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SSCI, SCOPUS, & KCI JOURNAL PUBLICATIONS (*corresponding author(s))
Metacognition & Metacognitive Experiences
Li, Xiaobi and Se-Bum Park* (2019), "The Effect of Cognitive Disfluency and Construal Level on Consumer Confidence and Product Evaluation: The Role of Consumption Occasions,"
Yonsei Business Review, 56(2), 25-48.
Park, Se-Bum* and Sung Joo Bae (2014), "Different Routes to Metacognitive Judgments: The Role of Accuracy Motivation,"
Journal of Consumer Psychology, 24(3), 307-319.
Park, Se-Bum* (2012), "The Effect of Metacognitive Difficulty on Consumer Judgments: The Moderating Role of Cognitive Resources,"
Asia Marketing Journal, 14(2), 23-37.
Tybout, Alice*, Brian Sternthal, Prashant Malaviya, Georgios A. Bakamitsos, and Se-Bum Park (2005), “Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease,”
Journal of Consumer Research, 32(1), 76-85 (based in part on my doctoral dissertation).
Consumer Information Processing
Ahn, Miju and Se-Bum Park* (2024), "The Effect of Time Frame and Spatial Distance on Consumer Intention to Purchase a Near-Expiry Product: Focusing on the Expiration Date and Country of Origin,"
Journal of Consumer Studies, 35(5), 91-110 (in Korean).
Ahn, Dongkyun and Se-Bum Park* (2024), "Exploring Promotion Duration Congruence for Best-Seller vs. Limited Edition Products,"
Korean Journal of Franchise Management, 15(1), 1-10 (in Korean).
Jeong, Nan-Hee and Se-Bum Park* (2024), "The Effect of Unfamiliarity on Perceived Control and Time Perception,"
Korean Journal of Marketing Studies," 32(1), 75-89.
Chen, Yu Hsuan, Se-Bum Park*, and Nan-Hee Jeong (2024), "The Influence of Social Distance on the Gift Preferences of Gift-Givers and Recipients in the U.S.,"
Korean Management Consulting Review, 24(1), 55-65.
Jeong, Nan-Hee and Se-Bum Park* (2023), "Consumers' Online Social Exclusion Experience on Conformity Consumption,"
Services Marketing Journal, 16(2), 91-104.
Lee, Junsik, Nan-Hee Jeong, Ji-Chan Yun, Do-Hyung Park*, and Se-Bum Park (2023), "Exploring Mask Appeal: Vertical vs. Horizontal Fold Flat Masks Using Eye-Tracking,"
Journal of Intelligent and Information Systems, 29(4), 271-286.
Jeong, Nan-Hee,
Junsik Lee, Ji-Chan Yun, Do-Hyung Park*, and Se-Bum Park* (2023), "Does Wearing Facial Masks Increase Perceived Facial Attractiveness? An Eye-Tracking Experiment,"
Frontiers in Psychology,
14:1141319, doi: 10.3389/fpsyg.2023.1141319.Ahn, Dongkyun and Se-Bum Park* (2022), "Would It Be Better to Offer More Free Gifts in a Gift with Purchase Promotion? Focusing on Promotion Message Framing and the Dual Role of the Number of Free Gifts,"
Korean Journal of Marketing, 37(November), 75-94 (in Korean).
Choi, Yun Seob, Dongkyun Ahn, and Se-Bum Park* (2022), "The Effect of Consumers’ Product Knowledge on their Preferences for Consumption Mode: The Moderating Role of Power,"
Korean Journal of Marketing, 37(February), 21-40 (in Korean).
Kang, Shinhae, Nan-Hee Jeong, and Se-Bum Park* (2021), "The Effect of Subscription Type, Subscription Period, and Payment Mode on Subscription Cancellation Intention,"
Journal of Consumer Studies, 32(3), 1-25 (in Korean).
Jeong, Nan-Hee, Dongkyun Ahn, and Se-Bum Park* (2021), "The Effect of YOLO Disposition on Consumer Impulsivity and Self-Control,"
Journal of Consumer Studies, 32(1), 1-24 (in Korean).
Kang, Ji Min, Nan-Hee Jeong, and Se-Bum Park* (2021), "How Does Congruence between Self-Construal and Recommendation Message Affect Product Evaluation?: The Moderating Role of Product Conspicuousness,"
Journal of Channel and Retailing, 26(1), 71-93 (in Korean).
Jeong, Nan-Hee and Se-Bum Park* (2020), "When Mindsets Coincide with Situational Traits: The Effect of Congruence between a Mindset and a Situational Trait of Competition versus Cooperation on Goal Attainment,"
Journal of Consumer Studies, 31(6), 33-55 (in Korean).
Jeong, Nan-Hee and Se-Bum Park* (2019), "The Effect of Social Support on Goal Attainment Intention: Focusing on the Process of Sales Promotional Reward Redemption,"
Journal of Consumer Studies, 30(3), 1-26 (in Korean).
Lee, Heeju and Se-Bum Park* (2019), "The Effect of Inclusion versus Exclusion on Consideration Set Size: The Moderating Role of Chronic Indecisiveness,"
Asia Marketing Journal, 21(1), 45-64.
Li, Liang and Se-Bum Park* (2019), "The Effect of Self-Bundling vs. Bundle Packaging on Variety Seeking Behavior: The Role of Consumer Knowledge,"
Journal of Channel and Retailing, 24(2), 47-63 (in Korean).
Shan, Hongjing and Se-Bum Park* (2019), "The Effect of Online Social Exclusion on Conformity Consumption among Chinese WeChat Users,"
Yonsei Business Review, 56(1), 1-19 (in Korean).
Lee, Janghyuk*, Donnel A. Briley, Jungsuk Oh, Se-Bum Park, and Sung Joo Bae (2018), "The Effect of Repeated and Spaced Exposures of Internet Display Advertising,"
Korean Journal of Marketing, 33(February), 65-80.
Chung, Won Ju, Sunghye Shin, and Se-Bum Park* (2017), "The Effect of Power on Willingness to Pay for Scarce Products: Focusing on the Influence of SNS,"
Yonsei Business Review, 54 (1), 31-53 (YBRI best paper award, in Korean).
Kim, Young-Soo, Do-Hyung Park*, and Se-Bum Park (2015), "Tariff Choice of Online Contents based on Usage Goal and Self-Control: Can I Control Myself?"
Internet Research, 25(5), 852-867.
Lee, Jumin, Se-Bum Park, and Sangwon Lee* (2015), "Are Negative Online Consumer Reviews Always Bad? A Two-Sided Message Perspective,"
Asia Pacific Journal of Information Systems, 25(4), 784-804.
Kim, Doyun and Se-Bum Park* (2015), "Category- vs. Ranking-Effect: Influence of Construal Level on the Decision-Making Differences between Gift Giving and Self Use,"
Journal of Consumer Studies, 26(5), 23-49 (KSCS best paper award, in Korean).
Park, Se-Bum* and Do-Hyung Park (2013), "The Effect of Low- versus High-Variance in Product Reviews on Product Evaluation,"
Psychology & Marketing, 30(7), 543-554.
Han, Haejoo, and Se-Bum Park* (2013), "The Effect of Perceived Social Status and Fairness Beliefs on Product Choice,"
Journal of Consumer Studies, 24(3), 1-22 (in Korean).
Park, Se-Bum*, Soonhong Min, and Sunghye Shin (2012), "The Effect of Perceived Social Risk and Color Congruity on Consumer Choice of Product Colors,"
Journal of Commodity Science and Technology, 30(5), 75-86 (in Korean).
Suh, Yeonhee, Moonkyu Lee, and Se-Bum Park* (2010), "The Effect of the Company Information Source-Quick Response vs. the Neutral Information Source-Delayed Response Strategies to Brand Crisis on Purchase Intention: The Role of Brand Crisis Severity and Corporate Image,"
Yonsei Business Review, 47(1), 93-117 (in Korean).
Suh, Ji-Yeon and Se-Bum Park* (2009), “Successful Brand Alliance and Its Negative Spillover Effect on a Host Brand: Test of the Cognitive Response Hypothesis,”
Advances in Consumer Research, 36, 243-247.
Park, Do-Hyung and Se-Bum Park* (2008), “The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis,”
Advances in Consumer Research, 35, 744-745.
Consumer Psychology of Food Consumption
Ahn, Miju and Se-Bum Park* (2025), "How Calorie Labeling and Construal Level Affect Consumer Intention to Purchase Zero Calorie Beverages,"
Journal of Commodity Science and Technology, 43(2), 77-85 (in Korean).
Ahn, Dongkyun and Se-Bum Park* (2025), "The Interaction Effects of Metaphorical Expressions and Sales Promotion Cues in Food and Beverage Products on Consumer Purchase Intentions,"
Korean Journal of Franchise Management, 16(1), 35-46 (in Korean).
Ahn, Dongkyun and Se-Bum Park* (2024), "The Impact of Ambiguous Food Color Naming on Consumer Evaluation Across Different Times of Consumption,"
Korean Journal of Franchise Management, 15(3), 17-25 (in Korean).
Gardner, Meryl P.*, Brian Wansink, Junyong Kim, and Se-Bum Park* (2014), "Better Moods for Better Eating?: How Mood Influences Food Choice,"
Journal of Consumer Psychology, 24(3), 320-335.
Wansink, Brian*, Kevin Knifflin, Collin Payne, Junyong Kim, and Se-Bum Park (2011), "I am How Much I Eat: How Self-Monitoring Influences Food Consumption Across Genders,"
Advances in Consumer Research, 39, 114-115.
Wansink, Brian*, Steven T. Sonka, and Se-Bum Park (2004), “Segmentation Approaches that Differentiate Consumption Frequency from Sensory Preference,”
Journal of Sensory Studies, 19(4), 327-340.
Wansink, Brian* and Se-Bum Park (2001), “At the Movies: How External Cues and Perceived Taste Impact Consumption Volume,”
Food Quality and Preference, 12(1), 69-74.
Wansink, Brian* and Se-Bum Park (2000), “Methods and Measures That Profile Heavy Users,”
Journal of Advertising Research, 40(4), 61-72.
Wansink, Brian* and Se-Bum Park (2000), “Accounting for Tastes: Building Consumer Preference Prototypes,”
Journal of Database Marketing, 7(4), 308-320.
Wansink, Brian*, Se-Bum Park, Steven T. Sonka, and Michelle Morganosky (2000), “How Soy Labeling Influences Preference and Taste,”
International Food and Agribusiness Management Review, 3(1), 85-94.
Consumer Psychology of New Product Adoption
Oda, Ayaka, Se-Bum Park, and Sung Joo Bae* (2016), "
New Product Development with Facebook Fans: Idea Contest Experiment," Yonsei Business Review, 53 (1), 1-41.Han, Sangyun, Sung Joo Bae*, Se-Bum Park, Eunjung Ma, and Hena Han (2014), "Analysis on the Diffusion and the Intention to Use among Technology Adopter Categories,"
Journal of Information Technology Services, 13 (3), 25-50 (in Korean).
Chang, Dae Ryun and Se-Bum Park* (2013), "The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market,"
Journal of Product Innovation Management, 30(1), 82-95.
Bae, Sung Joo*, Ayaka Oda, and Se-Bum Park (2013), "Problem-Solving Process with the Users: An Exploratory Case Study in the Early-Stage Game Company,"
Yonsei Business Review, 50(1), 49-84.
Lee, Kiyoung, Sung Joo Bae*, and Se-Bum Park (2013), "Creativity in Groups Based on Problem-Solving Perspective: An Empirical Study,"
East and West Studies, 25(2), 97-131 (in Korean).
Kim, Gil Son, Se-Bum Park*, and Jungsuk Oh* (2008), “An Examination of Factors Influencing Consumer Adoption of Short Message Service (SMS),”
Psychology & Marketing, 25(8), 769-786.
Chang, Dae Ryun, Kwon Soo Lee*, and Se-Bum Park (1996), “A Study on Inter-category Dynamics Using a Multi-attribute Model,”
Yonsei Business Review, 33(2), 163-180 (in Korean).
Other Topics
Park, Kyung Min*, Ju Young Lee, and Se-Bum Park (2018), "Situational Value Innovation Strategy: The Case of the Coffee Drinking Market in South Korea,"
Journal of Strategic Management, 21(3), 29-43.
Min, Soonhong*, Se-Bum Park, Dong-Hee Kim, and Jung Ah Yoo (2012), "An Integrative Theoretical Model for Sustainable Management,"
Korean Journal of Logistics, 20(1), 45-71 (in Korean).
DISSERTATION & TEXTBOOKS
Park, Se-Bum (2004),
Essays on Retrieval Ease- versus Content-based Judgments, (Publication No. 3156632) [Doctoral Dissertation, Northwestern University], ProQuest Dissertations and Theses Global (Dissertation Chair: Alice Tybout, Committee: Brian Sternthal, Dawn Iacobucci, Jeffrey Sherman, Brian Wansink).
Chang, Dae Ryun, Don R. Chang, and Se-Bum Park (2015),
Integrated Brand Communication, 1/e, BookNet (Àå´ë·Ã, À嵿·Ã, ¹Ú¼¼¹ü (2015), ÅëÇÕ ºê·£µå Ä¿¹Â´ÏÄÉÀ̼Ç, Á¦1ÆÇ, ºÏ³Ý).
Park, Se-Bum and Jong-Oh Park (2013),
Consumer Behavior, 2/e, BookNet (¹Ú¼¼¹ü, ¹ÚÁ¾¿À (2013), ¼ÒºñÀÚÇൿ, Á¦2ÆÇ, ºÏ³Ý).