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    Ph.D. Yonsei University
  • À̸ÞÀÏ   HOSUN.LEE@YONSEI.AC.KR

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2016 ¹Ú»ç ¿¬¼¼´ëÇб³, °æ¿µÇÐ (¸¶ÄÉÆà Àü°ø)
2000 ¼®»ç ¿¬¼¼´ëÇб³, °æ¿µÇÐ (¸¶ÄÉÆà Àü°ø)
1998 Çлç ÀÌÈ­¿©ÀÚ´ëÇб³, Á¤Ä¡¿Ü±³Çаú

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2017³â - ÇöÀç, ¿¬¼¼´ëÇб³ °æ¿µ´ëÇÐ °´¿ø±³¼ö
2013³â-2017³â, New Noraml Group ´ëÇ¥
2000³â-2011³â, Nielsen Company Korea

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Customer behavior
CSR effectiveness
Consumer experience

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Lee, C., Chang, D. R., Kim, N., &Lee, H. (2016). A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility. ASIA MARKETING JOURNAL, 17(4), 105-123.

Chang, D. R., Jang, J., Lee, E. Y., Lee, H., &Chang, B. (2017). When a good company transgresses: A study of the influences of CSR, moral decoupling, and ethnocentrism. Journal of Global Fashion Marketing, 8(1), 40-53.

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