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  • Àü°ø   ¸¶ÄÉÆÃ
    Ph.D. University of Pennsylvania
  • ¿¬±¸½Ç   °æ¿µ°ü 516
  • ¿¬¶ôó   02-2123-2531
  • À̸ÞÀÏ   jaelee@yonsei.ac.kr

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¡á Publications in International Peer Reviewed Journals

Lee, Jae Young, Kang Jun Choi and So Yean Kwack (2023), "Effects of Online Shopping Channel and Price Discount on Near-Expiry Food Sales", International Journal of Market Research, 65(6) 726–744.

Pyo, Tae-Hyung, Chanchal Tamrakar, Jae Young Lee and Yun Seob Choi (2023) "Is Social Capital Always “Capital”?: Measuring and Leveraging Social Capital in Online User Communities for In-Group Diffusion", Journal of Business Research, 158, 113690.

Pyo, Tae Hyung, Jae Young Lee and Hee Mok Park (2022). “The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good”, Journal of Marketing Research, 59(6) 1161-1178.

Choi, Kang Jun, He Michael Jia, Jae Young Lee, B. Kyu Kim, and Keunwoo Kim (2022). “Hedonic Myopia: Emphasizing Hedonic Benefits of Non-Perishable Food Makes Consumers Insensitive to Expiration Dates in Food Purchase”, Journal of Business Research, 138, 193-202.

Hyeong, Ji Hyeon., Kang Jun Choi, Jae Young Lee and Tae Hyung Pyo (2020). “For Whom Does a Game Update? Players' Status-Contingent Gameplay on Online Games before and after an Update”. Decision Support Systems, 139, 113423.

Balsam, Steven, So Yean Kwack and Jae Young Lee (2017), “Network Connections, CEO Compensation and Involuntary Turnover: The Impact of a Friend of a Friend”, Journal of Corporate Finance, 45 220-224.

Iyengar, Raghuram, Christophe Van den Bulte and Jae Young Lee (2015), “Social Contagion in New Product Trial and Repeat”, Marketing Science, 34 (3) 408-429. Finalist for John D. C. Little Award.

Lee, Jae Young and David Bell (2013) “Neighborhood Social Capital and Social Learning for Experience Attributes of Products”, Marketing Science, 32 (6) 960-976.


¡á Publications in Korean Peer Reviewed Journals

À̼ÛÇÏ, ¼Õ¿µÇý, ÀÌÀ翵, Á¤¼ö¹Ì (2023) "Echo È¿°ú¿Í ¸Þ½ÃÁö À¯ÇüÀÌ Á¦Ç° ŵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ: ÇØ¼®¼öÁØÀÌ·ÐÀ» Áß½ÉÀ¸·Î", Çѱ¸ÄÜÅÙÃ÷ÇÐȸ³í¹®Áö, 23(8) 167-178.

ÃÖÀ±¼·, ȲÁöÇö, ÀÌÀ翵 (2023) "ÀÇÀÎÈ­°¡ Áß°í Á¦Ç° Æò°¡¿¡ ¹ÌÄ¡´Â È¿°ú: ÆÇ¸ÅÀÚ ÆòÆÇ°ú Á¦Ç° ±â´É Á߿䵵 ÀνÄÀÇ Á¶ÀýµÈ ¸Å°³ È¿°ú", ¸¶ÄÉÆÃ³íÁý, 31(2), 35-53.

ȲÁöÇö, Ç¥ÅÂÇü, ÀÌÀ翵 (2022) "P2P ÅõÀÚ ÀÇ»ç°áÁ¤¿¡ ´ëÇÑ ¿¬±¸: ÅõÀÚ ¿©ºÎ¿Í ÅõÀÚ ÀÌÀÚÀ²À» Áß½ÉÀ¸·Î", Àü¹®°æ¿µÀבּ¸, 25(4), 321-340.

¹ÚÁÖ¿µ, ÀÌÀ翵 (2022) "¿Â¶óÀÎ Ä¿¹Â´ÏƼ¿¡¼­ Çãºê°¡ ½ÅÁ¦Ç° È®»ê¿¡ ¹ÌÄ¡´Â ¿µÇâ : Áý´Ü ³» ¼±È£ÀÇ ÆíÇ⼺¿¡ ÀÇÇÑ Á¶Àý È¿°ú¸¦ Áß½ÉÀ¸·Î", Àü¹®°æ¿µÀבּ¸, 25(4), 215-237.

±è¼ö¿¬, ÃÖÀ±¼·, ÀÌÀ翵 (2022) "ÈÄ¿øÇü Å©¶ó¿ìµå ÆÝµù¿¡¼­ ¸ñÇ¥ ´Þ¼º·üÀÌ Ãß°¡ ÈÄ¿ø¿¡ ¹ÌÄ¡´Â ¿µÇâ: À±¸®Àû ¼Òºñ¿¡ µû¸¥ Â÷À̸¦ Áß½ÉÀ¸·Î", ¼ÒºñÀÚÇבּ¸, 33(4), 51-67.

ÃÖ°­ÁØ, ÀåÆ÷¾ß, ÀÌÀ翵 (2022) "»çȸ ºÒ¾ÈÁ¤¼º¿¡ µû¶ó ½ºÆ÷ÀÏ·¯°¡ ÄÜÅÙÃ÷ ±¸¸Å¿¡ ¹ÌÄ¡´Â »ó¹ÝµÈ È¿°ú: Äڷγª19 ÆÒµ¥¹ÍÀ» Áß½ÉÀ¸·Î", ¸¶ÄÉÆÃ¿¬±¸, 37(2), 1-19.

ÃÖ°­ÁØ, ÁÖ¼³¿µ, ÀÌÀ翵 (2022) "±¤°í Á¦Ç°ÀÇ Á¿ì Áö½Ã¹æÇâ°ú È¿À²Àû ¸Þ½ÃÁö °ü¸®", ¸¶ÄÉÆÃ¿¬±¸, 37(1), 87-106.

ÃÖÀ±¼·, ÀÌÁØÇõ, ÀÌÀ翵 (2022) "°¡°Ý ÇÁ·Î¸ð¼ÇÀÌ °ÔÀÓ ½ÃÀå¿¡ ¹ÌÄ¡´Â Àå±â ¿µÇ⠺м®: Åäºø ¸ðÇüÀÌ °áÇÕµÈ ÆÐ³Î º¤ÅÍÀÚ±âȸ±Í ¸ðÇü(TAPVAR)À» Áß½ÉÀ¸·Î", ¸¶ÄÉÆÃ¿¬±¸, 37(1), 41-63.

ÃÖ°­ÁØ, ȲÁöÇö, ÀÌÀ翵 (2021). "¼ÒºñÀÚµéÀÇ °ÔÀÓ À̿뿡 °¡°ÝÇÒÀÎÀÌ ¹ÌÄ¡´Â ¿µÇâ; ½Ì±Û°ÔÀÓ°ú ¸ÖƼ°ÔÀÓ ºñ±³", Çѱ¹ÄÜÅÙÃ÷ÇÐȸ³í¹®Áö, 21(6), 561-571.

ȲÁöÇö, ÃÖ°­ÁØ, ÀÌÀ翵 (2021). "P2P ´ëÃâ ÇÁ·ÎÁ§Æ® ¼º°øÀ» À§ÇÑ ¸¶ÄÉÆÃ Àü·«: ½Å¿ëµµ¿¡ µû¸¥ ÃÖ´ë ÀÌÀÚÀ²ÀÇ ¼³Á¤À» Áß½ÉÀ¸·Î", ¸¶ÄÉÆÃ¿¬±¸, 36(2), 107-125.

ÃÖ°­ÁØ, ±è¼øÆò, ÀÌÀ翵, Ç¥ÅÂÇü (2020) "³×Æ®¿öÅ© Çãºê¸¦ ÀÌ¿ëÇÑ ¹ÙÀÌ·² ¸¶ÄÉÆÃ ½Ãµù Àü·«: ³×Æ®¿öÅ© ¹Ðµµ°¡ ¹ÌÄ¡´Â Á¶Àý È¿°ú Áß½ÉÀ¸·Î", ¼ÒºñÀÚÇבּ¸, 31(5), 231-247.

ȲÁöÇö, ÀÌ¿¬À§, ÀÌÀ翵 (2020) " Á¦Ç° ÀÚÀ²¼º¿¡ µû¸¥ Á¦Ç°ÀÇ °ø°£Àû Áö½Ã ¹æÇâÀÌ »óǰ Æò°¡¿¡ ¹ÌÄ¡´Â ¿µÇâ", ¼ÒºñÀÚÇבּ¸, 31(5), 145-162.

ȲÁöÇö, ¿øÇÔ, ÀÌÀ翵 (2020) " ½Å±Ô°í°´ È®º¸ ¹× ±âÁ¸°í°´ À¯Áö¿¡ µû¸¥ ¿Â¶óÀÎ ¸ÖƼºê·£µå¼¥ÀÇ Á¦Ç° ¹Í½º ¹× SNS Ä¿¹Â´ÏÄÉÀÌ¼Ç Àü·«", ¸¶ÄÉÆÃ¿¬±¸, 35(2), 21-38.

ȲÁöÇö, ÃÖ°­ÁØ, ÀÌÀ翵, ¼­½Â¹ü (2019) " ÈÄ¿øÇü Å©¶ó¿ìµå ÆÝµù¿¡¼­ÀÇ ¸ñÇ¥ ±¸¹è È¿°ú; ÇÁ·ÎÁ§Æ® Ä«Å×°í¸® º° Â÷À̸¦ Áß½ÉÀ¸·Î", Áö½Ä°æ¿µ¿¬±¸, 30(3), 173-193.

±è¹Î¼º, ÃÖ°­ÁØ, ÀÌÀ翵, ±è°Ç¿ì (2019) " Á¦Ç° ¿ø»êÁö°¡ À¯Åë±âÇÑ ¹Î°¨µµ¿¡ ¹ÌÄ¡´Â ¿µÇâ: ¿Â¶óÀΠŸÀÓ Ä¿¸Ó½º ÆÇ¸Å·®À» Áß½ÉÀ¸·Î", ¼ÒºñÀÚÇבּ¸, 30(2), 1-19.

Chen, Lian, Kang Jun Choi, and Jae Young Lee (2019) "The Effect of Rating Dispersion on Purchase of Expereince Goods based on the Korean Movie Box Office Data", Asia Marketing Journal 21(1), 1-21.

ÃÖ°­ÁØ, À̶õÈ­, ÀÌÀ翵 (2019) " ´Ù¸¥ ¼ÒºñÀÚµéÀÇ ±¸¸Å°áÁ¤À¯º¸°¡ Á¦Ç°±ºº° ±¸¸ÅÀÇ»ç°áÁ¤¿¡ ¹ÌÄ¡´Â ¿µÇâ", À¯Å뿬±¸, 24(1), 25-49.

À¯Àç¿ø, ÇüÁöÇö, ÀÌÀ翵 (2018) " ´Ù¿î·Îµå/½ºÆ®¸®¹ÖÀÌ ¼±È£µÇ´Â µðÁöÅÐ À½¿ø Ư¼º¿¡ ´ëÇÑ °íÂû", ¸¶ÄÉÆÃ¿¬±¸, 33(1), 1-21.

ÀÌ·ùÇÔ, °í¼­Áø, ÀÌÀ翵 (2018) " ¿µ»ó ¸ôÀÔµµ¿¡ µû¸¥ Áß°£±¤°í ¹èÄ¡°¡ ¼ÒºñÀÚ Çൿ¿¡ ¹ÌÄ¡´Â ¿µÇâ: Â¥Áõ Á¤¼­ÀÇ ¿ªÇÒÀ» Áß½ÉÀ¸·Î", Çѱ¹ÄÜÅÙÃ÷ÇÐȸ³í¹®Áö, 18(1), 185-195.

À帮, ÃÖ°­ÁØ, ÀÌÀ翵 (2017) " ¿Â¶óÀÎ ±¸Àü·® ¹× ÆòÁ¡°ú ½Ã±âº° ¿µÈ­ ÈïÇà°úÀÇ °ü°è", Áö½Ä°æ¿µ¿¬±¸, 18(2), 65-83.

°í¼­Áø, ÀÌÀ翵 (2016) " SNS ³×Æ®¿öÅ© Ư¼ºÀÌ ¼ÒºñÀÚÀÇ °¨Á¤ ¹ÝÀÀ ¹× ¼Òºñ Çൿ¿¡ ¹ÌÄ¡´Â ¿µÇâ", ¼Òºñ¹®È­¿¬±¸, 19(4), 135-155.

ÀÌÀ翵, °íÇý¹Î (2015) "¿Â¶óÀÎ ÃßõÁ¤º¸¿Í ¼±È£ À¯»ç¼ºÀÇ ¿ªÇÒ: 2´Ü°è ±¸¸Å ÀÇ»ç °áÁ¤ ¸ðµ¨À» Áß½ÉÀ¸·Î", Áö½Ä°æ¿µ¿¬±¸, 16(3), 149-169.

ÁÖ¿ä ÇмúȰµ¿ ¹× ¼ö»ó

ÀÌ»ç, Çѱ¹¸¶ÄÉÆÃÇÐȸ (2015-)
ÀÌ»ç, Çѱ¹¸¶ÄÉÆÃ°úÇÐȸ (2023-)
Çѱ¹¿¬±¸Àç´Ü ½ÅÁø¿¬±¸ÀÚÁö¿ø ¿¬±¸ºñ ¼±Á¤ (2016, 2017, 2018, 2019, 2021, 2022, 2023)

±âŸ

Finalist for John D.C. Little Award, INFORMS (2015)
¿ì¼ö °­ÀÇ ±³¼ö»ó, ¿¬¼¼´ëÇб³ °æ¿µ´ëÇÐ (2014, 2017, 2018, 2022)
¿ì¼ö °­ÀÇ ±³¼ö»ó, ¿¬¼¼´ëÇб³ (2017, 2022)

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