연세대학교 경영전문대학원

교수진

교수진
  • 박창희
    부교수
  • 전공   마케팅
    Ph.D. Cornell University
  • 연구실   경영관 543
  • 연락처   02-2123-6576
  • 이메일   cpark@yonsei.ac.kr

학력

박사, Marketing, Johnson Graduate School of Management, Cornell University
석사, Management Science and Engineering, Stanford University
학사, Industrial Engineering, KAIST

주요경력

부교수, 연세대학교 경영대학
부교수, 성균관대학교 경영대학
조교수, 부교수(with tenure), School of Management, State University of New York at Binghamton

강의관심분야

데이터 기반 마케팅 의사결정, 마케팅 전략, 영업/마케팅팀을 위한 데이터 분석과 활용

연구관심분야

Probability Models, Customer Analytics, Digital Marketing, Retailing, Marketing-Operations Interface, Marketing-Finance Interface

주요 연구 논문 및 저서

Park, Chang Hee and Tae Jung Yoon (2022), "The Dark Side of Up-Selling Promotions: Evidence from an Analysis of Cross-brand Purchase Behavior," Journal of Retailing, 98 (4), 647‒666.

Agarwal, Manoj K., Zecong Ma, Chang Hee Park, and Yilong Zheng (2022), "The Impact of a Manufacturer’s Financial Liquidity on its Market Strategies and Pricing and Promotion Decisions in Retail Grocery Markets," Journal of Business Research, 142, 844‒857.

Park, Chang Hee, Young-Hoon Park, and David A. Schweidel (2018), "The Effects of Mobile Promotions on Customer Purchase Dynamics," International Journal of Research in Marketing, 35(3), 453‒470.

Jaiswal, Anand K., Rakesh Niraj, Chang Hee Park, and Manoj K. Agarwal (2018), "The Effect of Relationship and Transactional Characteristics on Customer Retention in Emerging Online Markets," Journal of Business Research, 92, 25‒35.

Park, Chang Hee and Manoj K. Agarwal (2018), "The Order Effect of Advertisers on Consumer Search Behavior in Sponsored Search Markets," Journal of Business Research, 84, 24‒33.

Park, Chang Hee (2017), "Online Purchase Paths and Conversion Dynamics across Multiple Websites," Journal of Retailing, 93(3), 253‒265.

Park, Chang Hee and Young-Hoon Park (2016), "Investigating Purchase Conversion by Uncovering Online Visit Patterns," Marketing Science, 35(6), 894‒914.

Park, Chang Hee, Young-Hoon Park, and David A. Schweidel (2014), "A Multi-category Customer Base Analysis," International Journal of Research in Marketing, 31(3), 266‒279.

Park, Young-Hoon, Chang Hee Park, and Pulak Ghosh (2011), "Modelling Member Behaviour in Online User-Generated Content Sites: A Semiparametric Bayesian Approach," Journal of the Royal Statistical Society: Series A, 174(4), 1051‒1069.

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