Conformity or Differentiation? How Consumers Respond to the (In)consistency Between Product Ratings and Review Sentiments in the United States and China
- 분야 마케팅
- 키워드 #Consumer Reviews #User-Generated Content #Cross-Cultural Study #Information Consistency #Sentiment Analysis
저자
Ning Fu, Qi Wang and Chang Hee Park
학술지명
Production and Operations Management
게재년월
2026년 5월
구분
UTD24
권/호
35권 5호
원문링크