연세대학교 경영전문대학원

[Full time]

Disney Korea

Application Link

Manager, Performance Marketing Strategy, APAC

Job brief

At Disney, we’re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Streaming is a business unit within the Disney Media & Entertainment Distribution (DMED) segment at The Walt Disney Company, which oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company’s international operations and direct-to-consumer businesses globally, including Disney+, ESPN+, and the upcoming general entertainment international offering Star. Our core mission is to deliver the unparalleled storytelling created by our renowned content partners across The Walt Disney Company to global audiences by giving them the freedom to access content on their terms across any connected device, time or location.

Manager, Performance Marketing Strategy, APAC serves as a liaison between regional teams and the centralized global teams to co-create cohesive and profitable marketing strategies, develop processes that streamline operations and promote marketing at scale, and to continuously monitor and optimize performance to maximize subscriber growth.

The position involves a variety of tasks, including contributing to the marketing strategy and media plans, monitoring competitive trends, analyzing KPIs, and collaborating cross-functionally with all tactical and operational teams (e.g. channel teams, finance, legal, product, etc) to ensure that marketing plans and international strategic initiatives are executed effectively and consistently across the regions.

Responsibilities

• Manage the relationship with the regional marketing team and work closely on developing the marketing strategy, resolving any issues, and coordinating execution between performance marketing and awareness, earned media
• Analyze marketing and subscriber performance to uncover insights, identify new opportunities and generate innovative ideas for value creation
• Ensure optimal contribution from every team towards the region’s business objectives, and that marketing campaigns leverage best in class tactics and the full capabilities of our ad and tech stacks
• Evaluate market trends and compile detailed competitor analysis (marketing tactics, offers, positioning, pricing, etc) and creative audits (marketing campaigns, landing pages, etc) to inform strategy and testing
• Identify any inefficiencies or bottlenecks in workflows and collaborate with operating teams on further streamlining creative development, localization and deployment
• Partner with the central and regional teams to codify, share and scale insights globally
• Coordinate regional review sessions, surveys, and cross functional updates to ensure continued distribution of information, global learnings, and regional feedback.
• Create and maintain regional presentations, GTM playbooks, and reporting & agenda for weekly updates
• Cross departmental management of GTM timelines and workstreams to ensure launch success of regions or new products.

Basic Qualifications

• 5+ years of hands-on performance marketing experience in a fast-paced environment
• Bilingual - Fluent in English and Korean
•  International experience, preferably in subscription marketing or ecommerce
• Experience working with marketing technology, ad operations and creative teams
• Good understanding of the different areas of marketing (e.g. market research, digital media planning, testing, performance analysis, etc)
• Strategic mindset and proven ability to identify opportunities that drive high return
• Strong quantitative skills and proficiency with data analysis tools
• Must be extremely well organized, proactive and detail oriented
• Demonstrated ability to multitask, prioritize and manage complex projects under pressure
• Excellent communication & presentation skills