ÇзÂ
1986 ¹Ú»ç Harvard University
1981 ¼®»ç Columbia University, °æ¿µÇÐ
1979 Çлç University of British Columbia, Commerce
ÁÖ¿ä°æ·Â
±³¼ö, ¿¬¼¼´ëÇб³ °æ¿µ´ëÇÐ, 1987-ÇöÀç
¿øÀå, ¿¬¼¼´ëÇб³ ±¹Á¦ÇÐ ´ëÇпø 2006-2008
°ÀÇ°ü½ÉºÐ¾ß
¸¶ÄÉÆà °ü¸®
±¹Á¦¸¶ÄÉÆÃ(Coursera MOOC):
±¤°í·Ð
B2B ¸¶ÄÉÆÃ
¿¬±¸°ü½ÉºÐ¾ß
ÅëÇÕÀû ºê·£µå °ü¸®
CSR ¸¶ÄÉÆÃ
B2B ¸¶ÄÉÆÃ
ÁÖ¿ä ¿¬±¸ ³í¹® ¹× Àú¼
Dae Ryun Chang, Kyoung Woo Lee and Sungmin Ryu, 2014. Korea as a Comparative Business Marketing System: Review and Prospects. Journal of Business to Business Marketing, “21(4).
Chang, Dae Ryun and Se-Bum Park. 2013. The Effects of Brand Strategy and Technological Uncertainty on Pioneering Advantage in the Multigenerational Product Market. Journal of Product Innovation Management, 30(1), 82-95.
Dae Ryun Chang and Eunju Ko. 2012. Increasing the impact of sponsorship on brands and reputation. International Journal of Advertising, 31(1).
Cho, Seong Do and D.R. Chang, 2008. Salesperson's innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies: the case of South Korea. Industrial Marketing Management 37: 841-847.
Chang, D.R. and H. Cho, 2007. Organizational Memory influences New Product Success. Journal of Business Research 61: 13-23.
Chang, D.R. 2007. The We-Me Culture: Marketing to Korean Consumers. Advances in International Marketing.18: 131-147.
Srinivasan V., C.S. Park, and D.R. Chang. 2005. An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources. Management Science. 51 (9): 1433-1488.
Sohn, Yong Seok, Hangun Joun, and Dae Ryun Chang. 2002. A Model of Information Search and Online Network Externalities Journal of Interactive Marketing.
Namwoon Kim, Dae Ryun Chang, and Allan D. Shocker. 2000 Modeling Intercategory and Generational Dynamics for a Growing Information Technology Industry. Management Science, 496- 517.
Chang, Dae Ryun, Don Ryun Chang, and Kwon Soo Lee. 1996. “A Comparison of the Perceptions of Clients and Design Consultants toward Corporate Identity Programs,” Advances in International Marketing, pp. 47-59.
Kim, Kee Young and Dae Ryun Chang. 1995. "Global Quality Management: A Research Focus.” Decision Science.
Chang, Dae Ryun and Ik-Tae Kim. 1995. "An Empirical Study on the Rating of Import Sources of Industrial Products." Journal of Business Research.
Hahn, Minhi, Dae Ryun Chang, Ik-Tae Kim, and Yup Kim. 1995. "Consumer Response to Coupon Advertising." International Journal of Advertising.
Chang, Dae Ryun, Minhi Hahn, and Ik-Tae Kim. 1994. "SPAD: A Contingency Framework for Formulating Sales Promotion and Advertising." Journal of Promotion Management.
Hahn, Minhi and Dae Ryun Chang. 1992. "An Extended Framework of Adjusting Channel Strategies in Industrial Markets." Journal of Business and Industrial Marketing.
Phillips, Lynn W., Dae Ryun Chang, and Robert D. Buzzell. 1983. "Product Quality. Cost Position, and Business Performance: A Test of Some Key Hypotheses." Journal of Marketing.
<±¹¹® Àú³Î ³í¹®>:
Æ®·£½º¹Ìµð¾îÀÇ ÇÁ·¹Á𽺠°æÇè¿¡ µû¸¥ ºê·£µå °ü°èÇ°Áú, ºê·£µå ŵµ, ±¸Àü ÀǵµÀÇ ±¸Á¶Àû °ü°è : Á¤º¸ÅëÁ¦°¨ÀÇ Á¶ÀýÈ¿°ú¸¦ Áß½ÉÀ¸·Î (±Ç½Â°æ À嵿·Ã °øÀú) (±¤°íÇבּ¸, Vol.27 No.2, [2016])
¹Ìµð¾î È®Àå°ú ÁøÈ¿¡ µû¸¥ Æ®·£½ººê·£µù, (Àåµµ·Ã, ±Ç½Â°æ °øÀú) (µðÀÚÀÎÇבּ¸, Vol.26 No.1, [2013])
Ç®¹«¿ø °Ç°»ýÈ°ÀÇ ‘Ç®¹«¿ø ½Ä¹°¼ºÀ¯»ê±Õ' ±¤°íÄ·ÆäÀÎ : ¼ºÀåÇÏ´Â ½ÃÀå¿¡¼ÀÇ »õ·Î¿î Ä«Å×°í¸®ÀÇ Ã¢Ãâ (±èÁ¾¹è °øÀú), (±¤°íÇבּ¸, Vol.21 No.4, [2010])
»çȸÀû ÀÚº» °üÁ¡¿¡¼ º» ±¹Á¦Àû ÇнÀ¿¡ °üÇÑ ÀÌÇØ, (¹Ú¿ë¼®, ¹Ú¿µ·Ä °øÀú) (ÏÐð·Ìèç½æÚϼ, Vol.20 No.4, [2009])
Å©·Î½º ¹Ìµð¾î ·¾¿¡ ´ëÇÑ ±¤°íÁÖ¿Í ±¤°í´ëÇà»çÀÇ ÀνĿ¡ ´ëÇÑ ºñ±³ ¿¬±¸ (¿À¼¼¼º, ±è³ª¿¬, ±èÁ¾¹è °øÀú) (ÓÞùÛÌèç½ùÊüåò¼, Vol.20 No.5, [2007]
üÇ踶ÄÉÆÃÀÇ Çã¿Í ½Ç, (ASIA MARKETING JOURNAL, Vol.8 No.2, [2006])
Y½ÃÀǺ¥Ã³±â¾÷ ÅõÀÚ¸¦ À§ÇÑ ¸¶ÄÉÆà Á¶»ç, (Á¶¼ºµµ, Á¤°¿Á °øÀú) (Korea Business Review, Vol.6 No.1, [2002])
±â¼úÁ¦Ç° »ç¿ëÀÚÀÇ Á¶Á÷ ³» Çõ½ÅÀúÇ׿¡ ¿µÇâÀ» ¹ÌÄ¡´Â ¿äÀΰú Áö°¢µÈ ÀÚ±â´É·ÂÀÇ Á¶ÀýÈ¿°ú¿¡ °üÇÑ ¿¬±¸. (Á¶¼ºµµ °øÀú), (¼ÒºñÀÚÇבּ¸, Vol.13 No.3, [2002])
¿µ¾î ºê·£µå¸íÀÇ À½¼º »ó¡¿¡ ´ëÇÑ ¼ÒºñÀÚ ¹ÝÀÀ ¿¬±¸. (Á¤°¿Á, À̹®±Ô °øÀú), (±¤°íÇבּ¸, Vol.13 No.4, [2002])
¹Ù¶÷Á÷ÇÑ »óÈ£º¯°æ¿¡ °üÇÑ Å½»öÀû ¿¬±¸ (À嵿·Ã Á¤°¿Á °øÀú) ASIA MARKETING JOURNAL, Vol.4 No.1, [2002])
ºê·£µå¸í°ú ½Éº¼ÀÇ ºÒÀÏÄ¡¼º, Á¦Ç° Áö½ÄÀ» Áß½ÉÀ¸·Î ÇÑ ºê·¡µù¿¡ ´ëÇÑ ¼ÒºñÀÚ ¹ÝÀÀ ¿¬±¸ (Á¤°¿Á À嵿·Ã °øÀú) (¼ÒºñÀÚÇבּ¸, Vol.13 No.4, [2002])
±â¼úÁ¦Ç° ±¸¸Å»óȲ¿¡¼ÀÇ Á¶Á÷³» Çõ½ÅÀúÇ׿¡ °üÇÑ ¿¬±¸ (Á¶¼ºµµ °øÀú) (¸¶ÄÉÆÿ¬±¸, Vol.15 No.2, [2000])
1999 ³âµµ ¸¶ÄÉÆà ÇÁ·ÐƼ¾î»ó ¼ö»ó±â¾÷ »ç·Ê¿¬±¸ (¾È±¤È£ °øÀú) (¸¶ÄÉÆÿ¬±¸, Vol.14 No.4, [1999])
±â¼ú Á¦Ç°ÀÇ Á¶Á÷³» È®»ê°ú Çõ½ÅÀúÇ× (Á¶¼ºµµ°øÀú) (ASIA MARKETING JOURNAL, Vol.1 No.2, [1999])
´Ù¼Ó¼º ¸ðÇüÀ» ÀÌ¿ëÇÑ Á¦Ç°±º°£ ´ÙÀ̳ª¹Í½º¿¡ °üÇÑ ¿¬±¸ (À̱Ǽö ¹Ú¼¼¹ü °øÀú) (¿¬¼¼°æ¿µ¿¬±¸, Vol.33 No.2, [1996])
¹«¿¡¼ À¯¸¦ À̲ö ¸¸µµ±â°è ( ÁÖ ) (Á¶°ü¼ö ¹Ú±â¾È °øÀú) (¸¶ÄÉÆÿ¬±¸, Vol.11 No.2, [1996])
ÆǸÅÃËÁø±¤°í¿¡ ´ëÇÑ ¼ÒºñÀÚ ¹ÝÀÀ¸ðÇü (ÇѹÎÈñ ±èÀÍÅ °øÀú) (¿¬¼¼°æ¿µ¿¬±¸, Vol.28 No.2, [1991])
¼ÒºñÀÚÀÇ Á¦Ç°°ü¿©µµ¿Í ±¸¸Å»óÇ¥ÀÇ ÀüȯÁ¤µµ (ÇѹÎÈñ ±èÀÍÅ °øÀú) (¼ÒºñÀÚÇבּ¸, Vol.1 No.1, [1990])
±¤°í±³À° : Çѱ¹°ú ¹Ì±¹ÀÇ ´ëÇб¤°í±³À°¿¡ °üÇÑ ºñ±³¿¬±¸ (±¤°íÇבּ¸, Vol.1 No.1, [1990])
Çѱ¹°ú ´ë¸¸ÀÇ ±â¾÷°æ¿µ ½Ã½ºÅÛ ¹× °æÀï·Â ºñ±³ ¿¬±¸ (±è±â¿µ ±èÅÂÇö °øÀú) (¿¬¼¼°æ¿µ¿¬±¸, Vol.27 No.2, [1990])
Àú¼, Çмú Àú¼ éÅÍ ¹× »ç·Ê:
No More Uncle: Asian Men's Beauty in the Marketing Spotlight (2018), Singapore Management University Case.
Marketing Strategy (2018), Pakyoungsa.
Chang, Dae Ryun (2015), Mastering Noon Nopi: The Art & Science of Marketing in Asia, Yonsei University Press.
Chang, Dae Ryun, Don Ryun Chang, and Sebum Park (2015), Integrated Brand Communication, Booknet Publishing.
Chang, Don Ryun and Dae Ryun Chang (2014), Transbranding in the Trans Age, Yiyagi Namu Press. (in Korean) Æ®·£½º ½Ã´ëÀÇ Æ®·£½º ¸¶ÄÉÆÃ.
Chang, Dae Ryun and Robert F. Hartley (2013), Marketing Survival II, casebook, Myungin Publishing (in Korean). ¸¶ÄÉÆà ¼¹ÙÀ̹ú II
Chang, Dae Ryun and Kevin Sproule (2013), Gangnam Marketing The Gold Misses in South Korea, Singapore Management University Case.
Chang, Dae Ryun and Kevin Sproule (2011), POSCO: Corporate Led Social Enterprise, Singapore Management University Case.
Chang, Dae Ryun and Robert F. Hartley (2011), Marketing Survival, casebook, Myungin Publishing (in Korean). ¸¶ÄÉÆà ¼¹ÙÀ̹ú I
Han, Sangman, Young Won Ha, and Dae Ryun Chang (2010), Marketing Strategy, Pakyoungsa, 3rd edition. (in Korean).
Chang, Dae Ryun (2009), B2B Marketing, Booknet (in Korean).
Chang, Dae Ryun (2009), “Brand Convergence,” in Handbook on Brand and Experience Management, Bernd H.Schmitt and David Rogers, eds., Elgar Publishing.
Chang, Dae Ryun and Bernd H.Schmitt (2009), Yuhan Kimberly: Keep Korea Green, Columbia Business School Case.
Chang, Dae Ryun (2008), “LG Prada,” in Coolbranding: The Guru Book.
Chang, Dae Ryun (2007), “LG Fashion,” in Coolbranding: The Guru Book.
Chang, Dae Ryun (2007), “AmorePacific,” in Coolbranding: The Guru Book.
Han, Sangman, Young Won Ha, and Dae Ryun Chang (2007), Marketing Strategy, Pakyoungsa, 2nd edition. (in Korean).
Chang, Dae Ryun (2006), “Sponsorship Marketing and Professional Football: The Case of Korea,” in Marketing and Football, edited by Michel Desbordes, Elsevier.
Lee Chol, and Dae Ryun Chang (2006), International Marketing in the Global Era, Hakhyun Press, 2nd edition. (in Korean)
Han, Sangman, Young Won Ha, and Dae Ryun Chang (2004), Marketing Strategy, Pakyoungsa. (in Korean).
Chang, Dae Ryun (2002), “The State of Advertising in Korea,” in More Advertising Worldwide, edited by Ingomar Kloss, Springer.
Chang Dae Ryun and Minhi Hahn (2000), integrated Advertising, Hakhyun Press. (in Korean).
Lee Chol, and Dae Ryun Chang (1998), International Marketing in the Global Era, Hakhyun Press. (in Korean)
Chang, Dae Ryun (1998), “The Positioning of Internet Advertising visà-vis other Media,” Korean Broadcast Advertising Company. (in Korean)
Chang, Dae Ryun (1997), 2B Marketing, Il Song Press, Seoul. (in Korean)
Chang, Dae Ryun (1997), “A Study on Advancing High Technology Venture Companies,” Korean Chamber of Commerce. (in Korean)
Hahn, Minhi and Dae Ryun Chang (1994), Advertising Management, Hayhyun Press, Seoul. (in Korean)
ÁÖ¿ä ÇмúÈ°µ¿ ¹× ¼ö»ó
Çѱ¹¸¶ÄÉÆÃÇÐȸ ȸÀå, 2016~2017
¿ì¼ö ¾÷Àû ±³¼ö Àú¿ª¼, 2017
¼¼Á¾µµ¼ ÇмúºÎ¹®, 2016 ¿ì¼ö Àú¼ ¼±Á¤: Noon Nopi, Mastering the Art & Science of Marketing in Asia
¿ì¼ö°ÀÇ»ó, ¿¬¼¼´ëÇб³ °æ¿µ´ëÇÐ, 2006, 2009, 2015, 2019, 2020
¿¬¼¼´ëÇб³ ±¹Á¦ÇдëÇпøÀå, 2006-2008
¿¬¼¼´ëÇб³ °æ¿µ¿¬±¸¼ÒÀå, 2005-2006, 2011~2013
Çѱ¹ ¸¶ÄÉÆÃÇÐȸ ¸¶ÄÉÆà ¿¬±¸ ÆíÁýÀ§¿øÀå, 1997~2000
¿¬¼¼´ëÇб³ ±¹Á¦ÇкÎÀå, 1996-2000
ÆíÁýÀ§¿ø, Business Horizons, International Journal of Advertising, Journal of Business to Business Marketing, Journal of Marketing Education, International Journal of Sports Marketing and Sponsorship, Sport, Business and Management: An International Journal.