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    Ph.D. University of Pennsylvania
  • ¿¬±¸½Ç   °æ¿µ°ü 537
  • ¿¬¶ôó   02-2123-6575
  • À̸ÞÀÏ   jeonghye@yonsei.ac.kr

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Ph.D., Wharton School, University of Pennsylvania
M.S., B.S., KAIST

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¿¬¼¼´ëÇб³ °æ¿µ´ëÇÐ ºÎ±³¼ö (2015.09-ÇöÀç)
¿¬¼¼´ëÇб³ °æ¿µ´ëÇÐ Á¶±³¼ö (2010.09-2015.08)
¿¬¼¼´ëÇб³ °æ¿µ´ëÇÐ ¿¬±¸¾÷Àû±³¼ö (2014-2019)
KAIST »ê¾÷°øÇаú ¹æ¹®±³¼ö (2016.09–2017.08)

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Digital Marketing, MarTech, AdTech, Omnichannel Retailing, Digital Retailing, Mobile Applications, Retail Innovation, O2O, O4O, Social Network, Word-of-Mouth Marketing, User-Generated Content, Text-mining, Image Processing, Big Data, Log Data Analytics.

Industries: Retailing, FMCG, Gaming, Cosmetics, Apparel, Luxury, Pharmaceutical/Medical, Credit Card, Startup, etc.

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Published Papers (in English)                                                                                                                                

Jo, Wooyong, Sarang Sunder, Jeonghye Choi, and Minakshi Trivedi (2019), “Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending,” accepted, Marketing Science.

Kim, Jikyung (Jeanne), Hyea Ssin Song, Jeonghye Choi, Yongsup Kim, and Junghan Hong (2019), “Exploratory Study of the Use of Digital and Social Media in the Shopping Journey for Electronic Goods: Evidence from Korea and China,” accepted, Journal of Business Research.

Kim, Jikyung (Jeanne), Sanghwa Kim, and Jeonghye Choi (2019), “Purchase Now and Consume Later: Do Online and Offline Environments Drive Online Social Interactions and Sales?” accepted, Journal of Business Research.

Jiang Yan, Jeeyeon Kim, Moon Young Kang, and Jeonghye Choi (2019), “Clicks to Bricks: The Impact of Product Introduction in Offline Stores for Digital Retailers,” accepted, Journal of Business Research.

Yoon, Yeohong, Alex Jiyoung Kim, Jeeyeon Kim, and Jeonghye Choi (2019), “The Effects of eWOM Characteristics on Consumer Ratings: Evidence from TripAdvisor.com,” International Journal of Advertising, 38 (5), 684-704.

Kang, Moon Young, Yonglim Choi, and Jeonghye Choi (2019), “The Effect of Celebrity Endorsement on Sustainable Firm Value: Evidence from the Korean Telecommunication Industry,” International Journal of Advertising, 38 (4), 563-576.

Kim, Jeeyeon, Mingyung Kim, Jeonghye Choi, and Minakshi Trivedi (2019), “Offline Social Interactions and Online Shopping Demand: Does the Degree of Social Interactions Matter?”, Journal of Business Research, 99 (June), 373-381.

Kim, Sang Jin, Kyung Hoon Kim, and Jeonghye Choi (2019), “Design Innovation and Purchase Behavior for Augmented Products,” Journal of Business Research, 99 (June), 354-362.

Toker-Yildiz, Kamer, Minakshi Trivedi, Jeonghye Choi, and Sue Ryung Chang (2017), “Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior,” Journal of Marketing Research, 54 (3), 364-380. 

Kim, Mingyung, Jeeyeon Kim, Jeonghye Choi, and Minakshi Trivedi (2017), “Mobile Shopping through Applications: Understanding Application Possession and Mobile Purchase,” Journal of Interactive Marketing, 39 (August), 55-68.

Son, Jungmin, Jikyung (Jeanne) Kim, Jeonghye Choi, and Mingyung Kim (2017), “Linking Online Niche Sales to Offline Brand Conditions,” Journal of Business Research, 70 (January), 74-84.

Choi, Jeonghye, David R. Bell, and Leonard M. Lodish (2012), “Traditional and IS-Enabled Customer Acquisition on the Internet,” Management Science, 58 (4), 754-769.

Bell, David R., Jeonghye Choi, and Leonard M. Lodish (2012), “What Matters Most in Internet Retailing,” Sloan Management Review, 54 (1), 27-33.

Choi, Jeonghye and David R. Bell (2011), “Preference Minorities and the Internet,” Journal of Marketing Research, 48 (4), 670-682.  

Choi, Jeonghye, Sam Hui, and David R. Bell (2010), “Spatiotemporal Analysis of Imitation Behavior across New Buyers at an Online Grocery Retailer,” Journal of Marketing Research, 47 (1), 75-89.

Published Papers (in Korean)                                                                                                                              

Jiang Yan, ±è»óÈ­, Á¶¿ì¿ë, ÃÖÁ¤Çý (2018), “ ·°¼Å¸® ºê·£µåÀÇ ÆÇ¸Å ¼º°ú¿Í Á¦Ç°, °í°´, ±¸»öÀÇ ¿µÇâ: ¸ÅÀå À¯ÇüÀÇ Á¶Àý È¿°ú¸¦ Áß½ÉÀ¸·Î,” À¯Å뿬±¸, 23±Ç 2È£, 1-23.

±è»óÈ­, ±èÁö¿¬, ÃÖÁ¤Çý, Á¤¿¹¸² (2016), “B2B ±â¾÷ÀÇ ¸¶ÄÉÆÃ È°µ¿°ú °í°´ÀÇ ½ÃÀå ȯ°æÀÌ ¸ÅÃâ ¼º°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ,” Çѱ¹°æ¿µ°úÇÐȸÁö, 41±Ç 4È£, 55-73.

À±¿©È«, Á¶¿ì¿ë, ÃÖÁ¤Çý, Á¤¿¹¸² (2016), “¿Â¶óÀÎ °ÔÀÓ ±ÔÁ¦¿Í û¼Ò³âÀÇ ½Ã¼±: ±ÔÁ¦ ´ë»óÀÚµéÀÇ ¹Ý¹ß½É°ú ¶Ç·¡¹®È­¸¦ Áß½ÉÀ¸·Î,” Çѱ¹ÄÜÅÙÃ÷ÇÐȸ³í¹®Áö, 16±Ç 11È£, 223-239.

±èÁö¿¬, ÃÖÁ¤Çý, Á¤¿¹¸² (2016), “Áö¿ª Ư¼ö¼º¿¡ µû¸¥ ¿ÀÇÁ¶óÀΕ¿Â¶óÀΠä³Î ¼º°úÀÇ ÀÌÇØ,” Áö½Ä°æ¿µ¿¬±¸, 17±Ç3È£, 54-64.

±èÁö¿¬, ÃÖÁ¤Çý, Á¤¿¹¸² (2016), "¸ÅÀå ³»•¿ÜºÎ ȯ°æ°ú Áö¿ª ½ÃÀå ȯ°æÀÌ ¸ÅÀå ¼º°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ," À¯Å뿬±¸, 21±Ç3È£, 27-53.

±èÁö¿¬, Á¶¿ì¿ë, ÃÖÁ¤Çý, Á¤¿¹¸² (2016), "¿Â¶óÀλóÀÇ ±â¾÷ ¹× ¼ÒºñÀÚ ÅØ½ºÆ® ºÐ¼®°ú À̸¦ Ȱ¿ëÇÑ ¿Â¶óÀÎ ¸ÅÃâ ÁõÁø Àü·«," Çѱ¹°æ¿µ°úÇÐȸÁö, 41±Ç2È£, 81-100.

Á¶¿ì¿ë, ÃÖÁ¤Çý (2016), "°ÔÀÓ ¸Ó´Ï¿Í °³½Ã ¸Ó´Ï ¼Òºñ¿¡ °üÇÑ ½ÇÁõ ¿¬±¸: °æÇè, ¼ºÃë, Áö¿ªÀû °ÝÂ÷¸¦ Áß½ÉÀ¸·Î," Çѱ¹ÄÜÅÙÃ÷ÇÐȸ³í¹®Áö, 16±Ç2È£, 295-309.

¼ÕÁ¤¹Î, ±è¹Î°æ, ÃÖÁ¤Çý (2015), "¼ÒºñÀÚÀÇ Áö¿ª ÀÌÁÖ°¡ ¿Â¶óÀÎ ºê·£µå ¼±È£º¯È­Â÷ÀÌ¿¡ ¹ÌÄ¡´Â ¿µÇâ," °æ¿µÇבּ¸, 44±Ç6È£, 1609-1628.

±èÁö¿¬, ±è¹Î°æ, ÃÖÁ¤Çý (2015), "¿ÀÇÁ¶óÀΰú ¿Â¶óÀΠä³Î»óÀÇ ±âÁ¸Á¦Ç°°ú ½ÅÁ¦Ç°ÀÇ ÆÇ¸Å ¼º°ú: °æÇèÀç¿¡ ´ëÇÑ ½Ã°è¿­ ºÐ¼®À» Áß½ÉÀ¸·Î," Áö½Ä°æ¿µ¿¬±¸, 16±Ç4È£, 109-132.

¼ÕÁ¤¹Î, ±è¹Î°æ, ÃÖÁ¤Çý (2015), "¿ÀÇÁ¶óÀΠȯ°æ º¯È­°¡ Æ´»õ Á¦Ç°ÀÇ ¿Â¶óÀÎ ¼ö¿ä¿¡ ¹ÌÄ¡´Â ¿µÇâ," ¸¶ÄÉÆÃ¿¬±¸, 30±Ç4È£, 45-67.

ÃÖÁ¤Çý, Á¤¿¹¸², ±è¹Î°æ, Á¶¿ì¿ë (2015), "¸ð¹ÙÀÏ VOD ÄÜÅÙÃ÷ ±¸¸Å ¿äÀο¡ °üÇÑ ½ÇÁõ ¿¬±¸," Áö½Ä°æ¿µ¿¬±¸, 16±Ç3È£, 1-21.

¼ÕÁ¤¹Î, Á¶¿ì¿ë, ÃÖÁ¤Çý (2014), "¿Â¶óÀÎ °ÔÀÓÀÇ °í°´ À¯Çüº° ÀÌÅ» ¿äÀÎ: ½Å±Ô °í°´°ú ±âÁ¸ °í°´À» Áß½ÉÀ¸·Î," Çѱ¹°æ¿µ°úÇÐȸÁö, 39±Ç4È£, 115-136.

ÃÖÁ¤Çý, ¼ÕÁ¤¹Î, ¹Ú°æ¹Î, ¹Ú¼±ÁÖ, Á¤½ÂÈ­ (2013), "ÀÌ¿ëÀÚ »ý»ê ÄÜÅÙÃ÷ Ç÷§Æû »çÀÌÆ® ³»¿¡¼­ »ý»êÀÚ Âü¿©°¡ ¼ÒºñÀÚ ¼±Åðú ¸ôÀÔ¿¡ ¹ÌÄ¡´Â Â÷º°Àû ¿µÇâ," °æ¿µÇבּ¸, 42±Ç2È£, 529-551.

Manuscripts under Review                                                                                                                                   

Jo, Wooyong, Jikyung (Jeanne) Kim, and Jeonghye Choi (2019), “Who Are the Multichannel Shoppers and How Can Retailers Use Them?” under 2nd round, Asia Pacific Journal of Marketing and Logistics.

Kim, Jikyung (Jeanne), Yeohong Yoon, Jeonghye Choi, and Dilip Soman, “Do Text Reminders About Credit Card Spending Help Reduce Spending? A Quasi-Experimental Evaluation,” invited to revise, Journal of Marketing.

Chang, Sue Ryung, Jeonghye Choi, and Minakshi Trivedi (2016), “The Impact of Location Tracking on Mobile Shopping Apps,” submitted to Journal of Marketing.

Yoon, Yeolim, YeohongYoon, Hyoryung Nam, and Jeonghye Choi, “Driving the Success of B2B Outsourcing Platforms: The Roles of Buyers’ Commitment and Platforms’ Recommendations,” submitted to Industrial Marketing Management.

Kim, Alex Jiyoung, Hang Dong, Jikyung (Jeanne) Kim, Jeonghye Choi, and Yi Dong (2019), “The Role of Social Media on B2B Firms’ Stock Trading Volume,” submitted to Industrial Marketing Management.

Kwak, Youshin, Jeeyeon Kim, Yeolib Kim, and Jeonghye Choi, “Understanding Digital Consumers’ Well-being in Asia: The Moderating Roles of Digital Natives and Privacy Concern,” submitted to Journal of Consumer Affairs.

ÁÖ¿ä ÇмúȰµ¿ ¹× ¼ö»ó

À¯Å뿬±¸ ¿ì¼ö³í¹®»ó, À¯ÅëÇÐȸ, 2019.

³í¹®: Jiang Yan, ±è»óÈ­, Á¶¿ì¿ë, ÃÖÁ¤Çý (2018), “ ·°¼Å¸® ºê·£µåÀÇ ÆÇ¸Å ¼º°ú¿Í Á¦Ç°, °í°´, ±¸»öÀÇ ¿µÇâ: ¸ÅÀå À¯ÇüÀÇ Á¶Àý È¿°ú¸¦ Áß½ÉÀ¸·Î,” À¯Å뿬±¸, 23±Ç 2È£, 1-23.

2015 MSI (Marketing Science Institute) Young Scholar, 2015.

SPC ½ÅÁø°æ¿µÇÐÀÚ»ó, °æ¿µÇÐȸ, 2014.

¿¬¼¼´ëÇб³ 128ÁÖ³â ⸳±â³äÀÏ ¿¬¼¼Çмú»ó(»çȸ°úÇкоß), ¿¬¼¼´ëÇб³, 2013.

Winner, 2013 Robert D. Buzzell MSI Best Paper Award, 2013.

Article: Iyengar, Raghuram, Christophe Van den Bulte, and Jeonghye Choi (2012), “Distinguishing among Mechanisms of Social Contagion in New Product Adoption,” Marketing Science Institute Working Paper, 11-119.

MBA ¿ì¼ö°­ÀDZ³¼ö»ó,¿¬¼¼´ëÇб³ °æ¿µ´ëÇÐ, 2012.

ÃÊÇåÇмú»ó (¿ì¼ö¿¬±¸»ó), ¿¬¼¼´ëÇб³ »ó°æ´ëÇÐ µ¿Ã¢È¸, 2011.

Winner, 2010 AMA TechSIG Best Article of the Year Competition, 2011.

Article: Choi, Jeonghye, Sam Hui, and David R. Bell (2010), “Spatiotemporal Analysis of Imitation Behavior across New Buyers at an Online Grocery Retailer,” Journal of Marketing Research, 47 (1), 75-89.

Runner-up, Fisher IMS & AMA SERVSIG Dissertation Proposal Competition, 2010.

Winner, Best Empirical Paper at UTD-Frontiers of Research in Marketing Conference, 2009.

Article: Choi, Jeonghye and David R. Bell (2011), “Preference Minorities and the Internet,” Journal of Marketing Research, 48 (4), 670-682.  

Winner, Best Retail Proposal Award, the SMA Doctoral Dissertation Competition, 2009.

Winner, AMA TechSIG Most Promising Dissertation Proposal Competition, 2009.

Mack Center Award under the Emerging Technologies Management Research Program, 2009.

Ackoff Doctoral Student Award for Research on Human Decision Processes, 2007, 2008, 2009

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Á¹¾÷»ý                                                                                                                                                 
±è»óÈ­: 2019 ¼®»ç, University of Maryland ¹Ú»çÁøÇÐ
±èÁö¿¬ : 2018 ¹Ú»ç, National Sun Yat-sen University ÀÓ¿ë
À忬 (Jiang Yan) : 2018 ¼®»ç, L'Oréal Group (in Shanghai, China) ÀÔ»ç
Á¶¿ì¿ë : 2017 ¼®»ç, Emory University ¹Ú»çÁøÇÐ
±è¹Î°æ: 2015 Á¹¾÷, Wharton School, University of Pennsylvania ¹Ú»çÁøÇÐ

ÀçÇлý                                                                                                                                                 
À±¿©È«, ¼ÛÇý½Å, ÀÌÁö¿¬, À±¿©¸², °ûÀ¯½Å, ÀÌ¿¹·É (Li Yiling)

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