연세대학교 경영전문대학원

[Full time]

Unilever Korea

https://careers.unilever.com/job/-/-/34155/20903948304

CD Ecommerce Marketer

MAIN JOB PURPOSE

This role mainly consists in analysing the eCom performance efficiency of the entire e-Activity, establishing and continuously measuring KPIs, and contributing to enhancing the performance and efficiency of eCommerce business with data-driven approaches and skill sets. Ultimately, it provides a deep understanding of ebusiness and creates an eCom investment optimization process. Therefore, eCom trade marketer is familiar with the digital tools that measure them, and require the technical experience they have dealt with.

KEY ACCOUNTABILITY

• Develop category growth plan to achieve sales target
• Lead NPD (new product development) launching plan based on in-depth eCommerce market and category shopper insight
• Create eCom commercial content such as product detail page and merchandizing content with agency
• Enhance eCommerce fundamental in path to purchase journey
• Build commercial programs to generate shopper demands by partnering eRetailers and cross-functions
• Evaluate commercial programs on an on-going basis with sell-out and KPI
• Capture rising market and shopper trends to find growth driver
• Report results of sales, promotion, ROI, PNL through data analysis using internal & external resources
• Analyse data from DtoC platforms to get an insight for new product development, promotion, budget allocation
• AD management on all of eCom platforms and set AD on Coupang directly

EXPERIENCE REQUIRED

• Minimum 3 years in eCommerce marketing functions in FMCG industry
• High accountability and passion for making things happen and leading changes
• Resilience to work in a highly dynamic and fast-paced environment
• Excellent communication and collaboration skills to engage cross functions
• Excellent English communication (Writing & Oral) ability
• Bachelor’s degrees or above
• Strong analytical, problem solving and project management skills
• Good inter-personal relationship
• People management Skill
• MS Office skills (Word, PPT, Excel) proficiency
• Proactive & positive & innovative mind