Ph.D., Marketing, Columbia School of Business, Columbia University
M. Phil., Marketing,Columbia School of Business, Columbia University
B.A., Psychology (Concentration in Business Management), Columbia College, Columbia University
연구관심분야
Digital Media
Consumer Technology
Virtual/Augmented Reality
Social Media
Combatting Fake News
Social Influence
주요 연구 논문 및 저서
Jun, Youjung, Rachel Meng, and Gita V. Johar (2017), “Perceived social presence reduces fact-checking,”Proceedings of the National Academy of Sciences,114(23), 5976 – 5981.
Meng, Rachel, Youjung Jun and Gita V. Johar, “Being in a Group Makes us Less Likely to Fact Check,” Harvard Business Review, August 2017.
Jun, Youjung, and Gita V. Johar (2020), “Social Marginalization Motivates Indiscriminate Sharing of COVID-19 News on Social Media,”Journal of the Association for Consumer Research,doi:https://doi.org/10.1086/711932.
Higgins, E. Tory, Emily Nakkawita, Maya Rossignac-Milon, Federica Pinelli, and Youjung Jun (2020), “Making the Right Decision: Intensifying the Worth of a Chosen Option,”Journal of Consumer Psychology,30, 712 – 732.
