연세대학교 경영전문대학원

교수진

교수진
  • 김동훈 교수
  • 전공   마케팅
    Ph.D. Columbia University
  • 연구실   경영관 610
  • 연락처   02-2123-2526
  • 이메일   dhkim@yonsei.ac.kr

학력

1989 박사 Columbia University
1985 석사 Columbia University, 경영학
1983 학사 연세대학교, 경영학

주요경력

교수, 연세대학교, 2002-현재
부교수, 연세대학교, 1997-2001
조교수, 연세대학교, 1994-1997
조교수, 미국 State University of New York at Buffalo, 1989-1994

강의관심분야

마케팅
마케팅전략
판매촉진관리
계량마케팅

연구관심분야

계량마케팅
소비자 선택행동
브랜드 자산

주요 연구 논문 및 저서

"The effects of likability of Korean celebrities, dramas, and music on preferences for Korean restaurants: A mediating effect of a country image of Korea," INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, v46, 2015. 4, 200p ~ 212p.

"Effects of the Fit between Psychological Distance and Emotion for Online Word-of-Mouth," Journal of Korean Marketing Association, v29, 2014. 8, 45p ~ 67p.

“Determinants of visual forms used in print advertising A cross-cultural comparison,” International Journal of Advertising, v28(1), 2009.1, pp.13-47.

“Do VIP Programs Always Work Well? The Moderating Role of Loyalty,” Psychology & Marketing, v26(7), 2009.7, pp.590-609.

“Korean Air: Bringing Art and Culture to the World,” Korean Marketing Journal, v11(3), 2009.10, pp.167-184.

“Analysing Foreign Consumers' Perceived Brand Image of Korean food,” Korean Journal Food Cookery Science, v25(6), 2009.12, pp.655-662.

“New Product Development and Launching Strategy for a Flatscreen TV,” The Korean Venture Management Review, v11(1), 2008.2, pp.121-144.

“LIG Corporate Image Re-establishment through New Corporate Image Strategy,” Korean Marketing Journal, v10(3), 2008.10. pp.103-125.

Park, H., Donghoon Kim, and D. Lee. 2007. World First Alkaline Soju: Market Segmentation Through Well-being Soju. Korean Marketing Journal, 9(3): 209-232.

Kim, Donghoon and H. Lee. 2007. Adopting the Concept of Reference Discount in Modeling the Impact of Price Discount on Brand Choice. Journal of Consumer Studies, 18 (2): 23-40.

Kim, Donghoon and S. Lee. 2007. Modeling the Impact of Feature Advertising on Sales to Derive the Optimal Advertising Interval. Journal of Korean Marketing Association, 22 (1): 59-80.

Kim, Donghoon. 2007. Progress of Management Education in Korea. Journal of Management and Entrepreneurship, 1(2): 3-12.

Kim, Donghoon and E. Seo. 2006. Implementing Ethical Business Practices: The Case of Aju Group. Journal of Consumption Culture 9 (4): 241-260.

Kim, Jaeil, Donghoon Kim, and Jinkyo Kim. 2005. Korean Airlines’ Internet Marketing Strategy. Korean Marketing Journal, 7 (3): 143-159.

Kim, Donghoon and H. Kim. 2004. The Comparison of Online and Offline Purchases: A Transaction Cost Perspective. Journal of Distribution Research, 9(1): 25-45.

Park, Munkyung, I. Yang, Donghoon Kim, S. Shin, and H. Lee. 2003. Measuring Service Quality Perception of University Faculty Members and Staffs Toward Faculty Foodservice Based on Lifestyle Segmentation. Korean Journal of Community Nutrition, 8(4): 556-565.

Park, H. and Donghoon Kim. 2003. New Product Launch Strategy in Response to Changing Market Environment: The Case of Allianz Life Insurance. Yonsei Business Review, 39(2): 181-204.

주요 학술활동 및 수상

경영대학장/경영전문대학원장, 연세대학교, 2015-현재
국제처장, 연세대학교, 2010-2012
편집위원장, 마케팅연구, 2010-2011
편집위원, International Journal of Research in Marketing, 2008-현재
대외협력처장, 연세대학교, 2008-2010
원장, 리더쉽개발원, 2007-2008
부원장, 연세경영전문대학원, 2005-2007
부회장, 한국설문조사연구협회, 2005-2006
편집위원, Journal of Consumer Studies, 2004-2006
편집위원, Journal of Distribution Research, 2002-2005

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