연세대학교 경영전문대학원

[Full time]

Philips

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General Marketing Support-Marketing Admin

Job Description

Key Areas of Responsibilities

Support business

• Supports marketing team in organizing various projects and campaigns
• Participates in managing financial goals and P&L including sales target, budget, profits
• Assists in optimizing category/ product portfolio through analyzing business performance and identifying market dynamics, consumer behaviors, and insights. 
• Deliver operational excellence collaborating with cross functional team.

Define consumer insights

• Cooperates with the internal marketing research team & agency to track performances of personal care products and on consumer behavior in order to identify challenges and recommend corrective actions

Support marketing communication strategy development and plan, and execute

• Supports consumer communication strategy development for the category
• Verifies the effectiveness of the advertisement including media plan
• Executes working with internal and external partners such as creative agency, media agency, PR agency, etc. 

Deliver effective internal communication

• Cooperates with Business Development Manager/Director and Product Managers from global side, who are responsible for global product portfolio and MarCom, and ensure global partners to obtain the agreement on local team’s business strategy/ new product launching plans.
• Effectively communicate with cross functional team.

Qualifications & Desired Characteristics

• Knowledge and understanding of B2C business model, retail channel and consumer communication
• Ability to multi-task effectively in a fast-paced environment
• Strategic thinking
• Excellent written and verbal communication skills in both Korean and English
• Excellent User of MS Office Tool. Especially Excel and Power Point