for Repairable Parts," Journal of the Korea Society for Simulation, Vol. 22, No. 1, pages. 31-40, March, 2013

12. DongKyu Chae, Jiwoon Ha, SangWook Kim, BooJoong Kang, EulGyu Im, and Sunju Park, "Credible, resilient, and scalable detection of software plagiarism using authority histograms," Knowledge-Based Systems, Vol. 95, pages 114-124. March, 2016.

13. Hyun-Kyo Oh, SangWook Kim, Sunju Park, and Ming ZhouOh, "Can You Trust Online Ratings? A Mutual Reinforcement Model for Trustworthy Online Rating Systems," IEEE Transactions on Systems, Man, and Cybernetics: Systems, Vol. 45, No. 12, pages 1564-1576, December, 2015.

14. SeokHo Yoon, KiNam Kim, Jiwon Hong, SangWook Kim, and Sunju Park, "A community-based sampling method using DPL for online social networks," Information Sciences, Vol. 306, pages 53-69, June, 2015.

15. Jiwoon Ha, SangWook Kim, Christos Faloutsos, and Sunju Park, "An analysis on information diffusion through BlogCast in a blogosphere," Information Sciences, Vol. 290, pages 45-62, January 2015.

16. Keontaek Lee, HakJin Kim, Sunju Park, and Seungjae Han, "Satisfying the target network lifetime in wireless sensor networks," Computer Networks, Vol. 65, pages 41-55, June, 2014.

17. MinHee Jang, SangWook Kim, Christos Faloutsos, and Sunju Park, "Accurate Approximation of the Earth Mover’s Distance in Linear Time," Journal of Computer Science and Technology, Vol. 29, No. 1, pages 142-154, January, 2014

18. Shuguang Liu, Lei Lei, and Sunju Park. On the Multi-Product Packing-Delivery Problem With A Fixed Route. Transportation Research Part E: Logistics and Transportation Review, 44(2). 2008.

19. Lei Lei, Shuguang Liu, Andrzej Ruszczynski, and Sunju Park. 2006. On the Integrated Production, Inventory, and Distribution Routing Problem. IIE Transactions, 38(11): 955-970.

20. Sunju Park and Michael H. Rothkopf. 2005. Auctions with Bidder-Determined Allowable Combinations. European Journal of Operational Research, 161(2): 399-415.

21. Sunju Park, Edmund H. Durfee, and William P. Birmingham. 2004. Use of Markov Chains to Design an Agent Bidding Strategy for Continuous Double Auctions. Journal of Artificial Intelligence Research, 22: 175-214.

22. Michael H. Rothkopf and Sunju Park. 2001. An Elementary Introduction to Auctions. Interfaces, 31(6): 83-97.

23. Kim, Hyun-Jin, Park, Sunju. 2007. Delay in Consumer’s Decision to Purchase Technologically Innovative Products: The Bluetooth EarSet Case. The Korean Small Business Review, 10(1): 101-126.

24. Seungjae Han, Sunju Park. 2007. Pre-Planned Tree Reconfiguration Mechanism for QoS Multicast Routing. Journal of Korea Information Science Society: Information Networking, 34(2): 120-133.

25. Ryu, Sungil, Park, Sunju. 2006. Economic Issue in Online Game Management: A Case of Qplay. The Korean Small Business Review, 9(3): 27-60.

26. Sunju Park. 2006. Analysis of the Price-Selection Problem in Priority-based Scheduling. Journal of Korea Information Science Society: Information Networking, 33(2): 267-276.

27. Sunju Park. 2006. Estimating User Utility Functions for Network-Resource Pricing. Journal of Korea Information Science Society: Information Networking, 33(1): 103-112.

28. Sunju Park. 2005. Balancing the Tradeoffs between Exploration and Exploitation. Journal of Korea Information Science Society: Software and, Applications, 32(11):
1099-1110.

주요 학술활동 및 수상

경영과학회 이사, IAOR 위원장 January, 2008-2010
한국정보과학회 “정보과학회지: 컴퓨팅의 실제 및 레터” 편집위원 October, 2007-2009
한국중소기업학회 “벤처경영연구” 논문지 편집위원, 편집간사 April, 2006 - March, 2008
연세대학교 벤처학 연계전공 책임교수 September, 2006- August, 2010
연세대학교 경영연구소 디지털 비즈니스 연구센터 간사 March, 2005 - 2012
연세대학교 경영연구소 부소장 December, 2008 - August 2009
한국경영학회 상임이사 March, 2007 - February, 2008
연세대학교 연세창업센터 기획예산부장 March, 2005 - February 2007
Best Teaching Award, School of Business, Yonsei University, Korea, 2009.
Best Technical Report Award, A Study on Wireless Internet Pricing Policy for Multimedia Services, Korea Information Society Development Institute (KISDI), Korea, 2007.
Paul Nadler Teaching Excellence Award, Honorable mention, Rutgers School of Business, 2004.
Best Student Paper Award, ACM International Conference on Autonomous Agents, 1999.

기타

SeungYong Lee, Sunju Park, YoungKun Choi, and SeungWha Chung, "A Study on the Effects of Top Management Teams in Korean Venture Capital Firms," Spring Conference of the Korean Association of Small Business Studies, April 10, 2015.
Seokho Yoon, SangWook Kim, Sunju Park, and Kinam Yoon, "Sampling in Online Social Networks," The 29th Symposium on Applied Computing, March 24-28, 2014.
DongJoo Kang, Sunju Park, "Introduction to ISGAN Activities for International Collaboration on Smart Grid," The Second International Workshop on Smart Technologies for Energy, Information and Communication (STEIC 2013), Incheon University, August 21-22, 2013.
DongJoo Kang, SunJu Park, Balho Kim, and HakMan Kim, "Quantitative Methodology to Assess Cyber Threats in Electric Power System," International Conference on Computer and Applications (CCA 2012), March 30-31, 2012.
Soojung Choi, Park SunJu, and HakMan Kim, "The Application of the 0-1 Knapsack Problem to the Load-Shedding Problem in Microgrid Operation," The 4th 2011 International Conference on Grid and Distributed Computing, December 08-10, 2011.
Sungil Ryu, SunJu Park, "A Study on the Usage Pattern Based on Genres and Socio-demographic Characteristics in Online Games," Spring Conference of the Korea Game Society, April 29-30, 2011.

Additional Information

Chung Yerim, TaeJoon Park, Sunju Park, and SeungWha Chung, "Vehicle and Drone Routing Problem with Time Window in The Urban Area: Using The HOMEA Algorithm and Real Dataset," Business, Economics, and Social Science & Humanities 2016, Bangkok, Thailand, May 04 - 05, 2016.

SeungWha Chung, Sunju Park, NaSung Pyo, SeungYong Lee, "Social Strategy for Creating Shared Value," SSHSS'16, 2016 International Conferences, Bali (Indonesia), Feubrary 02-03, 2016

HyunKyo Oh, SangWook Kim, Sunju Park, and Ming Zhou, "Trustable Aggregation of Online Ratings," ACM International Conference on Information and Knowledge Management (CIKM 2013), San Francisco, CA, USA, October, 27-November 01, 2013

SooHoon Moon, Seungjae Han, and SunJu Park, "Energy-Efficient Flow Control and Routing for Clustered Wireless Sensor Networks," International Conference on Information Networking (ICOIN 2013), IEEE, Bangkok, Thailand, January, 27-30, 2013.

SungPil Kim, SunJu Park, "Modeling Multi-echelon Inventories for Naval Repair Parts in the ROK Navy,", International Federation of Operations Research and Management Science Auunal Meeting (INFORMS 2012), INFORMS Phoenix Convention Center, Phoenix, Arizona, October 14-17, 2012.

Soojeong Choi, SunJu Park, DongJoo Kang, Seungjae Han, and HakMan Kim, "A Microgrid Energy Management System for Inducing Optimal Demand Response," IEEE SmartGridComm, IEEE, Brussels, Belgium, October 17-20, 2011.

DongJoo Kang, SunJu Park, "A Case Study on the Grid Impact of PHEVs to Distribution Power System," Hawaiian International Conference on Systems Sciences (HICSS-44), University of Hawaii, Kauai, HI, USA, January, 2011.

SunJu Park, and William P. Birmingham, "Meeting scheduling using negotiation," in conference on AI applications (CAIA-94) workshop on coordinated design and planning, San Antonio, Texas, USA, January 03, 1994.

연세대학교경영전문대학원

전임교수(전체)

학력