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Richemont Korea - IWC Media & Events Intern ä¿ë
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ÀÎÅϽ± | Àüü | Àüü | ³»±¹ÀÎ | 2022.02.13 | ÀÏ¹Ý Ã¤¿ë |
[Intern]
Richemont Korea
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IWC Media & Events Intern ä¿ë
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- Brand / Division: IWC / Marketing Team
- Reporting to Marketing Director
Summary of Position
- Support all media & events activities for IWC in Korea with aim to maximize brand exposure/visibility, and offer ultimate brand experience to establish brand’s leadership as the indisputable reference in luxury.
Media:
- Plan and execute media activities including TV, print, OOH, digital, etc.
- Optimize media mix in order to maximize exposure and pursue qualitative execution and reach the targeted audience.
- Analyze and report monthly media results and set action plan.
- Maintain permanent and close contact with all relevant media (lifestyle, business, trade) to maximize exposure and seize opportunities.
- Work closely with media agency / targeted media on media planning and execution.
- Work with qualified outside party for localized creative advertising work.
Events:
- Search needs and trends that can attract existing and potential customers.
- Plan and execute events in order to deliver the ultimate experience and ensure brand image is enhanced and ROI delivered.
- Analyze and report event results and set action plan.
Others:
- Manage media & events budget and optimize allocation to maximize brand exposure to the core target.
- Analyze and report media/event trends and competitors' activities in order to benchmark best practices.
Internal Communication:
- Work closely with PR team in order to create synergy in brand visibility.
- Work together with Sales department and ensure proper support to each POS for visibility.
[Áö¿øÀÚ°Ý]
- Bachelors’ degree at university
- Excellent communication and interpersonal skills are required
- Fluent English and Korean language skills are must
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- Experience in luxury brand would be plus
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- °è¾àÇüÅ : 5°³¿ù °è¾àÁ÷ (2022³â 2¿ù~2022³â 6¿ù) / ÆÄ°ß°è¾àÁ÷
- ±Ù¹«Áö¿ª : ¼¿ï ¸íµ¿ IWC Office
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