1986 박사 Harvard University
1981 석사 Columbia University, 경영학
1979 학사 University of British Columbia, Commerce
교수, 연세대학교 경영대학, 1987-현재
객원교수, Singapore Management University, 2003-2008 여름학기, 2010-2011
교환교수, Columbia University, 2003-2004
초빙교수, 호주 Australian National University, 1994-1997
초빙교수, 홍콩 Hong Kong Univ. of Science & Technology, 1994-1995
초빙교수, 핀란드 Helsinki School of Economics, 1989-1991
통합적 브랜드 관리
주요 연구 논문 및 저서
Dae Ryun Chang, Kyoung Woo Lee and Sungmin Ryu, 2014. Korea as a Comparative Business Marketing System: Review and Prospects. Journal of Business to Business Marketing, “21(4).
Chang, Dae Ryun and Se-Bum Park. 2013. The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market. Journal of Product Innovation Management, 30(1), 82-95.
Dae Ryun Chang and Eunju Ko. 2012. Increasing the impact of sponsorship on brands and reputation. International Journal of Advertising, 31(1).
Cho, Seong Do and D.R. Chang, 2008. Salesperson's innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies: the case of South Korea. Industrial Marketing Management 37: 841-847.
Chang, D.R. and H. Cho, 2007. Organizational Memory influences New Product Success. Journal of Business Research 61: 13-23.
Chang, D.R. 2007. The We-Me Culture: Marketing to Korean Consumers. Advances in International Marketing.18: 131-147.
Srinivasan V., C.S. Park, and D.R. Chang. 2005. An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources. Management Science. 51 (9): 1433-1488.
Sohn, Yong Seok, Hangun Joun, and Dae Ryun Chang. 2002. A Model of Information Search and Online Network Externalities Journal of Interactive Marketing.
Namwoon Kim, Dae Ryun Chang, and Allan D. Shocker. 2000 Modeling Intercategory and Generational Dynamics for a Growing Information Technology Industry. Management Science, 496- 517.
Chang, Dae Ryun, Don Ryun Chang, and Kwon Soo Lee. 1996. “A Comparison of the Perceptions of Clients and Design Consultants toward Corporate Identity Programs,” Advances in International Marketing, pp. 47-59.
Kim, Kee Young and Dae Ryun Chang. 1995. "Global Quality Management: A Research Focus.” Decision Science.
Chang, Dae Ryun and Ik-Tae Kim. 1995. "An Empirical Study on the Rating of Import Sources of Industrial Products." Journal of Business Research.
Hahn, Minhi, Dae Ryun Chang, Ik-Tae Kim, and Yup Kim. 1995. "Consumer Response to Coupon Advertising." International Journal of Advertising.
Chang, Dae Ryun, Minhi Hahn, and Ik-Tae Kim. 1994. "SPAD: A Contingency Framework for Formulating Sales Promotion and Advertising." Journal of Promotion Management.
Hahn, Minhi and Dae Ryun Chang. 1992. "An Extended Framework of Adjusting Channel Strategies in Industrial Markets." Journal of Business and Industrial Marketing.
Phillips, Lynn W., Dae Ryun Chang, and Robert D. Buzzell. 1983. "Product Quality. Cost Position, and Business Performance: A Test of Some Key Hypotheses." Journal of Marketing.
<국문 저널 논문>:
기술제품 사용자의 조직 내 혁신저항에 영향을 미치는 요인과 지각된 자기능력의 조절효과에 관한 연구. (조성도 공저), (소비자학연구, Vol.13 No.3, )
영어 브랜드명의 음성 상징에 대한 소비자 반응 연구. (정강옥, 이문규 공저), (광고학연구, Vol.13 No.4, )
바람직한 상호변경에 관한 탐색적 연구 (장동련 정강옥 공저) ASIA MARKETING JOURNAL, Vol.4 No.1, )
저서, 학술 저서 챕터 및 사례:
No More Uncle: Asian Men's Beauty in the Marketing Spotlight (2018), Singapore Management University Case.
Marketing Strategy (2018), Pakyoungsa.
Chang, Dae Ryun (2015), Mastering Noon Nopi: The Art & Science of Marketing in Asia, Yonsei University Press.
Chang, Dae Ryun, Don Ryun Chang, and Sebum Park (2015), Integrated Brand Communication, Booknet Publishing.
Chang, Don Ryun and Dae Ryun Chang (2014), Transbranding in the Trans Age, Yiyagi Namu Press. (in Korean) 트랜스 시대의 트랜스 마케팅.
Chang, Dae Ryun and Robert F. Hartley (2013), Marketing Survival II, casebook, Myungin Publishing (in Korean). 마케팅 서바이벌 II
Chang, Dae Ryun and Kevin Sproule (2013), Gangnam Marketing The Gold Misses in South Korea, Singapore Management University Case.
Chang, Dae Ryun and Kevin Sproule (2011), POSCO: Corporate Led Social Enterprise, Singapore Management University Case.
Chang, Dae Ryun and Robert F. Hartley (2011), Marketing Survival, casebook, Myungin Publishing (in Korean). 마케팅 서바이벌 I
Han, Sangman, Young Won Ha, and Dae Ryun Chang (2010), Marketing Strategy, Pakyoungsa, 3rd edition. (in Korean).
Chang, Dae Ryun (2009), B2B Marketing, Booknet (in Korean).
Chang, Dae Ryun (2009), “Brand Convergence,” in Handbook on Brand and Experience Management, Bernd H.Schmitt and David Rogers, eds., Elgar Publishing.
Chang, Dae Ryun and Bernd H.Schmitt (2009), Yuhan Kimberly: Keep Korea Green, Columbia Business School Case.
Chang, Dae Ryun (2008), “LG Prada,” in Coolbranding: The Guru Book.
Chang, Dae Ryun (2007), “LG Fashion,” in Coolbranding: The Guru Book.
Chang, Dae Ryun (2007), “AmorePacific,” in Coolbranding: The Guru Book.
Han, Sangman, Young Won Ha, and Dae Ryun Chang (2007), Marketing Strategy, Pakyoungsa, 2nd edition. (in Korean).
Chang, Dae Ryun (2006), “Sponsorship Marketing and Professional Football: The Case of Korea,” in Marketing and Football, edited by Michel Desbordes, Elsevier.
Lee Chol, and Dae Ryun Chang (2006), International Marketing in the Global Era, Hakhyun Press, 2nd edition. (in Korean)
Han, Sangman, Young Won Ha, and Dae Ryun Chang (2004), Marketing Strategy, Pakyoungsa. (in Korean).
Chang, Dae Ryun (2002), “The State of Advertising in Korea,” in More Advertising Worldwide, edited by Ingomar Kloss, Springer.
Chang Dae Ryun and Minhi Hahn (2000), integrated Advertising, Hakhyun Press. (in Korean).
Lee Chol, and Dae Ryun Chang (1998), International Marketing in the Global Era, Hakhyun Press. (in Korean)
Chang, Dae Ryun (1998), “The Positioning of Internet Advertising visà-vis other Media,” Korean Broadcast Advertising Company. (in Korean)
Chang, Dae Ryun (1997), 2B Marketing, Il Song Press, Seoul. (in Korean)
Chang, Dae Ryun (1997), “A Study on Advancing High Technology Venture Companies,” Korean Chamber of Commerce. (in Korean)
Hahn, Minhi and Dae Ryun Chang (1994), Advertising Management, Hayhyun Press, Seoul. (in Korean)
주요 학술활동 및 수상
한국마케팅학회 회장, 2016~2017
우수 업적 교수 저역서, 2017
세종도서 학술부문, 2016 우수 저서 선정: Noon Nopi, Mastering the Art & Science of Marketing in Asia
우수강의상, 연세대학교 경영대학, 2006, 2009, 2015
연세대학교 국제학대학원장, 2006-2008
연세대학교 경영연구소장, 2005-2006, 2011~2013
한국 마케팅학회 마케팅 연구 편집위원장, 1997~2000
연세대학교 국제학부장, 1996-2000
편집위원, International Journal of Advertising, Journal of Business to Business Marketing, International Journal of Sports Marketing and Sponsorship, Sport, Business and Management: An International Journal.
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