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    Ph.D. University of Pittsburgh
  • ¿¬±¸½Ç   °æ¿µ°ü 412
  • ¿¬¶ôó   02-2123-2509
  • À̸ÞÀÏ   rkohli@hanmail.net

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1988 ¹Ú»ç University of Pittsburgh
1980 ¼®»ç University of Washington, °æ¿µÇÐ
1975 ÇÐ»ç ¿¬¼¼´ëÇб³, °æ¿µÇÐ

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±³¼ö, ¿¬¼¼´ëÇб³, 1988-ÇöÀç
ºÎ¼ÒÀå, KT, ¸¶ÄÉÆà Àü·« ¿¬±¸¼Ò, 2005-2006

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Heung Soo Park, Sun Mee Choi, Wan Jin Jeong, Seong Ho Kang. 2008. The Antecedents of Successful Inter-Firm Cooperation, Korean Management Review. 37(5); 1263-1285.

Heung Soo Park, Gae Eun Kwon, Seong Ho Kang.2008. A Study on the Impact of Marketing Alliance on Financial Performance: Focused on the Interactive Effect of Alliance Intensity and Competition Intensity. Korean Academic Society of Business Adiministration,2008; 1-26.

Park, Heungsoo, Kim Donghoon and Lee, Dong-Jin. 2007. Marketing Strategy of Cho-um-cheo-rum. Korean Journal of Marketing 9(3): 209-232.

Lee, Moonkyu, Park, Heungsoo, Kwon, Ickhyun, Kim, Doyun and Kang, Seongho. 2007. Daewoo Securities and Its strategies for Obtaining the Top Position through Effective Customer Management. Korean Journal of Marketing 9(3): 233-255.

Cheryl Nakata, Subin Im, Heungsoo Park and Young-Won Ha. 2006. Antecedents and Consequence of Korean and Japanese New Product Advantage. Journal of Business Research 59: 28-36.

Yun, Seung-Jae, Woo, Jeong and Park, Heung-Soo. 2006. Relationship among Marketing Activities, Consumer Equity and Brand Equities. Daehan Association of Business Administration. 19(1): 1-24.

Woo Jeong, Huh Won Moo and Heung Soo Park. 2006. Success of Cross Marketing Strategy: New Growth of Business Strategy of Crown. Journal of Marketing Studies, 14(3): 1-27.

Park, Heungsoo, Jeong Woo and Huynjeong Kim. 2006. The Effect of Celebrity Endorser Preference on Advertising and Brand Attitude, Purchase Intention. Yonsei Business Review, 43(1): 1-29.

Jeong Woo, Heung Soo Park and Seung Jae Yun. 2005. An Exploratory Study Component and Formation of Customer Equity. Journal of Marketing Management Research 10(3); 113-129.

Park, Heung Soo and Jeong Woo. 2003. Study on Marketing Research System Development for Systematic Consumer Research. Korean Society of Consumer Studies 14(3): 1-22.

Im, Subin, Nakata, Cheryl, Park, Heungsoo and Ha, Young-Won. 2003. Determinants of Korean and Japanese New Product Performance: An Inter-Relational and Process View. Journal of International Marketing 11(4): 181-204.

Park, Heung Soo and Jeong Woo. 2003. Establishing Long-run Brand through Building up Systematic Brand Identify and Brand Asset. Yonsei Business Review 40(2): 177-207.

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ȸÀå, Çѱ¹¼ÒºñÀÚÇÐȸ, 2009-2010
¿øÀå, ¿¬¼¼´ëÇб³ °æ¿µ¿¬±¸¼Ò, 2007-2009
ºÎȸÀå, Çѱ¹¼ÒºñÀÚÇÐȸ, 2007-2009
ºÎȸÀå, Çѱ¹¸¶ÄÉÆÃÇÐȸ, 2006-2007
ÆíÁýÀ§¿øÀå, Çѱ¹¸¶ÄÉÆø®ºä, 2004-2006

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