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  • Àü°ø   Information Systems (IS)
    Ph.D. University of Southern California
  • ¿¬±¸½Ç   °æ¿µ°ü 623
  • ¿¬¶ôó   02-2123-5480
  • À̸ÞÀÏ   il.im@yonsei.ac.kr
  • ȨÆäÀÌÁö   

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2001 ¹Ú»ç University of Southern California
1990 ¼®»ç ¼­¿ï´ëÇб³, °æ¿µÇÐ
1988 ÇÐ»ç ¼­¿ï´ëÇб³, °æ¿µÇÐ

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2020 – ÇöÀç, ¿¬¼¼´ëÇб³ °æ¿µ´ëÇÐ BK ´ÜÀå
2019 – ÇöÀç, Çѱ¹°úÇбâ¼úÇѸ²¿ø Á¤È¸¿ø
2005 - ÇöÀç, ¿¬¼¼´ëÇб³ °æ¿µÇаú ±³¼ö (±³¼ö)
2000 - 2004, Ú¸, New Jersey Institute of Technology ´ëÇб³, Information Systems Department Á¶±³¼ö
2002 - 2004, Ú¸, Rutgers ´ëÇб³, Graduate School of Management, Á¶±³¼ö(°âÀÓ - Joint appointment)

°­ÀÇ°ü½ÉºÐ¾ß

Management information systems
Machine learning
Platform business
Personalization and recommender systems

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Personalization technologies
Recommender systems
Social network service (SNS) and its impacts
Technology adoption and use

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1. ³í¹®

Janine Anne T., ¹ÚÀçö, ÀÓÀÏ, “Where and How to Advertise? An Empirical Study on Mobile Ad Attitude and Response Based on Contextual Factors,” Asia Pacific Journal of Information Systems, 34(2), 2024 June, pp.518-540.

±è±âÇö, ÀÓÀÏ, ÀÌÁ¤ÈÆ, “ºí·ÏüÀÎ ±â¹Ý À¯´Ï¹ö¼³(Universal) ·Î¿­Æ¼ Ç÷§ÆûÀÌ »ç¿ëÀÚ Áö°¢(ŵµ)°ú Çൿ¿¡ ¹ÌÄ¡´Â ¿µÇâ – Ç×°ø»ç¿Í °í°´ Áß½ÉÀ¸·Î ³íÀÇ,” Çѱ¹Ç×°ø°æ¿µÇÐȸÁö, 22(2), 2024³â 4¿ù, pp.109-124.

ÀÌÁ¤¿ø, ÀÓÀÏ, “´ëÈ­Çü ¿¡ÀÌÀüÆ® ÀνĿÀ·ù ¹× ½ÅÁ¶¾î ŽÁö¸¦ À§ÇÑ ¾Ë°í¸®Áò °³¹ß: ÇÑ±Û À½Àý ºÐ¸® ±â¹ÝÀÇ ´Ü¾î À¯»çµµ È°¿ë,” Áö´ÉÁ¤º¸¿¬±¸, 29(3), Sep. 2023, pp.267-286

Hong, J., Im, I., and Park, S., “It’s all about timing: Captive targeting through mobile ads,” Journal of Advertising, 53(2), 2024 March, pp.242-261.

Son, Y., Oh, W., and Im, I., “The voice of commerce: How smart speakers reshape digital content consumption and preference,” MIS Quarterly, June 2023 (47:2), pp.857-874.

Kim, J. and Im, I., “Anthropomorphic response: Understanding interactions between humans and artificial intelligence agents,” Computers in Human Behavior, (139) Feb. 2023.

Han, S.; Han, J.K.; Im, I., Jung, S.I., Lee, J.W., “Mapping consumer's cross-device usage for online search: Mobile- vs. PC-based search in the purchase decision process,” Journal of Business Research, (142), March 2022, pp.387-399.

±èÁÖÈñ, ÀÓÀÏ, “ÀΰøÁö´É(AI) ÀÇÀÎÈ­ ¿µÇâ ¿äÀο¡ ´ëÇÑ ¿¬±¸: Á¤º¸½Ã½ºÅÛ ÀÇÀÎÈ­¿¡ °üÇÑ ¼±Çà ¿¬±¸ ºÐ¼®,” ¿¬¼¼°æ¿µ¿¬±¸, (58), 2021³â 10¿ù, pp.155-183.

±èÁØÈ£, ÀÓÀÏ, ±èÅ¿µ, “°­Á¶µÈ ¸®ºä ³ëÃâ ¹æ½Ä¿¡ µû¸¥ ¼ÒºñÀÚ Çൿ ¿¬±¸:¸®ºäÀÇ À¯¿ë¼º°ú ȸÀÇ°¨À» Áß½ÉÀ¸·Î,” Information Systems Review, (23), 2021³â 8¿ù, pp.25-50.

Quan, Yongfu, ÃÖÁø¼±, ÀÓÀÏ, “The Economics of Para-social Interactions During Live Streaming Broadcasts: A Study of Wanghongs,” Asia Pacific Journal of Information Systems, (30:1), March 2020, pp.143-165.

Il Im, Brian K. Dunn, Dong-Il Lee, Dennis F. Galletta, and Seok-Oh Jeong, “Predicting the intent of sponsored search users: An exploratory user session-level analysis,” Decision Support Systems, 121, June 2019, pp.25-36.

Rabeya Sultana, Il Im, and Kun Shin Im, “Do IT freelancers increase their entrepreneurial behavior and performance by using IT self-efficacy and social capital? Evidence from Bangladesh,” Information & Management, 56, September 2019, pp. 1-13.

Joo Y. Park, Il Im, and Chang Soo Sung, “Is social networking a waste of time? The impact of social network and knowledge characteristics on job performance,” Knowledge Management Research & Practice, 15(4), November, 2017, pp.560-571.

Joo Y. Park, Chang Soo Sung, and Il Im, “Does social media use influence entrepreneurial opportunity? A review of its moderating role,” Sustainability, 9(9), 2017, pp.1-16.

Myung Soo Kang, Il Im, and Seongtae Hong, “Testing robustness of UTAUT model: An invariance analysis,” Journal of Global Information Management, 25(3), September 2017, pp.81-97.

Kyungsub Stephen Choi, Il Im, and Gert Jan Hofstede, “A cross-cultural comparative analysis of small gropu collaboration using mobile twitter,” Computers in Human Behavior, 65, 2016, pp.308-318.

Il Im, Jongkun Jun, Wonseok Oh, and Seok-Oh Jeong, “Deal-seeking versus brand-seeking: Search behaviors and purchase propensities in sponsored search platforms,” MIS Quarterly, 40(1), 2016, pp.187-203.

Choi, Kyungsub and Im, Il, “Comparative analysis of the use of mobile microblogging and non-mobile online message board use for group collaboration,” International Journal of Electronic Commerce, 19(4), 2015, pp.112-135.

Ki-Chan Kim and Il Im, “Issues of Cyber Supply Chain Security in Korea,” Technovation, 34(7), July 2014, pp.387-388.

Mojgan Mohtashami, Cheickna Sylla, Il Im, and Fadi P. Deek, “A study of information processing effectiveness in inter-organizational collaboration in software development,” International Journal of Information Technology and Management, 10(2-4), 2011, pp.124-150.

Mojgan Mohtashami, Il Im, and Fadi P. Deek, “Critical factors in collaborative software development in supply chain management,” International Journal of Information Technology and Management, 10(2-4), 2011, pp.233-246.

Im, I., Hong, S., and Kang, M., "An international comparison of technology adoption: Testing the UTAUT model," Information & Management, 48(1), 2011, pp.1-8.

Choi, K. Steve, Fadi P. Deek, and Il Im, "Pair dynamics in team collaboration,“ Computers in Human Behavior, 25(4), 2009, pp.844-852.

Choi, K. Steve, Fadi P. Deek, and Il Im, "Exploring the Underlying Aspects of Pair Programming: The Impact of Personality," Information and Software Technology, 50, October 2008, pp. 1114-1126.

Im, Il, Yongbeom Kim, and Hyo-Joo Han, "The Effects of Perceived Risk, Technology Type, and Experience on User's Acceptance of Technologies," Information & Management, 45, Jan. 2008, pp.1-9.

Im, Il and Alexander Hars, "Does a One-Size Recommendation System Fit All?: The Effectiveness of Collaborative Filtering Technology Across Different Domains, User Groups, and Search Modes," ACM Transactions on Information Systems, 26(1), Nov. 7, 2007.

Lee, Zoonky, Il Im, and Sang Jun Lee, "The effect of buyer feedback scores on Internet auction prices," Journal of Organizational Computing and Electronic Commerce, 13(1), 2006, pp. 51-64.


2. Àú¼­

ÀÓÀÏ, PythonÀ» ÀÌ¿ëÇÑ °³ÀÎÈ­ Ãßõ½Ã½ºÅÛ (°³Á¤ÆÇ), û¶÷, 2022, ISBN 978-8959728817

ÀÓÀÏ, À̹«¿ø, µðÁöÅÐ ¸®´õ½Ê, Ŭ¶ó¿ìµå³ªÀÎ, 2024, ISBN 979-11-91334-40-1

ÀÓÀÏ, PythonÀ» ÀÌ¿ëÇÑ °³ÀÎÈ­ Ãßõ½Ã½ºÅÛ, û¶÷, 2020, ISBN 978-8959727667

Ki-chan Kim, Chang-seong Song, Il Im, "Platform Strategy: A New Paradigm for a Changing World," World Scientific Publication, 2020, ISBN 978-9813277458

±è±âÂù, ¹èÁ¾ÅÂ, ÀÓÀÏ, ¼º¸í±â, ÀÓº´ÈÆ, ¹Ú¶õ, ±èº´±¸, ±èÈñÅÂ, "ÀÌÅä·Ï ½Å³ª´Â Çõ½ÅÀ̶ó´Ï: ²Äºü´Ï¾Æ°¡ ±â¾÷ÀÌ´Ù," ´õ¸ÞÀÌÄ¿, 2019, ISBN 979-11-87809-29-6

ÀÓÀÏ, °æ¿µÀÚ°¡ ¾Ë¾Æ¾ß ÇÒ 4Â÷»ê¾÷Çõ¸í ±â¾÷Àü·«, ´õ¸ÞÀÌÄ¿, 2017, ISBN 979-11-87809-15-9

ÀÓÀÏ, 4Â÷»ê¾÷Çõ¸í ÀλçÀÌÆ®, ´õ¸ÞÀÌÄ¿, 2016, ISBN 979-11-95594-97-9

ÀÓÀÏ, RÀ» ÀÌ¿ëÇÑ Ãßõ½Ã½ºÅÛ, Ä«¿À½ººÏ, 2015, ISBN 978-89-98338-77-0

±è±âÂù, ¼Ûâ¼®, ÀÓÀÏ, Ç÷§ÆûÀÇ ´«À¸·Î ¼¼»óÀ» º¸¶ó, ¼º¾ÈºÏ½º, 2015, ISBN 978-89-315-7839-3

À̵¿ÀÏ, ±èÇüÁØ, ¹Úö, ¼Õâ¼ö, ÀÓÀÏ, ¿Â¶óÀÎ À¯ÅëÀÌ ÁøÈ­ÇÑ´Ù, »ï¼º°æÁ¦¿¬±¸¼Ò, 2006

ÀÌÁرâ, ÀÓÀÏ, À¥ 2.0 ºñÁî´Ï½º Àü·«, ½Ã±×¸¶ÀλçÀÌÆ®ÄÄ, 2006

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¿ì¼ö°­ÀÇ ±³¼ö»ó, ¿¬¼¼´ëÇб³ °æ¿µ´ëÇÐ, 2020

¿ì¼ö¿¬±¸¾÷Àû»ó, ¿¬¼¼´ëÇб³, 2019

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