Marketing Data Analytics, Marketing Strategy, AI Business Model, Global Marketing, Digital Marketing
연구관심분야
Big Data Analytics
AI Application in Business
New Product Launch and Innovation
Digital Marketing
Multichannel Strategy, Global Branding Strategy
Dynamic Structural Models
주요 연구 논문 및 저서
SSCI/SCOPUS
Kim, Jeeyeon, Jeonghye Choi, Sue Ryung Chang, and Minakshi Trivedi (2024), "The Impact of Offline Store Presence on Digital Sales: The Moderating Role of Product Functionality," Journal of Retailing and Consumer Services, 78, 103754.
Kim, Rhino and Sue Ryung Chang (2023), "Winning Back Attendance: Effects of Winning Performance, Online Search, and the MLB Rule Changes for More Dynamic Games," Asia Marketing Journal, 25(3), 1-12. (corresponding author)
Yoon, Jae Yeon, Chaehyeon Lee, Jeonghye Choi, Sue Ryung Chang, and Jikyung Kim (2022), "The Effect of Social Media Apps on Shopping Apps," Journal of Business Research, 148, 23-32. (corresponding author)
Park, Hyun Young and Sue Ryung Chang (2022), “When and How Brands Affect Importance of Product Attributes in Consumer Decision Process,” European Journal of Marketing, 56(13), 1-25. (equal contribution)
Kim, Jikyung, Hang Dong, Jeonghye Choi, and Sue Ryung Chang (2022), “Sentiment Change and Negative Herding: Evidence from Microblogging and News,” Journal of Business Research, 142, 364-376.
Kim, Jeeyeon, Jui-Ting Liu, and Sue Ryung Chang (2022), "Trans-Parasocial Relation between Influencers and Viewers on Live Streaming Platforms: How Does It Affect Viewer Stickiness and Purchase Intention?" Asia Marketing Journal, 24(2), 39-50. (corresponding author)
Toker-Yildiz, Kamer, Minakshi Trivedi, Jeonghye Choi, and Sue Ryung Chang (2017), “Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior,” Journal of Marketing Research, 54(3), 364-380.
Erdem, Tülin and Sue Ryung Chang (2012), “A Cross-Category and Cross-Country Analysis of Umbrella Branding for National and Store Brands,” Journal of the Academy of Marketing Science, 40(1), 86-101.
KCI Journals
Lee, Hajeong and Sue Ryung Chang (2025), "The Relationship between Price Structure and Sales in Performing Arts: The Moderating Role of Poster Color Characteristics," Journal of the Korea Contents Association, 25(10), 407-417. (corresponding author)
공연 가격 구조와 매출의 관계: 공연 포스터 색상의 조절 효과 분석을 중심으로, 한국콘텐츠학회 논문지.
Jung, Nayoung, Chaehyeon Lee, Hajeong Lee, and Sue Ryung Chang (2025), "The Effect of Length of Stay on Place Satisfaction: The Moderating Role of Travel Motivation," Journal of Marketing Studies, 33(2), 49-65. (corresponding author)
고객 체류 시간이 방문지 만족도에 미치는 영향: 여행 동기에 따른 차이를 중심으로, 마케팅논집.
Lee, Hajeong, Sue Ryung Chang, and Chaehyeon Lee (2025), "The Impact of Mobile App Usage on Fitness Center Closure Rate: Focusing on Food Delivery and Financial Apps," Journal of CEO and Management Studies, 28(3), 1-21.
피트니스 센터 경영인의 폐업 결정에 주요 요인 연구: 배달앱, 금융앱 사용 정보를 중심으로, 전문경영인연구.
Lee, Seung Yeon, Chaehyeon Lee, and Sue Ryung Chang (2025), "The Impact of Co-Production Partnerships on Film Success: The Moderating Role of Participating Countries and Cultural Differences," Journal of the Korea Entertainment Industry Association,19(1), 1-12. (corresponding author)
공동 제작 파트너십이 영화 흥행에 미치는 영향: 제작 참여 국가 수와 국가 간 문화 차이를 중심으로, 한국엔터테인먼트학회 논문지.
Lee, Seung Yeon, Chaehyeon Lee, and Sue Ryung Chang (2024), "The Impact of Positive Emotional Valence in Webnovel Blurbs on Its Success," Journal of the Korea Contents Association, 24(3), 206-217. (corresponding author)
웹소설 작품 소개의 긍정적 감정이 웹소설 흥행에 미치는 영향, 한국콘텐츠학회논문지.
Hwang, Haewon, Sue Ryung Chang, and Chaehyeon Lee (2023), "The Effect of the Film Introduction-Conclusion Dissimilarity on its Success," Journal of the Korea Contents Association, 23(9), 396-406.
영화 도입부-결론부 비유사성이 영화 흥행에 미치는 영향, 한국콘텐츠학회논문지.
Jung, Nayoung and Sue Ryung Chang (2023), "The Effect of New Product Uniqueness and Presence of Surrounding Anthropomorphic Products on Purchase Intention," Journal of the Korea Contents Association, 23(9), 353-363. (corresponding author)
신제품 독특성 및 주변 제품의 의인화가 신제품 구매 의사에 미치는 영향, 한국콘텐츠학회논문지.
Han, Suhyeon, Nayoung Jung, and Sue Ryung Chang (2022), "The Effects of Transitioning Paid to Free Service on Consumer Behavior: Findings from Mobile Log Data," Journal of The Korean Operations Research and Management Science Society, 47(3), 1-16. (corresponding author)
무료 전환이 소비자 행동에 미치는 영향: 모바일 로그 데이터를 중심으로, 한국경영과학회지.
Li, Yiling, Boram Do, Sue Ryung Chang, and Jeonghye Choi (2022), "The Targeting Effects of Food Advertisements on the Video Platform: Comparing PC and Mobile Devices," Journal of Channel and Retailing, 27(1), 59-79.
동영상 플랫폼상의 식품 광고 타겟팅의 효과: PC와 모바일 비교를 중심으로, 유통연구.
Han, Suhyeon, Junghwa Jang, Jeonghye Choi, and Sue Ryung Chang (2021), "The Relationship between Social Media and Consumer Purchase Decision: Findings from Seoul Sharing Bike," Knowledge Management Journal, 22(4),135-155. (corresponding author)
소셜미디어와 소비자 구매 결정과의 관계: 서울 공유 자전거에 대한 시계열 분석을 중심으로, 지식경영연구.
