2008, B.A., Yonsei University (English Language & English Literature)
2010, M.S., Yonsei University (Business Administration)
2019, Ph.D., Yonsei University (Business Administration)
2009-2013, Junior Product Manager, NIVEA Seoul Ltd., A Beiersdorf Company
Marketing modeling, Customer loyalty, Sales promotion
주요 연구 논문 및 저서
-Lee, Luri and Sujin Ko (2018), “Does Consumer Age Really Matter? Consumer Age (Chronological, Cognitive, and Ideal) and Advertisement Messages,” Korean Journal of Business Administration, 31(3), pp. 625-646.
-Lee, Luri, Seung-yon Lee, and Hyun Jung Chung (2018), “A Study on the Effect of Physical Upward and Downward Movement Experience on Psychological Judgements,” Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, 8(4), pp.183-196.
-Ko, Sujin and Luri Lee (2017), “Ads Message, Consumers’ Chronological Age, and Subjective Age: Implications for Cosmetic Advertisements” Journal of Product Research, 35(5), pp. 41-50.
-Kim, Donghoon and Luri Lee (2017), “When VIP Status Falters: Customer Purchase Response to Changes in VIP Status and Preferential Treatment,” Journal of Korean Marketing Association, 32(3), pp. 45-68.
-Ko, Sujin and Luri Lee (2017), “Which One Do You Want? Zero-Fat Patty vs. Double Vegetables: The Moderating Role of Consumers’ Regulatory Focus and Gender,” The Academy of Customer Satisfaction Management Journal, 19(2), pp. 21-41.
-Ko, Sujin and Luri Lee (2017), “Revisiting the Role of Brand Familiarity: Is Brand Familiarity the Key to Enhance Brand Loyalty?” Journal of Product Research, 35(3), pp. 173-180.
-Lee, Seung-yon and Luri Lee (2012), “The Impact of Product-Reward Congruency on Reward Performance with Moderating Effect of Brand Loyalty,” Korean Journal of Business Administration, 25(5), pp. 2485-2507.
주요 학술활동 및 수상
-47th European Marketing Academy Annual Conference Glasgow, UK
Title: “How Emotional Responses Towards Service Products Affect Customer Loyalty: It Depends on Their Relationship with the Brand”
-Korean Scholars of Marketing Science International Conference Seoul, Korea
Title: “Does Consumer Ager Really Matter?: Consumer Age (Chronological, Cognitive, and Ideal) and Advertisement Messages”
-2016 Global Marketing Conference Hong Kong, China
Title: “When My VIP Status Falters: Customer Purchase Response to Changes in Their VIP Status and the Accompanying Preferential Treatment”
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