[Full-time]
TikTok
https://careers.tiktok.com/position/6704497446539495688/detail
Brand Strategist
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Dublin, Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
Responsibilities:
- Support the sales team to come up with strategic sales proposals and secure inventory availability for clients
- Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development
- Collaborate with content partnership and product colleagues to develop, test, execute, and measure ideas for specific brand and agency clients
- Knowledge of digital third-party servers, measurement, content and media verification partners
- Glean insights from data, and use that data to make client recommendations and inform future proposals
- Work with both sales and ad ops teams to timely launch, and assist in campaign optimizations to ensure revenue is maintained and balanced with client goals
- Prepare reports used by sales teams for forecasting, analysis, and budgeting
- Monitor campaign delivery and make adjustments/recommendations accordingly
- Participate in client communication and provide product recommendations with the sales team
Qualifications:
- College degree with 3-5 years of experience in digital media and marketing at an agency, publisher or brand.
- Superb understanding of company’s owned-and-operated properties
- Advanced level of Korean and English
- Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment
- Excellent skills in MS Office (Excel, Word, PowerPoint); Knowledge of media syndicated research, media billing and ad servers.
- Strong understanding of digital marketing, especially the mobile, social landscape in Korea
- Excellent communication skills
- Self-starter, fast learner who is detail-oriented and has critical thinking
- Ability to work independently and as a team across different departments
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals should not be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.