Ph.D., Marketing, Stern School of Business, New York University
M.Phil., Marketing, Stern School of Business, New York University
A.M. (M.A), Statistics, Harvard University
B.B.A., Business Administration, Yonsei University

Associate Professor of Marketing, Yonsei University, School of Business, 2022-Present
      Academic Director, AI Business Concentration, 2022-Present
      Associate Dean, Sangnam Institute of Management, 2023-2025/02
      Director, Brand & Business + AI Marketing Research Center, 2023-Present 
      Advisor, Yonsei Business MARP Marketing Student Club, 2022-Present
Assistant Professor of Marketing, Yonsei University, School of Business, 2019-2022
      Graduate Program Coordinator, Marketing Division, 2020-2023/02

Assistant Professor of Marketing, University of Georgia, Terry College of Business, 2012-2019
Assistant Brand Manager, Unilever Korea, 2001-2003

Outside Director: Top Run Total Solution, Hyundai Home Shopping 

Marketing Data Analytics, Marketing Strategy, AI Business Model, Global Marketing, Digital Marketing

Big Data Analytics
AI Application in Business 
New Product Launch and Innovation
Digital Marketing 
Multichannel Strategy, Global Branding Strategy
Dynamic Structural Models

SSCI/SCOPUS 
Kim, Jeeyeon, Jeonghye Choi, Sue Ryung Chang, and Minakshi Trivedi (2024), "The Impact of Offline Store Presence on Digital Sales: The Moderating Role of Product Functionality," Journal of Retailing and Consumer Services, 78, 103754. 

Kim, Rhino and Sue Ryung Chang (2023), "Winning Back Attendance: Effects of Winning Performance, Online Search, and the MLB Rule Changes for More Dynamic Games," Asia Marketing Journal, 25(3), 1-12. (corresponding author)

Yoon, Jae Yeon, Chaehyeon Lee, Jeonghye Choi, Sue Ryung Chang, and Jikyung Kim (2022), "The Effect of Social Media Apps on Shopping Apps," Journal of Business Research, 148, 23-32. (corresponding author) 

Park, Hyun Young and Sue Ryung Chang (2022), “When and How Brands Affect Importance of Product Attributes in Consumer Decision Process,” European Journal of Marketing, 56(13), 1-25. (equal contribution) 

Kim, Jikyung, Hang Dong, Jeonghye Choi, and Sue Ryung Chang (2022), “Sentiment Change and Negative Herding: Evidence from Microblogging and News,” Journal of Business Research, 142, 364-376.

Kim, Jeeyeon, Jui-Ting Liu, and Sue Ryung Chang (2022), "Trans-Parasocial Relation between Influencers and Viewers on Live Streaming Platforms: How Does It Affect Viewer Stickiness and Purchase Intention?", Asia Marketing Journal, 24(2), 39-50. (corresponding author)

Toker-Yildiz, Kamer, Minakshi Trivedi, Jeonghye Choi, and Sue Ryung Chang (2017), “Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior,” Journal of Marketing Research, 54(3), 364-380.

Erdem, Tülin and Sue Ryung Chang (2012), “A Cross-Category and Cross-Country Analysis of Umbrella Branding for National and Store Brands,” Journal of the Academy of Marketing Science, 40(1), 86-101.

KCI Journals
Lee, Hajeong and Sue Ryung Chang (2025), "The Relationship between Price Structure and Sales in Performing Arts: The Moderating Role of Poster Color Characteristics," Journal of the Korea Contents Association, 25(10), 407-417. (corresponding author)

Jung, Nayoung, Chaehyeon Lee, Hajeong Lee, and Sue Ryung Chang (2025), "The Effect of Length of Stay on Place Satisfaction: The Moderating Role of Travel Motivation," Journal of Marketing Studies, 33(2), 49-65. (corresponding author)

Lee, Hajeong, Chaehyeon Lee, and Sue Ryung Chang (2025), "The Impact of Mobile App Usage on Fitness Center Closure Rate: Focusing on Food Delivery and Financial Apps," Journal of CEO and Management Studies, 28(3), 1-21.  

Lee, Seung Yeon, Chaehyeon Lee, and Sue Ryung Chang (2025), "The Impact of Co-Production Partnerships on Film Success: The Moderating Role of Participating Countries and Cultural Differences," Journal of the Korea Entertainment Industry Association, 19(1), 1-12. (corresponding author)

Lee, Seung Yeon, Chaehyeon Lee, and Sue Ryung Chang (2024), "The Impact of Positive Emotional Valence in Webnovel Blurbs on Its Success," Journal of the Korea Contents Association, 24(3), 206-217. (corresponding author) 

Hwang, Haewon, Sue Ryung Chang, and Chaehyeon Lee (2023), "The Effect of the Film Introduction-Conclusion Dissimilarity on its Success," Journal of the Korea Contents Association, 23(9), 396-406.

Jung, Nayoung and Sue Ryung Chang (2023), "The Effect of New Product Uniqueness and Presence of Surrounding Anthropomorphic Products on Purchase Intention," Journal of the Korea Contents Association, 23(9), 353-363. (corresponding author) 

Han, Suhyeon, Nayoung Jung, and Sue Ryung Chang (2022), "The Effects of Transitioning Paid to Free Service on Consumer Behavior: Findings from Mobile Log Data, "Journal of The Korean Operations Research and Management Science Society, 47(3), 1-16. (corresponding author) 

Li, Yiling, Boram Do, Sue Ryung Chang, and Jeonghye Choi (2022), "The Targeting Effects of Food Advertisements on the Video Platform: Comparing PC and Mobile Devices," Journal of Channel and Retailing, 27(1), 59-79. 

Han, Suhyeon, Junghwa Jang, Jeonghye Choi, and Sue Ryung Chang (2021), "The Relationship between Social Media and Consumer Purchase Decision: Findings from Seoul Sharing Bike," Knowledge Management Journal, 22(4),135-155. (corresponding author)