연세대학교 경영전문대학원

[Full time]

Medidata

https://www.medidata.com/en/careers/marketing-specialist-korea-r06882/job

Marketing Specialist

Job ID: R06882

Location: Seoul, South Korea

Division: Demand Marketing: APeJ

Dassault Systèmes Life Sciences Engagement team: empowering people and energizing passion to change the world and create the future.

Dassault Systèmes, with 35 years of experience transforming the way products are designed, produced and supported has combined with Medidata, developers of the world’s most-used platform for clinical development, commercial and real-world data. Our Life Sciences sales and marketing teams bring together all of Dassault Systemes life science capabilities in one go-to-market organization, providing our clients with life science domain focus and expertise to accelerate their business. As one organization we are leading the transformation in life sciences. Unique in the industry, we provide our clients with an integrated business and scientific platform from discovery and preclinical development, through clinical trials, all the way to manufacturing and commercialization. Discover the future of life sciences: www.mdsol.com  

We know that diverse teams win and are fully committed to selecting leaders and employees that represent the markets in which we operate. Dassault Systemes Life Sciences & Healthcare, led by Medidata co-founder Tarek Sherif, has global operations and employees in the US, Europe and Asia.

Your Mission:

This is an individual contributor role and this position will be based in Seoul, Korea.

We are currently seeking a Marketing Specialist role for Korea. The Medidata Marketing team delivers business impact marketing initiatives, delivered through omni platforms across different customer segments with region relevant content to accelerate customer lifecycle progress.  We drive programmatic execution through digital assets, webinars and workshops as well as internal, partner and customer facing coordination.

Reporting to the APeJ Demand Marketing Senior Director, the Marketing Specialist is responsible for executing and reporting on Korea marketing activities encompassing awareness, nurturing and pipeline programs.  This role will contribute to the development and implementation of our omni-channel marketing initiatives and will ensure the effectiveness of these campaigns through cross functional planning.

We are looking for a creative, self-starter with strong organizational, program management, and problem-solving skills who values strong partnerships in a dynamic, fast-moving environment.

• Focus on flawless execution, manage demand generation programs such as webinars, trade shows, user group meetings, seminars and hands on workshops aligning with the overall Korea Marketing plan
• Working under the guidance of the Korea Marketing lead, create and follow up on marketing led activities from invitations, reminders, thank you emails to registration management, on site support and post event administration;
• Organize content requirements, propose recommendations for relevant content appropriate for the activity & Korea customer landscape.
• Collaborate with APAC product marketing and agency to localize marketing assets such as infographics, customer reference stories, videos, etc.
• Align activity/ event plan with the overall theme, follow up with speakers on presentation slides, check for branding consistency, etc.
• Manage the 3rd party agency before, during and after the event on tracking budget, registrations, logistics and digital landing pages;
• Utilize a variety of techniques including email, social media (such as Naver blog, LinkedIn, Kakao Channel, Facebook etc) and digital/inbound marketing programs.
• Execute on post event and campaigns activities including uploads into SFDC, and reporting to showcase success and learnings.
• Other marketing related projects or tasks assigned
• Up to 20% travel

Your Competencies:

• Events and campaign country execution experience, including writing invitations, planning webpages, working with 3rd party agencies, and managing events onsite (physical or virtual).
• Knowledge and experience in executing & tracking marketing plans and programs utilizing email, webinars, digital/inbound marketing, social media and face-to-face events.
• Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows.
• Knowledge of marketing processes and automation systems; experience with lead scoring and nurturing methodologies is a plus..
• Experience interfacing with all levels in a Sales organization including account executives, technical consultants and senior leadership.
• Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable smooth program execution.
• Excellent verbal and written communication skills in English and Chinese.
• Excellent organizational, time management and prioritization skills.
• Self-motivated, able to assume responsibility and work autonomously.
• A can-do attitude, ability to multi-task in a fast-paced environment.
• A strong work ethic, high level of integrity and sensitivity to confidential information.
• A true team player focused on achieving results.
• Flexibility and demonstrated ability to work effectively in a team-based environment and with multiple internal and external stakeholders.
• Familiarity with SalesForceDotCom, and creating reporting templates
• Experience in either life sciences / biopharmaceutical sector or technology industry is preferred.

Your Education & Experience:

• Agency experience is a plus;
• Bachelor’s degree required, preferably in Communications, Business, Marketing or a related field, or equivalent experience.
• Requires a minimum of 3 years of experience in Korea events management, field marketing, demand generation or marketing program role.

Note: The requirements should reflect your minimum requirements for the role in general

Dassault Systemes and Medidata are making a real difference in the lives of patients everywhere by accelerating critical drug and medical device research and development, manufacturing and commercialization, to enable life-saving drugs and medical devices to get to market faster. Our products sit at the convergence of the Technology and Life Sciences industries, one of the most exciting areas for global innovation.

With Medidata’s record of more than 20,000 clinical trials giving us the largest collection of clinical trial data in the world, we also pioneer innovative, advanced applications and intelligent data analytics, bringing an unmatched level of insights to our clients, enabling them to make the decisions that allow them to reach waiting patients sooner.

EEO Statement

Japan:

Medidata Solutions K.K. is an Equal Opportunity Employer. Medidata Solutions provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability or other factors that are unrelated to the legitimate business interests of Medidata Solutions.

Korea:

Medidata Solutions Korea Ltd is an Equal Opportunity Employer. Medidata Solutions provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability or other factors that are unrelated to the legitimate business interests of Medidata Solutions.

Singapore:

Medidata Solutions International Asia Pacific Pte. Ltd. is an Equal Opportunity Employer. Medidata Solutions provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability or other factors that are unrelated to the legitimate business interests of Medidata Solutions.