연세대학교 경영대학_MBA

연세대학교경영전문대학원

 

YONSEI UNIVERSITY GRADUATE SCHOOL OF BUSINESS
YONSEI UNIVERSITY GRADUATE SCHOOL OF BUSINESS

연세대학교GRADUATE SCHOOL OF BUSINESS

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전임교수(전체)

최선미
최선미 교수
학력
  • Ph.D. Cornell University (박사, 코넬대학교)
  • M.S. Cornell University (석사, 코넬대학교)
  • B.A. Yonsei University (학사, 연세대학교)
주요경력
  • UNIVERSITY ADMINISTRATION POSITIONS
  • Founding Dean, College of Business and Management, VinUniversity, Hanoi, Vietnam, 2020.7-2022,8 (빈대학 경영대학 초대학장)
  • Head of ODI Department,  School of Business, Yonsei University, 2018,3-2019,2 (ODI분야 주임교수)
  • Vice Dean, Office of International Affairs, Yonsei University, 2014.3-2016.2 (국제처 부처장)
  • Professor in Charge, Academic Programs, School of Business, Yonsei University, 2012.12-2014.2 (석박사과정 주임교수)
  • Associate Dean (Interntional Affairs), School of Business, Yonsei University, 2009.3-2010.2 (부학장, 국제담당)
  • UNIVERSITY PROFESSOR POSITIONS
  • Professor, School of Business, Yonsei University, 2013-Present (정교수, 연세대학교 경영학과)
  • Associate Professor, School of Business, Yonsei University, 2008-2012 (부교수, 연세대학교 경영학과)
  • Assistant Professor, School of Business, Yonsei University, 2005-2008 (조교수, 연세대학교 경영학과)
  • Visiting Assistant Professor, ESSEC School of Business, 2003-2006 (방문조교수, 프랑스 에섹경영대학)
  • Assistant Professor, Pennsylvania State University, 2002-2004 (조교수, 펜실베니아 주립대학)
  • Visiting Assistant Professor, Cornell University, 2001-2002 (방문조교수, 코넬대학교)
  • INDUSTRY POSITIONS
  • Priceline.com, Director of Revenue Management, 1999-2000 (수익관리 부장, 미국 프라이스라인닷컴)
  • Reservations Manager, Hyatt Regency Suites Perimeter Northwest, 1996-1997 (예약관리 과장, 미국 하얏트호텔)
  • Assistant General Manager, Hampton Inn, Greenville, SC, USA, 1995-1996 (부총지배인, 미국 햄프턴인)
강의관심분야
  • Production & operations management (생산과운영관리)
  • Service management (서비스경영)
  • Revenue management (수익경영)
연구관심분야
  • Service operations management (서비스운영관리)
  • Revenue management (수익경영)
주요 연구 논문 및 저서
  • Kim, Jiyoung, Sunmee Choi, and Drew Martin. 2020. The effect of a customer’s perceived customer-to-customer interaction quality on the customer’s perceived service quality, Journal of Services Marketing, 34(4): 459-472.
  • Kang, Jooyoung, Sunmee Choi, Sooyun Kim, and Heejin Kim. 2019. The Role of Social Distance in the Collaborative Consumption, Korean Journal of Service Management, 20(4): 41-72.
  • Kim, Sooyun, and Sunmee Choi. 2019. Designing a customer message for compliance in the B2C sharing service context, Korean Production Management Research Journal. 30(3): 193-213.
  • Aksoy, Lerzan, Linda Alkire (née Nasr), Sunmee Choi, Peter Kim, and Lu Zhang. 2019. Social innovation in service: a conceptual framework and research agenda, Journal of Service Management, 30(3): 429-448.
  • Kim, Shinyoung, Jungsun Han, and Sunmee Choi. 2019. The Effect of the Option Price Framing of a Service Product on Customers’ Cognitive and Affective Responses, Yonsei Business Review, 56(1): 107-135.
  • Lee, Mi Ri, Sooyun Kim, and Sunmee Choi. 2019. Workscape : Determinants and A 22-Item Scale of Physical Surroundings for Employees, Yonsei Business Review, 56(1): 107-135.
  • Breidbach, Christoph, Choi, Sunmee, Ellway, Ben P., Keating, Byron W., Kormusheva, Katerina, Kowakaski, Christian, Lim, Chiehyeon, and Maglio, Paul P. 2018. Operating without operations: How is technology changing the role of the firm?, Journal of Service Management, 29(5): 809-833.
  • Park, Geebum, Sunmee Choi, and Sooyun Kim. 2018. What Would Customers Prefer, Personal Loss-Recovery or Social-Order-Restoration?: The Case of Norm-breaking Behaviors of Other Customers, Korean Journal of Service Management, 19(5): 191-224.
  • Merchant, Altaf, Gregory Rose, Drew Martin, Sunmee Choi, and Mohit Gour. 2017. Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money, Journal of Business Research. 74(May):113-119.
  • Kim, Shinyoung, Sunmee Choi, and Rohit Verma. 2017. Providing feedback to service customers: The effect of the presentation order and repetition of feedback types. Journal of Service Management, 28(2): 389-416.
  • Kim, Sooyun, Geebum Park, Yeonjoo Lee, and Sunmee Choi. 2016. Customer emotions and their triggers in luxury retail: Understanding the effects of customer emotions before and after entering a luxury shop. Journal of Business Research. 62(12): 5809-5818.
  • Martin, Drew, Anders Gustafsson and Sunmee Choi. 2016. Service innovation, renewal, and adoption/rejection in dynamic global contexts. Journal of Business Research. 69:2397-2400.
  • Kim, Eunhee, Sunmee Choi, Heejin Kim and Shinyoung Kim. 2016. The Impact of Humor in a Service Announcement on Customer Intention to Comply with the Message. Korean Journal of Service Management, 17(2): 159-183.
  • Kim, Sooyun, Geebum Park and Sunmee Choi. 2015. Service customer’s active role-play and its impact on customer perceptions of service outcome. Journal of Business and Management. 4(4): 39-58.
  • Koo, Hyunjung, Shinyoung Kim and Sunmee Choi. 2015. Exteriorscape: Physical surroundings of a service outlet in a shopping mall. Journal of Global Scholars of Marketing Science. 25(2): 153–166.
  • Choi, Sunmee, Baek Jihyun and Kang Hayoung. 2013. Customer contact employees' commitment to extra-role customer service: the effect of internal service quality perception. Journal of Global Scholars of Marketing Science. 23(2): 144–158.
  • Choi, Sunmee and Sooyun Kim. 2013. Effects of a reward program on inducing desirable customer behaviors: The role of purchase purpose, reward type and reward redemption timing. International Journal of Hospitality Management. 32: 237- 244.
  • Kim, Sooyun and Sunmee Choi. 2012. A Study on Service Guarantee and Service Employee’s Performance Intention: Effect of Self-Efficacy and Sense of Responsibility. Yonsei Business Review. 49(2): 169-186.
  • Kim, Shinyoung , Sunmee Choi and Soonhong Min. 2012. “Experience Room” Experience: A Definition and Its Effects on Consumer Responses. Korean Journal of Service Management. 13(5): 177 – 202.
  • Mattila, Anna S. and Sunmee Choi. 2012. Societal Norms, Need for Closure, and Service Recovery. Journal of International Consumer Marketing. 24(5): 356-371.
  • Kang, Seongho, Hayoung Kang and Sunmee Choi. 2011. A Study on the Influence of National Culture on the Alliance Relationship Formation. Journal of Marketing Management Research. 16(4): 1-17.
  • Kim, Dongkyun and Sunmee Choi. 2011. An Empirical Examination of Situational and Individual Determinants of Customer Expectations for Service Recovery. Korean Journal of Service Management. 12(3): 1-26.
  • Kang, Seongho, Sunmee Choi, Heungsoo Park and Jeong Woo. 2011. The Effect of Market Orientation on Business Performance: Focus on Mediating Role of New Product Development Performance. Yonsei Business Review. 48(1): 1-32.
  • Lee, Jangwon, Daesik Hur and Sunmee Choi. 2011. A simulation study of restaurant table management systems for revenue maximization. Korean Production Management Research Journal. 22(2): 215 - 234.
  • Kim, Dongkyun and Sunmee Choi. 2011. An Empirical Examination of Situational and Individual Determinants of Customer Expectations for Service Recovery, Korean Journal of Service Management. 12(3): 1-26.
  • Kang, Seongho, Sunmee Choi, Heungsoo Park and Jeong Woo. 2011. An Exploration of New product development (NPD) process performance as a Missing Link between Market Orientation and Organizational performance. Yonsei Business Review. 48(1): 1-32.
  • Lee, Jangwon, Daesik Hur and Sunmee Choi. 2011. A simulation study of restaurant table management systems for revenue maximization. Korean Production Management Research Journal. 22(2): 215 - 234.
  • Park, Jinkyung, Sunmee Choi. 2010. Implementation of TQM through the process of acquiring an internationally acknowledged quality certification: The case of Severance Hospital. Yonsei Business Review. 47(1): 93 – 117.
  • Park, Heungsoo, Sunmee Choi, Seongho Kang and Gaeeun Kwon. 2009. Success Strategy of Yuhan-Kimberly’s Huggies Magic Panty through Product Repositioning. Korean Journal of Marketing, 11(3): 185-203.
  • Choi, Sunmee, Anna Mattila, Heungsoo Park and Seongho Kang. 2009. The Effect of Cross-Channel Price Dis/parity on Ethicality Evaluations and Purchase Intent: The Moderating Role of Price Frame. Journal of Marketing Channels. 16(2): 131-147.
  • Choi, Donghyun, Taehyun Kim and Sunmee Choi. 2009. An investigation on the dynamic nature of service productivity: A hospital emergency room case. Korean Production Management Research Journal. 20(2): 3-29.
  • Choi, Sunmee and Anna Mattila. 2008. Perceived Fairness of Price Differences across Channels: The Moderating Role of Price Frame and Norm. Journal of Marketing Theory and Practice. 17(1): 39-49.
  • Choi, Sunmee and Sumin Shin. 2008. Consumer Product Company, PenCo’s Customer-Driven Redesign of National Logistics Network. Yonsei Business Review. 45(2): 235-262.
  • Heungsoo Park, Sunmee Choi, Kang, Seongho and Jeong Woo. 2008. The Antecedents of Successful Inter-Firm Cooperation. Korean Management Research Journal. 37(5): 1263-1285.
  • Choi, Sunmee, Taehyun Kim, Daesik Hur and Misook Yun. 2008. An Exploration of the Applicability of Differential Pricing to Repair Services. Korean Journal of Service Management. 9(3): 151-182.
  • Kang, Seongho, Sunmee Choi, Heungsoo Park and Jeong Woo. 2008. The Effect of Market Orientation on Firm’s Financial Performance: Focus on the Mediating Role of CRM Performance. Korean Journal of Consumer Studies. 19(3): 21-37.
  • Kim, Taehyun, Seongam Moon, Sunmee Choi and Donghyun Choi. 2008. Dynamics Approach to Duopoly Price Competition: Focused on B2B Context. Korean Logistics Studies. 16(1): 17-33.
  • Choi, Sunmee and Anna Mattila. 2008. Perceived controllability and service expectations: Influences on customer reactions following service failure. Journal of Business Research 61(1): 24-30.
  • Choi, Sunmee, Taehyun Kim, Jinhyun Park and Sooyeon Kim. 2007. On improving service quality SERVQUAL, HOQ, SPD. Korean Production Management Research Journal. 18(3): 135-161.
  • Mattila, Anna and Sunmee Choi. 2006. A Cross-cultural Comparison of Perceived Fairness and Satisfaction in the Context of Hotel Room Pricing. International Journal of Hospitality Management, 25(1): 136-153.
  • Choi, Sunmee. 2006. “Group Revenue Management: A Model for Evaluating Group Profitability,” Cornell Hospitality Quarterly, 47(3): 1-11.
  • Choi, Sunmee and Anna Mattila. 2006. “The Role of Disclosure in Variable Hotel Pricing: A Cross-Cultural Comparison of Customers’ Fairness Perceptions” Cornell Hospitality Quarterly, 47(1): 27-35.
  • Choi, Sunmee and Anna Mattila. 2005. “Impact of Information on Customer Fairness Perceptions of Hotel Revenue Management,” Cornell Hospitality Quarterly, 46(4): 444-451.
  • Mattila, Anna and Sunmee Choi. 2005. “The Impact of Hotel Pricing Policies on Perceived Fairness and Satisfaction with the Reservation Process,” Journal of Hospitality & Leisure Marketing, 13(1): 25-39.
  • Choi, Sunmee. 2005. “An Evaluation of a Contribution Enhancement Opportunity for Hotels,” Journal of Hospitality and Tourism Research, 29: 32-39.
  • Choi, Sunmee and Anna Mattila. 2004. “Hotel Revenue Management and Its Impact on Customer Fairness Perception,” Journal of Revenue and Pricing Management, 2(4): 303-314.
  • Choi, Sunmee and Sheryl E. Kimes. 2002. “Electronic Distribution Channels’ Effect on Hotel Revenue Management,” Cornell Hospitality Quarterly, 43(3): 23-31.
  • Kimes, Sheryl E., Richard B. Chase, Sunmee Choi, Philip Lee and Elizabeth N. Ngonzi. 1998.  “Restaurant Revenue Management: Applying Yield Management to the Restaurant Industry,” Cornell Hospitality Quarterly, 39(3): 32-39.
주요 학술활동 및 수상

BOOKS

  • Renaissance-Inspired Creative Management (르네상스 창조경영), 21st Century Books, July 2008.

BOOK CHAPTERS

  • Revenue Management. 2015. Edited by Su Mi Dahlgaard-Park. pp. 652-654. The SAGE Encyclopedia of Quality and the Service Economy, Sage Publications, Thousand Oaks, USA.
  • Revenue Management: A Practical Pricing Perspective. 2011. Edited by Ian Yeoman and Una McMahon-Beattie. Ch. 16. Practical Pricing and the Restaurant Industry: Application of Revenue Management Principles to Pricing Menus and Services, Palgrave Macmillan, England.

JOURNAL EDITORIAL BOARD MEMBERSHIP

  • Associate Editor, Services Sciences, INFORMS, USA
  • Editorial Board Member, Cornell Hospitality Quarterly, Sage Publications, USA
  • Editorial Board Member, Journal of Hospitality and Tourism Research, Sage Publications, USA
  • Editorial Board Member, Journal of Marketing Channels, Taylor & Francis, UK
  • Editorial Board Member, Journal of Marketing Theory and Practice, M.E. Sharpe, USA
  • Editorial Board Member, Journal of Hospitality and Tourism Technology, Emerald Group Publishing, UK
  • Editorial Board Member, European Journal of Marketing, Emerald Group Publishing, USA
  • Editorial Board Member, Korean Production Management Research Journal, Korea
  • Editorial Board Member, Journal of Global Scholars of Marketing Science, Korea

AWARDS

  • Best Teaching Award, VinUniversity, 2021
  • Best Teaching Award, Yonsei University, 2008, 2013, 2018
  • Best Teaching Award, School of Business, Yonsei University, 2005, 2007, 2009, 2013, 2015, 2016, 2018
  • Best paper award, Korea Service Management, 2023
  • Best paper award, Korean Production & Operations Management Conference, 2018
  • Article of the Year, Korean Production Management Research Journal, 2010
  • Best Paper Award, Korea Service Management Society and Korean Standards Association, 2008, 2010.
  • Article of the Year, Journal of Hospitality and Tourism Research, 2006
  • Highly commended paper of the year, Journal of Service Management, 2019
  • Who's Who Lifetime Achievement Award, 2019
  • Who's Who in the World, 2018
  • Who's Who in Science and Engineering, 2003
기타
  • 사외이사
  • SK케미칼, 2024 - 현재
  • 자문위원회
  • International Advisory Board, Nyenrode Business University, 네덜란드 암스테르담, 2023 - 현재