Graduate School of Business


  • Jooyoung Kwak
  • Division   International Business
    Ph.D. Massachusetts Institute of Technology
  • Lab   Business Hall #518
  • Contact   02-2123-6259
  • Email


2008 Ph.D. in Technology Economics and Policy, Massachusetts Institute of Technology, U.S.A
2004-2008 Doctoral Course in Strategic Management, Guanghua School of Management, Peking University, China
2001 Master of Economics in Area Studies, Seoul National University, Korea
1998 Bachelor of Arts in Chinese Language and Literature, Seoul National University, Korea (Graduation with Dean's Honor)


Professor, School of Business, Yonsei University
                 Departmental Head, Undergraduate Interdisciplinary Program of Chinese Studies, Yonsei University
                 Departmental Head, Undergraduate Interdisciplinary Program of Foreign Affairs and International Commerce, Yonsei University       
                 Vice Director, Institute of Language Research and Education, Yonsei University
                 Departmental Head, Global Leaders College, Yonsei University         
                 Director, Center for Sustainable Development, Institute for Global Engagement and Empowerment, Yonsei University
Lecturer, School of Business, State University of New York (Stonybrook)

Expert Group, Korea Institute of International Economic Policy
Visiting Scholar, Chinese Academy of Sciences, China
Local Consultant, World Bank

Member, Advisory Committee to Minister of Trade, Ministry of Industry, Trade, and Energy (MITE)
Performance Reviewer, Ministry of Industry, Trade, and Energy (MITE)
Member, Presidential Committee for Policy and Planning (for Moon Jae-in)
Member, Dispute Settlement Committee, Korea Trade Insurance Corporation
Member, Advisory Committee, Incheon Port Authority


Managing in China, Managing in Emerging Markets, International Business Strategy, Global Business Environment


International Commerce(Non-Tariff Barrier, Digital Trade), Business-Government Relation, Non-Market Strategy, Managing in China and the Greater Chinese Region. SDG Goal 17.


[International Journals, *Corresponding Author]

Jooyoung Kwak, Heejin Lee and Sukhee Han. "The Role of Standardization Initiatives in Local Industrial Development: The Chinese Ginseng Experience." Global Economic Review (Forthcoming).

Byung-il Choi and Jooyoung Kwak*. “Industry Transformation after Market Opening and Competitiveness Building: China and Korea’s Film Sectors.” Canadian Journal of Film Studies (Forthcoming).

Mijin Kim, Heejin Lee and Jooyoung Kwak (2020). “The Changing Patterns of China’s International Standardization in ICT under Techno-Nationalism: A Reflection through 5G Standardization.” International Journal of Information Management 54: 102145-1 - 102145-8.

Eunwoo Kim, Soonkyu Choe and Jooyoung Kwak* (2019). “Multinational Companies and the Corporate Social Responsibility at Home: The Stakeholder Approach.” Management Decision 57(9): 2,383-2,400.

Jooyoung Kwak, Yue Zhang and Jiang Yu (2019). “Legitimacy Building and E-Commerce Platform Development in China: The Experience of Alibaba.” Technological Forecasting and Social Change 139(2): 115-124.

Yun-Ah Song, Young-Ryeol Park and Jooyoung Kwak (2018). “How the Parent-Subsidiary Relationship Encourages the Subsidiary-Driven Innovation and Performance in Korea: The Perspective of Subsidiary Autonomy.” Asian Journal of Technology Innovation 26(1): 1-23.

Suyeon No and Jooyoung Kwak* (2018). “Building Global Brands for Chinese Private-Owned Enterprises: Strategic Paths to Upgrade the Value Chain.” Issues and Studies 54(2): 1-27. 

Dong-hyu Kim, Heejin Lee and Jooyoung Kwak (2017). “Standards as a Driving Force that Influences Emerging Technological Trajectories in the Converging World of the Internet and Things: An Investigation of M2M/IoT Patent Network.” Research Policy 46(7): 1234-1254.

Dong-Hyu Kim, Heejin Lee and Jooyoung Kwak (2016). “Comparison of WiBro and TD-LTE Deployment Networks: Implications for Standards Competition.” International Journal of Services and Standards 11(4): 318-338 (Scopus). 

Eungkyoon Lee, Chansu Jung and Jooyoung Kwak* (2016). “The Role of Trade Associations in Environmental Compliance under Limited Enforcement: The Case of Small Businesses.” Environmental Policy and Governance 26(5): 422-436.

Tae Yong Jung, Jooyoung Kwak* and Lan Jiang (2016). “The Role of Distance in Inter-firm Learning for Global R&D Alliances.” International Journal of Applied Business and Economic Research 14(1): 191-208 (Scopus). 

Jooyoung Kwak, Tae Yong Jung and Yu Chu (2015). “The Chinese Films in the Global Market: What Determines the Popularity?” International Journal of Applied Business and Economic Research 13(4): 1737 – 1749 (Scopus).

Joong-Woo Lee, Hong Sun Song, and Jooyoung Kwak* (2014). “Internationalization of Korean Banks during Crises: The Network View of Learning and Commitment.” International Business Review 23(6): 1040-1048.

Dieter Ernst, Jooyoung Kwak*, and Heejin Lee (2014). Standards, Innovation, and Latecomer Economic Development: Conceptual Issues and Policy Challenges. Telecommunications Policy 38(10): 853-862. 

Dong-hyu Kim, Heejin Lee, and Jooyoung Kwak (2014). “China’s Information Security Standardization: Analysis from the Perspective of Technical Barriers to Trade Principles.” Telecommunications Policy 38(7): 592-600.

Hyungoh Lee, Keun Lee, and Jooyoung Kwak (2013). “Sequential Internationalization of the Small and Middle-Sized Enterprises from Newly Industrializing Economies: The Korean Experience in China.”  Asian Business and Management 12(1): 61-84. 

Jooyoung Kwak, Heejin Lee, and Do Bum Chung (2012). “The Evolution of Alliance Structure in China's Mobile Telecommunication Industry and Implications for International Standardization.” Telecommunications Policy 36(10-11): 966-976. 

Joong-Woo Lee, Ibrahim Abosag, Jooyoung Kwak* (2012). “The Role of Networking and Commitment in Foreign Market Entry Process: Multinational Corporations in the Chinese Automobile Industry.” International Business Review 21: 27-39.

Keun Lee, Mihnsoo Kim, and Jooyoung Kwak* (2012). “Places for Korean Firms in China: Looking for a Viable International Division of Labor in 1990-2010.” Journal of the Asia Pacific Economy 17: 4-21. 

Jooyoung Kwak, Hyunjoo Min, and Liyue Zhang (2011). “Does China Love Hollywood? An Empirical Study on the Determinants of the Box-Office Performance of the Foreign Films in China.” International Area Review Studies 14(2): 115-140 (Scopus).

Jooyoung Kwak, Vlad Fomin, and Heejin Lee (2011). “The Governmental Coordination of Conflicting Interests in Standardisation: Case Studies of Indigenous ICT Standards in China and South Korea.” Technology Analysis and Strategic Management 23(7): 789-805.

Jooyoung Kwak, Hyunjoo Min, and Peishan Lee (2010). “Supplier Relationship in Product Development: A Survey of Chinese Automobile Industry during the Growth Period, 2005-2007.” International Area Review Studies 13(2): 143-166 (Scopus)


Jooyoung Kwak, Eungkyoon Lee, Steven Kyum Kim (2018). “Goal 17. Partnership for the Goals,” ¡ºSustainable Development Goals in the Republic of Korea¡», Tae Yong Jung and Jung Hee Hyun (eds.), Routledge.


Redesign Our Future: The UN SDGs 5 Years and the Next 10 Years. 2020.4-8. Ban Ki-moon Foundation for a Better Future. Co-Author.


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