• 2017년 University of Maryland 경영학 마케팅 박사 (경제학 부전공)
• 2010년 Columbia University 경영과학 석사
• 2008년 고려대학교 산업공학 학사

연세대학교

• 부교수, 경영대학 (2026-현재)
• 조교수, 경영대학 (2024-2025)
• 연구위원, 경영연구소 ESG/기업윤리 연구센터 (2026-현재)
• 연구위원, 미래융합연구원 지속가능웰빙융합연구센터 (2025-현재)
• 주임교수, China-Korea-Japan Future Asia Business Leadership 프로그램 (2024-2026)
• 주임교수, EDHEC Global Manager Certificate 프로그램 (2026)
• 주임교수, 상남경영원 키다리 IP 리더스 프로그램 (2026)
• 참여교수, BK21 FOUR

Tulane University, A.B. Freeman School of Business

• 조교수 (2017-2024)
• 방문조교수 (2016-2017)

한솔홈데코

• 독립이사, 감사위원 (2026-현재)

기업 자문 및 강의

• 자라코리아, 네이버, 한국경제인협회, KBI, 자원순환보증금관리센터 등

• 마케팅, 마케팅관리, 마케팅전략, 모바일앱 마케팅, AI 마케팅, K-마케팅

• Quantitative Marketing Models, Mobile Applications and Platforms, Product Versioning and Upgrading, TV Advertising, Creator Economy, Content Marketing, Loyalty Programs

International Journals

• Jung, Miyeon, Seoungwoo⁠ Lee, Shiny Ahn, and Daegon Cho (2026), "The Untapped Power of Wishlists: A Field Experiment on Funnel-Based Coupon Targeting." International Journal of Research in Marketing, conditionally accepted.
• Bhan, Hyung Sup, Kalyan Rallabandi, and Seoungwoo⁠ Lee (2026), "The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television." Journal of Advertising Research, 66 (2), 251-269.
• Shi, Savannah, Seoungwoo⁠ Lee, Kirthi Kalyanam, and Michel Wedel (2025), "The Impact of App Crashes on Consumer Engagement." Journal of Marketing, 89 (4), 81-98.
• Lee, Seoungwoo, Jie Zhang, and Michel Wedel (2021), "Managing the Versioning Decision over an App's Lifetime." Journal of Marketing, 85 (6), 44-62.

Domestic Journals

• 홍수정, 이승우 (2026), "흉기 난동 사건이 지역 상권 매출에 미치는 영향." 마케팅연구, 41 (2), 65-89.
• 이기원, 이승우 (2025), "헬스케어 모바일 앱 시장에서 공공 서비스 진입이 민간 서비스 성과에 미치는 영향." 서비스마케팅저널, 18 (2), 163-180.
• 조복경, 김영주, 이승우 (2025), "연재형 웹 콘텐츠 휴재가 조회수에 미치는 영향: 웹소설을 중심으로." 마케팅연구, 40 (3), 45-63.
• Kim, Youngju and Seoungwoo⁠ Lee (2024), "Performance vs. Purpose Appeals: The Role of Persuasive Messages in Consumer Choice of Sustainable Packaging." Journal of Marketing Management Research, 29 (4), 45-60.

Book Chapters

• Rust, Roland, James Kim, Yue Dong, Tom Kim, and Seoungwoo⁠ Lee (2015), "Drivers of Customer Equity," in The Handbook of Customer Equity: Mastering the Art and Science of Customer Management, V. Kumar and Denish Shah, Eds., Edward Elgar Publishing, MA.

Working Papers

• The Impact of Mobile App Upgrades across App Versions (with Jie Zhang and Michel Wedel)
• The Dynamics of TV Crossover (with EJ Han and Joon Ro)
• Platform Openness and Creator Economy (with Zack Bhan, Hyoryung Nam, and Joon Ro)
• Online Food Nutrition Labeling (with Youngju Kim and Hyejin Lee)
• When Cents-off Discounts are Replaced by Reward Point Promotions (with Jie Zhang and Els Breugelmans)
• Tourism Gentrification and Divergent Evolution amid Population Decline (with Seunghoon Lee and Chanwoo Jin, minor revision)

수상

• 연구우수교수, 연세대학교 경영대학 (2026)
• 최고권위학술지논문상, 연세대학교 경영대학(2026)
• 우수업적교수상(교육부문), 연세대학교 (2024, 2025)
• 강의우수교수상, 연세대학교 경영대학 (2024, 2025)
• 우수강의교수상, 연세대학교 (2024)
• The Artificial Intelligence Interdisciplinary Institute at Maryland (AIM) Seed Award (2026)
• Best Paper Award, Academic Society of Global Business Administration (ASGBA) Spring Conference (2026)
• Best Paper Premier Award, Korean Scholars of Marketing Science (KSMS) International Conference (2025)
• Honorable Mention, Yonsei Graduate Innovation Paper Competition (2025)
• Honorable Mention, Best Paper Presentation Award, Service Marketing Association Fall Conference (2025)
• Winner, Social Media and Digital Marketing Flash Session, ISMS Marketing Science Conference (2025)
• NTC Faculty International Students' Champion Award, Newcomb-Tulane College, Tulane University (2023)
• Winner, JAR-TVision Data Release and Call for Ideas, Journal of Advertising Research (2023)
• Finalist, AMA-MRSIG Donald R. Lehmann Award (2022)
• ISMS Early Career Scholar, Duke University (2022)
• Professors Institute Invitee, Cox Brierley Institute, Southern Methodist University (2020)
• Winner, ISMS Doctoral Dissertation Proposal Competition (2015)
• Winner, Shankar-Spiegel Best Dissertation Proposal Award (2015)
• Runner-Up, Best Dissertation Proposal Award at WITS (2015)
• Fellow, AMA Sheth Foundation Doctoral Consortium, London School of Business (2015)
• Fellow, ISMS Doctoral Consortium, Johns Hopkins University (2015)
• Fellow, Haring Doctoral Symposium, Indiana University (2015)
• Fellow, Columbia-Duke-UCLA Workshop on Quantitative Marketing and Structural Econometrics (2013)

편집위원회

• 부편집장, Journal of Global Scholars of Marketing Science (2026-현재)
• 특별호 편집장, "Marketing in the Era of Societal and Technological Transformation: Consumer, Firm, and Market Perspectives," Journal of Global Scholars of Marketing Science
• 편집위원, International Journal of Advertising (2025-현재)
• 편집위원, Journal of Global Fashion Marketing (2025-현재)
• 편집위원, 유통연구 (2026-현재)
• 편집위원, 마케팅관리연구 (2026-현재)

학회 활동

• Chair, Marketing Research Special Interest Group, Korean Scholars of Marketing Science (2026-현재)
• 사무국장, 이사, 글로벌경영학회 (2026)
• 이사, 한국경영학회 (2025-현재)
• 이사, 서비스마케팅학회 (2025-현재)
• 이사, 한국유통학회 (2025-현재)
• 위원, 한국경영학회 신산업혁신경영 특별위원회 (2025)

Invited Talks

• Bocconi University, China Europe International School of Business, Doshisha School of Business, Georgia Institute of Technology, Imperial College London, Indiana University, KAIST School of Business, Korea University School of Business, Ohio State University, Pennsylvania State University, Rutgers University, Tilburg University, Tulane University, University at Buffalo, University of Cambridge, University of Groningen, University of Rhode Island, University of Southern California, Waseda University, Yonsei University